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Summer collection from Weekender
Weekender’s collection for the summer has ‘traditional pastels’ and ‘innovative bright hues’. The company has lined up a range of ‘blues’ ‘hardware’, ‘essentials’ and ‘partyskins’ in shades of translucent ocean blues and reflective watery greens. The ‘hardware’ collection is for the hikers, the ‘city slickers’ can sweat it out in ‘sporty flavours’ with mesh layering, ‘University styles’ and number printing. The clothes are styled with burnt out surfaces, vintage and neo-classical prints, embroidery, cord and beadwork. Mango has unveiled an array of ‘aqua collection’. Pastels are presented in “the most fashionable manner with the cool combinations”. The inspiration behind the collection is “vacation clothing and the chic retro bathing from the 50s”. We are also told that the collection includes “capris, wide stripes, bolero jackets, tennis dresses, in watery tones of swimming pool and lavender combined with white”. Tropic safari, acid and pastel basic are the other colours used in the collection. While tropical safari attempts to “combine military garments, exclusively in khaki with others of a feminine style, acid and pastel basics present timeless garments in simple lines in two colour versions”. For those looking for “new sophisticated look to business weekends, business meetings outside office, training seminars…” Van Heusen has the solutions. They claim that their new range of ‘Informals’ is the “ultimate in formal clothing”. The range includes patterns ranging from slubs, lustra, diamond dobby, diagonals and neo-denim. Allen Solly is aiming to “launch jeans” into the “office”. Their “clean jeans” is targeted at “workwear segment with the intention of providing maximum comfort at the workplace”. Here is more on the ‘clean jeans’ for the right look. They can be coordinated with the ‘Microfibre Solids Shirts’ or ‘Uncrushable’ shirts and have no fancy work, including embroidery or leather patches and stand out because of their simplicity. The company’s summer line up includes Zen linen, inspired by the calm, soothing properties of Zen, Boomerang for a relaxed look, the retro look inspired by the 60s and Murano, a collection of formal work wear inspired by glassmakers’ along the shores of Venice. Bandhura, which means pretty, is a line of designer wear for “the metro-sexual woman”, conceived by Neeru and Rani. Having acquired the know how working in export houses, the duo claim that “today’s working women are looking for affordable, wearable and good looking clothes”. Apart from the usual promises of great designs and cuts and feels, the Bandhura offers to pick and drop your clothes. Some allurement this! Magiq @ Intershope is aiming to “weave magic into the lives of young women, who have aspirations to grow in life beautifully and successfully”. This they propose to do by introducing their range of western, Indo-western, and ethnic wear. The brand will offer “latest and trendiest” in the fashion segment, with “great fits, forms and finish”. Finally for those who want to strut about in their slumber wear, Sweet
Dreams has a collection, which allows you to venture out without raising
eyebrows. Shorts, capris, pajamas and nighties, which double up as
lounge wear, are being offered along with “matching” coffee mugs,
chappals and pouches. |
Aastha, a brand of jewels from the house of Swarn
Gems, is organising a month long Kundan jewellery exhibition in the
national Capital. Being hosted in its South Extension showroom, the
exhibition will showcase the works of the acclaimed craftsman Gauri
Shankar. Having earned himself a name in the field of Kundan designing,
Gauri Shankar is all of 23, but has people vouching for his work both in
India and abroad. On display will the authentic and intricate Kundan
designs that have been dexterously created by the artisans from Sardar
Shehar, Rajasthan. The artisans will share their knowledge of the
precious stones with the visitors. Apart from the exhibition, Aastha
is also launching its special summer collection. The pieces are made
using stones like topaz, pearl, emerald, ruby and sapphire. These stones
help in keeping the body temperature down and help to beat the heat,
says Ashok Kumar Jain, the man behind Aastha. |
In an attempt to tap the retail market, Cantabil International recently opened its 22nd exclusive showroom at Paschim Vihar, which was inaugurated by model Divya Jaitly. The chief managing director of this company, Mr Vijay Bansal, was also present on the occasion, said that they were emerging as a major player in the readymade garment sector. “In a short span of time, we have come out with the complete range of men’s wear, which covers the entire gamut of men’s wardrobe from shirts, trousers, denims, cargoes, short shirts, suits, ties and belts, using the finest texture with eco-friendly fabrics, having a unique quality of skin adaptiveness in amazing colours, style and fit.” It is essential for every man’s wardrobe, who understands quality with latest trend, he added. |
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