Ludhiana, December 11
Transitions Optical, manufacturer of the world's number one recommended plastic photochromic lenses by eye-care professionals, today announced a strategic focus on Punjab. The company announced that it would undertake a series of initiatives to encourage healthy eye-care practices in the state and spread awareness on the need for healthy sight.
Making a comprehensive presentation on the eye-care scenario in the region, Mr Satyapal Unnikrishnan, Marketing Manager of the company, remarked that while consumers were increasingly becoming conscious of a healthy living, protective eye-care was still not practised widely according to the survey conducted by the company.
"Eye-care is still seen as the need for vision correction. The focus is on vision quantity- the power of the lens.
But an equal emphasis needs to be placed on vision quality because the normal eye testing is done in a controlled atmosphere. But, the spectacle wearer faces a different scenario the moment he or she steps out of the vision testing room."
He also unfolded a plan to work with the eye-care community in Punjab to spread awareness about healthy sight and generate prescriptions that would take into account the changing light scenario faced by a consumer in the real world.
According to Mr Unnikrishnan, India had the world's largest cataract blind population with an estimated 9 million persons affected. The World Health Organization (WHO) estimates suggested that up to 20 per cent of cataracts might be caused by overexposure to the UV radiation and were, therefore, preventable. Transitions' initiatives, which would be extended to Punjab, were aimed at making people aware of maintaining healthy sight.
He said Transitions Optical, in partnership with the Indian Optometric Association (IOA), would conduct 'Healthy Sight Counselling' (HSC), a continuing education program for eye-care professionals to introduce them to an integrated approach to promote healthy sight.
To coincide with the strategic focus on Punjab, Transitions Optical brought 'The eye didn't know that' exhibition to the city. This interactive exhibition began its journey through India six months ago, having travelled to Bangalore, Mumbai, New Delhi and Chennai. It was open to the public at Ansal Plaza on December 10 and 11 and received huge response from the public.
