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GLITZ & GLAMOUR
Mall culture catching on in the NCR
Smriti Kak
Models display Anu Mundkur’s Winter Collection-2000, at a fashion show to launch her store, Z’ngari. |
Shop till you drop, continues to be the mantra. But when just about everyone seems to be talking about the economic recession and a life that moves in the fast track, good old leisure shopping has been relegated to things “we-used- to- do”.Freebies and saving schemes are to lure the conservative consumers, but for the nouve riche, who has taken a peep into the show windows across the globe, the shopping experience is just as important as the product. Imagine paying for an Armani in Karol Bagh! Its unthinkable and reason why we have mega bucks being spent on flashy exteriors that promise equally if not better interiors. We are talking about the shopping malls that have been inserted into the lexicon of a
Delhiite. Ansal Plaza can claim to be the first to offer an enhanced shopping experience. Under one roof, the flashy malls promise you just about everything under the sun, from foreign gizmos to the very
desi, the ware on display leaves the shopper flummoxed, to say the least. While for the consumer, it is getting the right thing at the right price, for the men behind the shopping malls, it is an investment that promises profits. We heard of a company that has invested Rs. 68 crore in India and plans to invest an additional Rs. 60 crore in setting up five more stores in India over the next two years. The latest to offer the shoppers a delight are P P Jewellers, who have decided to open not just one, but 50 malls across the country. In the first phase, the malls would be established in the National Capital Region and other satellite towns. The malls will have an exclusive collection of jewellery and garments. The first mall was inaugurated in the Capital in Karol Bagh. The 13,000 sq. ft. mall, spread over four floors, is claimed to be a visual delight with each floor designed with a distinct concept in mind to appeal to the target customer. The kid’s section that is on the third floor has been done in vibrant, bright orange and blue colours, designed to appeal to the imaginative mind of the children The kid’s section has a ceiling full of hanging toys to catch their attention and to keep them occupied while parent shop for them. The theme of the showroom is that of an ancient palace with marble sculptures, carved pillars and not to forget stain glass tomb, which is the largest in the country. Creativity can also be seen in the window displays, from ornaments being displayed on moving palanquins, artificial apple tree and Aladdin’s magic lamp. Meanwhile, Lifestyle India has decided to offer Delhities a store with an international flavour. The first store was launched in Gurgaon. Spread over 54,000 sq. ft, the sprawling storehouse with three floors of eye- catching ware, sure leaves a hole in the pocket. The Life Style store is built around five concepts; fashion garments for men and women, including formal, casuals, westerns and ethnic Indian wear; health and beauty products, including perfumes, cosmetics, fashion accessories and gifts; household and home furnishings, a collection of household products and accessories like linen and furnishing, glassware, crockery, cutlery and furniture; an extensive collection of children’s wear, toys, infant basics and nursery furniture and a footwear section with wide collection of shoes and related accessories.
All that glitters Solitaire! There are no adjectives required to describe this one piece of stone, which has caught the fancy of women. Bholasons Jewellers has put on display a collection of the most exotic solitaries in the Capital. On display are pendants, earrings and unmounted diamonds. From a tiny 0.5 carats to the rock you could kill for, the collection is worth a look. The exhibits are on display till December 15 at the Bholasons in Karol Bagh.
Crystal
Facets of India
Crystal textile innovations from Swarovski focus on depth of colour and subtleties of sheen and texture.
Bholasons Jewellers has put on display a collection of the most exotic diamonds.
Nature’s Essence has used scientific techniques to create personalised beauty regime. |
Swarovski Crystal Components has launched India Catalogue, which consists of a twin set brochure, “Crystal Facets of India”. This collection aims to bring alive the spirit of the traditional textiles, marrying them with the elegance of Swarovski Crystals. India being their object of focus, the company has developed bi-annual magazine for the fashion industry and launched ‘The India Catalogue’. The Indian creative team has put together this Indian collection depicting the blend of crystal with Indian weaves such as the Puan (North-east); Lehariya, Ikat, Tanchoi and Jamevar, giving it a timelessness and classic look. Swarovski India Private Limited launched operations in India in 2001 and made a foray into the fashion arena by supporting Indian fashion. It has teemed with fashion designers like Hemant Trivedi, Tarun Tahiliani, Rina Dhaka, Ritu Beri and JJ Valaya, who is currently Swarovski CCD’s brand ambassador in India. The company is also looking at developing and capitalising on new business opportunities like lighting solutions and interior design.
Nature’s beauty
regime Nature’s Essence has launched a new range of products called ‘Persona by Natures’. The manufacturers claim the range fulfills the need for personalised beauty regime and offers quality products for a reasonable price. Using scientific techniques with the age-old and time tested formulas, the products have been made with raw materials like milk, honey, platinum, neem, aloe, veggie sources and fruit vitamin. Products like Honey Spring, a skin toner, Lilac lotion and Nature Tex, a face pack have been made keeping in mind the quality of milk as a cleanser, toner and moisturiser. The essential protein properties of vegetables, which offer skin and body cleansing, have been used in products like Mystic, a day care cream, Dermapeel, a peel powder and New Night, a nourishing night cream.
Fabrics with earthy tonesDesigner Anu Mundkur had actress Juhi Chawla posing for the Capital’s media. The actress was in town for the return of Mundkur to the fashion-street. Juhi inaugurated Z’ngari at the Ambavatta Complex in Mehrauli. The collection comprised of Z’ngari winter wear, which featured festive and holiday wear for women in four rich and varied themes-tribal chique, geometrical, classics and colours of nature. While classics are timeless memories of the important events and statements of the past, colours of nature has its own challenges for the woman of today. Z’ngari will house a collection of designer wear for women in an interesting mix of fabrics in unusual and earthy tones. “For this winter, I have used a lot of deeper colours like rust, sea green, peacock blue and embellishments like embroidery, sequins and bead work. I have also experimented with sophisticated finer cuts, to further enhance the look of the garments”, said
Mundkur.
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