The basic solution provided for moving text via mobile phones is WAP, and in effect GPRS can be seen as a WAP enhancement that allows data to be transferred better. By marketing its latest phone V66 as "the epitome of technology and mobile fashion to India," the company has unwittingly hit the nail on the head. It is the smallest, lightest tri-band GPRS-enabled worldphone. Weighing 73 grams, the V.66 has a new user interface, zoom-in functions, fully customisable menu, voice-activated dialling, voicenote recording, FM radio capability (with an optional accessory) and an in-built GPRS capability that gives the user adequate speed and efficiency to travel the Web and transmit data. "India continues to be amongst the fastest growing handset markets in the world and Motorola is focused on tapping this opportunity. We are launching a series of high performance handsets in India over the year to grow our market share here. The V.66 is the second in the series of planned launches this year and is targeted at the mid/high end segment of the market," said U. Narendra Nayak, Country Operations Manager, Motorola India PCS (Personal Communications Systems) division, at the launch. The V.66 offers smart button operation, which allows the user to answer and end calls as well as access all phone entries with one single button. How much of a use this service will be remains to be seen because even WAP has only really taken off in Japan while is has not had the desired response in the rest of the world. In India, many of the mobile operators can offer GPRS, but as of now it has only been launched in Bombay by BPL. There, too, it has a limited appeal,
and as a user who was discussing GPRS said, "I really don't think
that I need to stare at a small screen while I am stuck in Bombay
traffic, and I do have my computers at home and in office." |