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No cakewalk, this
Too practical, real, harsh, materialistic, that’s how the world is. And whosoever says “Winning or losing doesn’t matter, what matters is sportsmanship” is just being too politically correct. If it weren’t so, the Indian team would have interacted with the media without any hitch on Tuesday.
As a kind source informed us, the Indian team gave its consent to be present at the cake-mixing ceremony at the porch of Taj-17 on Monday. The decision, however, changed after the Monday match loss to Australia. Thus, there was no Dhoni, Tendulkar, Yuvraj or Harbhajan to give company to our First Lady Jean Rodrigues. The only cricketers who came ‘all the way’ from their rooms to the porch of Taj were Virender Sehwag (He did his share by scoring 30 of 19 balls that included 7 fours), Gautam Gambhir (he didn’t play yesterday, so it was perfectly fine), Parveen Kumar and Ashish Nehra, (bowlers are not be blamed for Mohali’s results). They extended a helping hand to mix the cake material and did as much they could in five minutes and then decided to move back to their rooms. In the meanwhile, after much chasing, we got the chance to ask a question or two from Sehwag and we did that. “Since it was a cake-mixing ceremony, which cake is your favourite”? Not too difficult a question to answer, but all we got from Viru was just a shake of the head. You still want to know what it meant? “Not interested in talking”. That was it with him. Gautam Gambhir and Parveen Kumar ‘vanished’ in no time, leaving Nehra, our ‘next target’ behind. He preferred to have tea in the Coffee Shop. We went up to him, expecting a “no”, a “sorry” from him as well, as we spoke, “We will not ask you anything about cricket or Monday’s match.” But, he gave us a go-ahead. The cricketer promptly accepted that he was not brand conscious and if at all he sports a label, it has to be Armani. The cell phone, he uses is “Nokia E51, as the operation is not complex and it’s user friendly.” The fragrance and glasses he wears are “Daviddoff Coolwater Men and Prada or Gucci.” Bollywood and Hollywood make no business because of him since the cricketer has no time for movies. Nevertheless, his all-time favourite male actor is “Amitabh Bachchan” and the female is “Kajol” (the answer came after a few seconds of brain-racking though). After saying a sincere “thanks”, we left Nehra with his tea and almost at the same time saw Chandigarh’s very own Yuvraj Singh, who has talk to me not stern expression on his face, in the Coffee Shop. Alright, you might consider this as ‘trivialisation’ of news but we can’t keep ourselves from sharing this: Nehra and Yuvraj were sitting under the same roof but didn’t even wish each other. In fact, they sat on different tables and moved out later without acknowledging each other’s presence. Before finally giving up on the interviews from the star cricketers, we made our last attempt on Yuvraj , (who promised a colleague an interview at four in the evening but dodged us) and Gautam Gambhir. Now, we were actually naïve to believe him when he said, “Let me clear the hotel bill, then I’ll get back.” But he did a Yuvraj repeat (of course, Gambhir would learn from the team’s vice- captain). At last, Dhoni and Tendulkar appeared like demigods in the hotel lobby and obliged a few waiting for autographs before doing the vanishing act, only to make us realise our fate with men in blue is over.
ashima@tribunemail.com |
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Call of creativity
Around 60 seconds and some 500 pages to express emotions and put forth thoughts. Two contrasting mediums—one that adheres to time limit, a set pattern, has to convey a pre-decided message and needs to be executed as planned, the other gives absolute freedom, in which, nothing’s predefined, “The only similarity between the two is, creativity”, prompts Anuja Chauhan, VP of JWT and author of The Zoya Factor, in the city for a Lays promotional event. For her book writing makes up for the limitations of making advertisements.
Creator of famous ads and taglines of Pepsi for three world cups, Nothing official about it, Yeh dil maange more and Yeh hai youngistaan meri jaan, Anuja has been in the advertising industry from the past 16 years. “The brain storming sessions to come up with novel ideas for every ad started exerting me mentally. Writing a book was resorting to relaxation.” After making cricket related ads, it was natural for the story of her book to revolve around the game, “Having made ads with two generation of cricketers, subject of cricket wasn’t difficult to write about.” The book is a story of a girl, whose birth time clashed with the world cup win of 1983. Anuja tells us more, “The players in the cricket team get to know about it and begin to consider her as their lucky mascot. They would dine with her and make sure that she watches the match to win it, till the captain realises that she is being credited for their hard work on the field.” The plot then becomes complex. After recording the first edition sale of 20000, the book in its second edition has sold 30000 copies and is still counting. Besides this, as is the trend these days, the rights of the book has been of late bought by Shah Rukh Khan’s Red Chillies production to make a movie. And Anuja doesn’t mind, if they alter the story line, “Danny Boyle brought in changes in the story of Q and A to adopt it as the script of Slumdog Millionaire, which turned out to be an international hit.” Daughter –in-law of Margaret Alva, Governor of Uttarakhand, she doesn’t have to work too hard on her second book, which has politics in the backdrop, “Married into a political family, it wasn’t too difficult to research on the subject. It is a love story during the time of Lok Sabha elections.” A mother of three children, aged 14, 11 and 8, she’s candid about not being able to devote much time to her children, “Thank god I have a good maid to take care of them,” she
sums. ashima@tribunemail.com |
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Parent trap
While some are suffering from sulk and sob syndrome, others are gnawing, groaning, and in the 'how dare you' mode. Amrita Sidana, second year BA student, Government College-11, argues, "That's not done. In any case they've put the 75 per cent bar on attendance, so if we don't attend classes, we don't even get the role number. Then what's the need for something as 'schoolish' as a parent-teacher meeting?" So, it's heating up, she adds, "As it is, most of the college kids are adult, so if one can marry, vote, work without the consent of parents, then what's the point of having such meetings?" She adds, "If 16 years of school could not discipline a child, then would the three years of college do the trick? Let school be school and college be college please!" Err…but who would they all like to take along if the rumour becomes the norm? Winks one, "Whosever's is in a good mood that day. I wish I could take my pet along, even that's a family member." Don't know that, but the sight of a collegiate holding onto parents' fingers, appears a leaf from the wild imagination. Opines Nooran Garg, BFA student, Government College of Art-10, "There's no need as such or strictly speaking but at times, sudden freedom tends to put students completely on the wrong track and for such students it's very much required." Accusations, allegations, flying to and fro, where do we go? Says Monica, student, Aviation and Hospitality Management, "I think the parties can meet midway, for example if someone actually has really low attendance then well, in time, his parents can be informed so that he can be regular and that sort of a thing but please not everyone coming to meet class teacher with parents in tow." Or, as Nooran puts forth, "What they can do is make it a half yearly or annual affair and they shouldn't exactly be called parents teacher meetings, the name itself puts students on the defensive." What say? Should be or should not be? In this tug of war, each one's pulling hard, may the best man win! manpriya@tribunemail.com |
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Losers can keep up with the Joneses! Being different is a tradition with them and they like to keep up with themselves. Soch 09, the three-day annual fest of the School of Communication Studies, begins Tuesday and very much like last year, announced its arrival on with a difference, with a bang and on rickshaws. Think bulb-shaped banners, catch phrases and interesting media trivia. Says Prabhjot Sohal, 2nd year student, "There were two reasons for this, one is it's a unique and cost-effective way of publicising our festival. Compared to others, we are a department of very few students, so this was suitable in a lot of ways, we also wanted to keep up the tradition since last year also we did the same." The three-day event, in turn third in its year since the inception in 2008, will have Stop, Think and Act for a theme. The events and activities are galore. There'll be dancing shoes, qawwali night, graffiti making, ad mad, turncoat, creative writing, talk jock, brochure designing, one-act play, documentary screenings, with a panel discussion on the topic - Media Market: Where has the variety gone?' and valedictory function to conclude the event. The cultural night of the festival is in collaboration with the Foundation of SAARC Writers and Literature (FOSWAL). Those looking for a welcome change from the usual star nights, fashion shows, rock nights can look forward to the qawwali night. Did they leave out anything? Apart from the cultural bonanza, the three-day festival will also organise a food bazaar. This will also include stalls of fun activities like tattoos and colour factory. Sounds promising enough! — TNS
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i
tone Finally the students' fest season is here, or almost here. Time, when each department tried to outdo each other. Star nights, rock show, arrival rallies, there's just so much of competitions. In the rigmarole of keeping up with the Joneses, we ask the students - is there anything left untouched yet? What themes, colours would they want taken up? More the merrier
Deepak Gupta Balanced act
Jaspreet Ghuman Private party
Jyoti Beniwal |
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Bakwaas Bytes Hey sweeties, sissies and even sillies! Guess what we're adding to your IQ and current affairs and general knowledge this time? No, it's not how to…You naughty boys with one-track mind! For god's sake, grow up. This one's about all the fests, college functions, and annual days, events happening in the city colleges, varsity, institutes all around. Lights, camera, action; Music, curtains, actors. Sounds so perfect no? There're 20 people cursing the pretty anchor up there. And, how about behind the camera, the other side of stage, across the fence? When the prompter is not ready, the characters forgetting lines, the music is not in sync, the organisers fighting. Says a burnt heart, "They didn't ask me to anchor the part, department representative threw her weight around to host the show, huh." She adds, "When it came to knocking the doors of sponsors, spending petrol, running about, these losers turned to me.' Oh dear, a classic case of sweating it out and hogging the limelight. Take any department fest, university function, there's just so much of politics. By the way, for your information, do you know…What? There're 20 people cursing the pretty anchor up there. What, with almost a stampede happening to be the face of the event? 'I wish she forget her lines, I wish she botches up the entire sequence, I wish she…' Oh my gawd! How malicious. But, no she didn't forget her lines. May be next time. Till then... — TNS
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Learning to talk makes it easier to understand the speech of others, according to scientists at Haskins Laboratories. The researchers said that the findings could have a major impact on improving speech disorders. "We've found that learning is a two-way street; motor function affects sensory processing and vice-versa. Our results suggest that learning to talk makes it easier to understand the speech of others," said David J. Ostry, a senior scientist at Haskins Laboratories and professor of psychology at McGill University. Ostry explained that when a child learns to talk, or an adult learns a new language, a growing mastery of oral fluency is accompanied by an increase in the ability to distinguish different speech sounds. While these abilities may develop in isolation, it is possible that learning to talk also changes the way we hear speech sounds. For the study, the researchers tested the notion that speech motor learning alters auditory perceptual processing by evaluating how speakers hear speech sounds following motor learning. "In growing children, the nervous system has to adjust to moving vocal tract structures that are changing in size and weight in order to produce the same words. Participants in our study are learning to return the movement to normal in spite of these changes. Eventually our work could have an impact on deviations to speech caused by disorders such as stroke and Parkinson's disease," said Ostry. "Our study showed that speech motor learning altered the perception of these speech sounds. After motor learning, the participants heard the words differently than those in the control group. One of the striking findings is that the more motor learning we observed, the more their speech perceptual function changed," added Ostry. He added that future research will focus on the notion that sensory remediation may be a way to jumpstart the motor system. The study has been published in Proceedings of the National Academy of Sciences. — ANI
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School students are exchanging tips on the Internet on how new technology can be used to cheat in the Higher School Certificate (HSC) exams. Postings on popular student study sites, including Bored of Studies, show that students are discussing new ways to cheat by smuggling in notes on phones and MP3 players. Storing notes on iPods and sending text messages from mobiles in toilet breaks are among suggestions from current and former students. In 2008, 39 students were found guilty of cheating in the HSC-28 caught plagiarising and 11 others penalised for taking unauthorised notes into exams. The New South Wales (NSW) Board of Studies conceded a number of HSC students had been caught trying to smuggle electronic devices into exam rooms. Howeever, spokeswoman Rebecca Lloyd said traditional cheating methods were still the most common. "While the technology is there, it's not proving as useful to them as you might think," she said. — ANI
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Fusion flavour
These are the observations of the design head, Tanishq, Sangeeta Dewan, as she forecasts the jewellery trends for season 2010-11. Heading a team of designers who helped create the Miss India crowns for three years, she also spells out the gaps, generational and geographical.
“Designs that have a very contemporary, pan-Indian look are really going to be hot in the coming season though the traditional space will be dominated by heritage, festival and wedding jewellery,” she says. “As is the case with pret lines, even in jewellery the silhouettes are going to be modern, but the techniques will continue to be traditional, like polki kundan, filigree and meenakari set in modern silhouettes.” Bridging the divide between trendy and traditional, this pan-Indian look will blend the classic styles of diamond, polki and kundan jewellery with designs that are predominantly European or from the Victorian era, she says. As for the geographical divide, the Glam Gold collection, launched about 3-4 months back, bridges it through an amalgamation of contrasting regional ornamental influences, says Sandeep Kulhalli, vice-president, retail and marketing, Tanishq. For instance, the Cuttack filigree work mingling with the Jaipuri meenakari motif in a single set or the south Indian Kassumala (coin) necklace fusing with the north Indian Rajasthani kundan pendant style. Adds Sangeeta, “The new-age women aspire for jewellery that’s very contemporary in appeal. So, for them there is a blush collection and other lines that are very affordable and wearable on a daily basis.” On jewellery brands going the Bollywood way, she says, “Yes, the Jodhaa-Akbar collection was a huge hit. The nearly 130 pieces that were put out for retail drew a huge response.” Not only did the period pieces from this brand’s Paheli and Jodhaa Akbar collection kick-started the trend of brides adorning themselves with colourful precious stones in polki and kundan settings, they also revived an interest in ornaments like the haathphool (armlet) and bhor (forehead ornament). So,
cosmopolitan may be the look for the coming season, but royalty-inspired costume jewellery will
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Gem of an idea
Golden epoch
The biggest change witnessed this year has been the revival of yellow gold. Few years ago with the preference of white gold, marked the decline in yellow gold for designer jewellery. In 2009 we witnessed numerous changes even in the design of gold jewellery, jewellery designers are experimenting with gold all the time and presenting different kind of gold jewellery. Yellow gold is warm, sensual and portrays limitless possibilities and also complements the Indian skin tone. The element of surprise creates a break with tradition and allows for a blend of different materials, colours, forms and textures. The use of lively colours and designs opens up new visual horizons for designers and jewellery. East meets West
Five or ten years ago, one could clearly distinguish between a Western and an Indian design. But today, the distinction is blurring. Plus, the idea of fusion has brought the two worlds together. Indian designs are readily accepted in the west and vice versa. Traditional take
India is the flavour of the season and craft has finally come of age, with designers preferring to work on craft revival and also consumers showing an increase in demanding Indian ethnic pieces. Traditional Indian craft like kundan, polki and meenakari exist but not in their traditional format. Enamelling, which is usually created at the back of traditional pieces are now showcased in the front and even form the main design element. Artisans and designers are experimenting with the craft and are not merely repeating patterns over the years like before. Experimenting with colour stones, textures and fusion materials is the new design mantra. Brides also want to have a signature bridal piece using the traditional craft but with a new personalised twist. Accessorised look
Jewellery had very clearly demarcated product categories like earring, pendant etc. 2009 has seen the emergence of jewelled accessories like brooches, embellished clutches, cufflinks for men, tie-pin, nose ring etc. |
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Cook hi kaho!
It was one fine day that model Aditya Bal entered his kitchen to bake a cake for his friends. Little did he know that it was the beginning of his career as a chef and end of his modelling career. Four years into the profession now, without any professional training of course, (something he is proud of), he has served in several five star hotels and now even hosts a cookery show on a national television channel, “The course of my life surprises me as well. I never aimed to become a chef. It all happened my chance but I am happy it did,” says Aditya. Once he discovered his ability to cook food, he tested his skills by working in various restaurants.
And whatever little he learnt about cooking was from his grand mother, “I have grown up having cakes made by her and still have a stack of her recipe books.” He thus specialises in baking cakes and, “Preparing Classic French Cuisine, Rustic Italian food.” However, he doesn’t follow a set recipe, “That restricts your creativity. Some addition and subtraction of spices or sauces can bring out the taste. Chef’s is a creative job and should be dictated by recipes,” adds Aditya, who has done his schooling from Sanawar. But a rather practical reason for not following recipes is, “One might not get the needed ingredients of a dish in the market. Also certain ingredients might not be as per the taste palate of people at a particular place, which makes it important to keep all options open.” Recipes would just not serve the purpose in India, as he says, “Eight out of ten Indian households still cook food at home and a set recipe wouldn’t please them all.” The reason, the cookery book, he is writing does not have tough recipes or ingredients that are available only in a certain country, “It is a universal cookery book with easy to cook dishes written about. It’s especially to suit the present generation that doesn’t have much time to cook,” he quips. Having covered Indian food extensively in his show, he feels the popularity of Indian food would soon outdo that of Chinese for the variety it offers. “In an Indian restaurant, one can order several cuisines from South India, Punjabi, Gujarati, Kashmiri, Bengali…something that Chinese aren’t fortunate to do.”
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All set for action
Bollywood superstar Shah Rukh Khan, who turned 44 Monday, spent some "quiet time with family and friends" on his birthday, putting behind a year of ups and downs and looking forward to a strong comeback. With only one of his films - Billu, hitting the screens in 2009, the actor has promised his fans more action in the coming two years. "I am a workaholic, but in the last year I couldn't do much due to my shoulder problem. My team Kolkata Knight Riders (KKR) didn't do too well and I shot for just one film My Name Is Khan. My injury also pulled me down in terms of my endorsements, but I had time to introspect and spend a quieter time at home with my children," Shah Rukh told reporters at a press conference in Mumbai on Monday. "I feel more energetic and happy now and totally ready for a comeback with many projects in the next two years after this one-year break," he added. On his birthday, Shah Rukh has chosen to spend "quiet time with his family and friends" instead of partying hard, his spokesperson said. Shah Rukh was in the capital on Sunday to kick off the Airtel Delhi Half Marathon and cheer and egg on the runners. It seemed like he is still recovering from an arthroscopic surgery he underwent earlier this year for a nagging pain in his left shoulder. The Bollywood superstar chose not to run at the marathon but caused quite a hysteria among the runners and watchers by just being present among them. He said: "Though I could not run this time because of my shoulder and knee injury, I'll try to be fit and run next year. Running is a spiritual experience." Shah Rukh Khan was also in the spotlight when he suffered a two-hour detention at the Newark Airport in the US in August, reportedly over his surname. Otherwise, 2009 gave the actor many reasons to cheer as he became Dr Shah Rukh Khan when he was presented an honorary doctorate in arts and culture by the Bedfordshire University in London. He was also bestowed with two honours by the South Korean government - an honorary belt in taekwondo and the title of an honorary ambassador for culture and tourism. Shah Rukh even purchased a 20 million pound apartment in London. Now, after spending quality time with his wife Gauri and children Aryan and Suhana, Shah Rukh is looking forward to the release of his various films like My Name Is Khan, Happy New Year and Don 2. Among these, his My Name Is Khan is the most awaited as it will mark his coming together with actor Kajol for the first time in eight years. The two starred in five films together, including Baazigar, Kuch Kuch Hota Hai and Dilwale Dulhaniya Le Jayenge, all of which were superhits. My Name Is Khan will release Feb 12, 2010. — IANS
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Foreign hand
Malik, who is known for his music in blockbusters like, Main Hoon Na, Border, Refugee to name a few is sad over the present state of music in Indian cinema. "Melody is lacking in today's music and I am trying my level best to get that back. The songs, which we hear today do not have any life. We still love to listen to the old classics because they had soul," Malik said. "It is the age of laptops and Internet where people are lifting foreign songs especially from Pakistani music. With such blatant copying the composers are killing Indian music," he added. "We don't have those kind of composers and lyricists (like those in the olden times) today and I think that audiences are realising this fact. This is why audience is getting bored of today's music which is nothing but noise," the composer said. Malik started his career in 1980's by working in Ek Jaan Hai Hum, Sohni Mahiwal and Ganga Jamuna Saraswati, but success evaded the musician during his early years. The composer got recognition in the industry with the success of films like Phir Teri Kahani Yaad Aayi, Janam and Sir, which were appreciated both by audience and critics alike. — PTI
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What works
"Come what may, one should not lose hope. However bad the situation may be (upcoming) actors should keep working," said the National Award winning actor. Interacting with the media on the fifth day of 11th edition of the Mumbai International Film Festival, a Reliance BIG entertainment initiative, Shah said that he overcame bad phases in his life by immersing himself in work. "I never thought (negative) and kept acting. And that is what I would like to tell all that have a positive approach, never give up hope and keep working," he said. Shah further said that upcoming actor should keep "practising" their craft. He was also all praise for actor Harish Patel, who was also present on the occasion. "Bollywood failed to recognise Harish Patel's talent. He has done some good work abroad, especially the United Kingdom," he said. — PTI
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Ordinary guy
He became a heartthrob with his TV debut Kahiin To Hoga but actor Rajeev Khandelwal, who is set to make a splash in Bollywood with some big projects lined up, says that he has no qualms playing the guy-next-door. Khandelwal who made a mark in television with the superhit soap, surprised audiences when he chose to make his Bollywood debut with Aamir an off-beat, small budget film. "I am an ordinary and common guy and there is nothing starry about me. I am very comfortable with my image and even in my next film I play a guy-next-door," Khandelwal said. The actor's performance as a modern Muslim man, who after his return to India, finds himself the target of religious extremists, won over the critics. "I was very comfortable doing the film because both me and my director were debutantes. I don't want to do anything different but just follow my heart and instincts. I would love to be part of a comedy, action or a romantic film but the project has to excite me as it did with an intense thriller like Aamir," Khandelwal said. The 34-year-old actor will next be see in the film Peter Gaya Kaam Se, a romantic thriller where he will be seen opposite former VJ turned actor Lekha Washington. "I play a bike taxi pilot who takes people for a ride and then one day a beautiful girl comes and sits on his bike, and his life takes a turn," he said. — PTI
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Yeh dil maange more!
Three films old Ranbir Kapoor likes to describe himself as "selfish and ambitious" but the actor says that despite his 75 year-old Kapoor legacy in Bollywood, he feels like "a kid in Disney Land". The 27-year-old actor says he has a long way to go to realise his dreams and he does not want to limit himself to acting alone. Like his grandfather, Raj Kapoor, the young star says he wants to try every aspect of film making at some point in his life. "I am very selfish and ambitious. What I have today is not even 10 per cent of what I want to achieve. I am extremely passionate about films and every success that I meet is never enough for me because I have lot of dreams," Ranbir said. The actor, who debuted in Bollywood with Sanjay Leela Bhansali's Saawariya in 2007, says, "It may look like that I have done only three films but I have been in the industry since the day I was born. I waited 24 years to become an actor and I am really happy to be where I am today. It feels like I am a kid in a Disney Land. I get to play so many characters, I have my own trailer van, people ask for my autograph," says the actor. Ranbir is happy with the success of his third film Wake Up Sid, but says he has already moved on to his next. "It is really heartwarming to see the kind of appreciation the film and I as an actor got but I am now on to another film. I get the film out of my system the day it releases. For me, it is more about the journey than the destination.” he adds. — PTI
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Are you kidding! College and PTA meetings? Huh! The latest buzz that city colleges are set to conduct parent-teacher meetings seems to have left students dismayed, disillusioned and disgusted. No exaggerations! Now, that the 'horrors from the past' seem to be catching up with these 'grown up' kids and it is a tug of war between parents and teachers on one end and students united on the other. Bringing you the 'poor victims' side.
Parent-teacher meetings, of all the things! Does anybody visualise a heavily attended courtroom, a public interest litigation, a Parliament like drama, a walkout, protests, panel discussions! Laughs Purnima Grover, first year student, Government College of Art-10, "After parent-teacher meetings where do we go, extend and draw the line? Will this be followed by uniform, assembly, not allowed to go out, daily diary, homework, notes to be signed by parents, punishment for shoes not polished." 
Well, ideally the varsity and college fests should be different and unique from the school- level festivals. Of course, there should be the usual events and healthy balance of things like sports events, cultural programmes, rock shows, star nights, literary events. But they should try throwing in more variety in the range of items. 
Well, being a university student myself, I've already attended quite a lot of such events. And frankly, they do manage to strike a healthy balance between, fun activities, literary activities and social activities at such fests. I don't think there's anything missing at the fests in terms of quality or even quantity. 
Just that, all these fests should invite private institutes also. If they are already doing it, then they should invite at a bigger scale. This way there would be more interaction and meaningful exchange of ideas. All the fun events like skit, shows should also be there, but educational
based.
If there’s a North-South divide as far as the jewellery mart goes, the Punjabis may actually be driving it, with their greater penchant for diamonds over their southern counterparts, who go more for gold.
Trends are evolving and volatile. Designs of today can become obsolete in the coming years or maybe surface again after a few years in a new form. With increasing choices and awareness the consumer today has a vast variety of designs and material to choose from creating their individual style statement.
As many states as many cuisines. So, one need not even have to think hard as to what can be the flavour of Lays. A North Indian can suggest butter
masala, a Gujarati – dhokla masala, South Indian—dosa masala and so on. The latest campaign by Lays would surely make sense to Indians for the variety of cuisines we have. Ruchira
Jaitley, vice president marketing, PepsiCo India (Frito Lay India division), in the city for the event, states the similar reason for Lays to introduce the campaign, “Lay’s ask what’s your favourite
flavour?” she says, “It would help lays to know what people in India would like to have in chips.” The campaign gives the consumer the opportunity to co-create the potato flavour they like in Lay’s. The final four recipes will be floated in the market after which the winner of recipe that will record maximum sales will be awarded Rs 50 lakh plus one per cent of the sales of new
flavour. She adds, “Considering the diversity of tastes in our country, the campaign will surely be exciting.”
With a career spanning almost three decades and many awards to his credit, as Anu Malik turned 47, the music composer expressed concern over the present state of Bollywood music ruing blatant copying of foreign tunes by today's musicians.
Veteran actor Naseeruddin Shah advises upcoming actors in Bollywood to not get frustrated even if the chips are down professionally and carry on with their work.