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CULTURE |
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GLITZ & GLAMOUR
Bazaar for the brides and the grooms
Smriti Kak The hysteria that is generated by weddings in the country has proved quite a boon for designers, jewellers and the like. Clothes, jewellery, accessories… there is not just a clamour to obtain these, but a passionate almost furious desire to procure the best, at least what the makers persuade you to believe is “for a chosen few”.The old school’s idea of a wholesale lehnga bazaar in Chandni Chowk, may well be damned. “Fashion trends” dictate a designer trousseau
and no true blue fashion freak would be caught dead at their weddings not sporting a designer label, the cost notwithstanding. And with wedding season weeks away, the wedding planners have unveiled their fare. In the upcoming Bridal Asia, touted as the bazaar for the brides and the grooms to scatter their disposable incomes in there, will be “everything” one needs for a trousseau. The event, scheduled from September 29 to October 1 at the Tap Palace, will have desi designers as also ones from across the border showcasing their best. Prior to the exhibition for the first time there will be three fashion sequences on September 25, 27 and 29. These shows will showcase the bridal look for 2003, and will be open to a “select and highly classified audience”. The others may well brush up on the topography of the wholesale
markets.
A many-splendoured ensemble
Freelook, a brand for men, women and kids, has rolled out its new range for the Autumn winter collection. The range is a harmonious mix of styles, cuts, fabrics, textures and colours.
Talking about the collection, Mr Avinash Goyal, MD, Freelook, said, “The Autumn-Winter 2003-04 collection is an impressive kaleidoscope of colours and silhouettes. A perfect fusion of comfort, style, colour and market demand, the collection offers young wearable clothes that you can wear to work and spice up with the fashion range when you want to unwind after a hard day of work”. He added, “The range comprises of both woven and knits, wherein a fresh approach is identified in terms of design details such as collar designs, placket design, stitching and cuffs.” The collection is primarily crafted with fabrics such as linen, cotton lycra stretch and crapes. This season’s men’s range includes high fashion acro-wool pullovers, sweatshirts, denim shirts and jackets, which not only provide comfort but also becomes a part of the fashion wardrobe with its torn and washed look harmonised with discreetly done surface embellishments. The trousers for men have roomy pockets, reinforced stitching at key stress points, shape enhancing darting seams at the back, double welt pockets and the contoured inner lining on the belt. The women’s wear range is a well-created and a well-finished lines but also one that is fun, flattering and feminine claim the makers. The range comprises of T-shirts, Jackets and Trousers. The kids wear range, which is popularly known as Freelook Jr. marks the arrival of the trendiest and exhaustive themes, such as Freelook Denim Factory, Hippy- Hippy Shake and Fantasy Series. “Neat and crisp international styling with skin-friendly and soft fabrics, geared towards the comfort of kids, has always been our top priority. Working with contemporary themes not only adds interest for the kids but is a great selling concept as well,” said Goyal.
Warm message of love
Oobe, a brand of western wear for women, has unveiled its Winter 2003 collection. The design studio, headed by designer Krishna Mehta, claims that the new collection is a “warm message of love, freedom and fame”.They point out that the collection has comfortable styles in bright colours. Tie and dye effect and sand blasting techniques have been used to advantage. Jackets in corduroys, cotton woven, suede and PVC are a part of the collection. The brand is now out to woo the men. Said the Brand MD, Nilesh Mehta, “For the first time, encouraged by the phenomenal success of our women’s wear range, Oobe is entering the men’s wear category. What really sets Oobe apart from the rest is its affordability and the amazing number of designs and styles that it comes out with each season.”
Natalia’s new collection
Natalia, a women’s wear brand after the launch of the linen collection, are back in the news with their Block Art Collection.The collection comprises comfortable parallel fit trousers in new age fabrics with minimalist zari embroidery highlights, short sleeve tops with oriental detailing like button loops and hand crafted buttons. The collection also has kurta tops with miniature block prints and Swarovski crystals. Also, on offer are formal tops with tone on tone block prints, boot cut trousers interspersed with Japanese inspired motifs. A limited edition jackets top in rich blend with Egyptian motif in silver metallic print and solitary Swarovski crystal buttons are also part of the collection. The collection is available in vibrant hues of berry, rust, teal and boa with touches of shine and shimmer. The fabrics are rich blends, which lend the perfect drape claim the makers. They also pointed out that the collection is a renaissance of the ancient technique of Indian block printing, but with a western touch that is inspired from rich cultures like that of the Gothic, Oriental and Egyptian.
Creation Lamis
Scion International, a perfumes and cosmetics company, has launched its internationally known fragrances brand, ‘Creation
Lamis’ in the country. The brand offers 30 fragrances for men and women and has almost 100 variants under its brand name.Creations Lamis has been launched keeping in line with the company’s objective of providing value for money. The perfumes are priced competitively.
Deewana Se Devdas Tak
On the occasion of the Sur Aaradhana Awards 2003, a cultural evening, ‘Deewana Se Devdas Tak, Awaaz Aur Andaz’, was organised at Siri Fort Auditorium.
Usha Uthup receiving an award from Union Labour Minister Sahib Singh Verma.
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The evergreen and exhilarating Usha Uthup with her popular numbers had the audience swinging. The energy was zest were matched by Vinod Rathod with his reverberating numbers from ‘Devdas’ and ‘Hum Dil De Chuke Sanam’. Comedian Raju Srivsatava also managed to hold the attention of the audience with his witty one liners. The programme, which was organised by Sur Sadhna, a socio–cultural society and Prerna, an educational research society, was attended by the Minister of State for Telecommunications, Mr Ashok Pradhan. Union Minister for Labour Sahib Singh Verma was the chief guest on the occasion. Artists were presented with the Sur Sadhana Awards for their contribution towards society and the nation.
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