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Sahara to join
hands with FIH to promote hockey New Delhi, March 21 Sahara is expected to sign the deal with the FIH by the end of March, and once it comes through, Sahara will get the title rights and branding opportunities at major FIH tournaments, up to and including the men’s and women’s World Cup Championships in 2006. The FIH, the supreme governing body of hockey, retains the overall responsibility for the game world wide, which includes the rules of hockey, umpiring, coaching, the global development and promotion of sport. It also possesses the rights for all world level hockey As a partner of the FIH, Sahara would also enjoy prominent brand visibility in other major international tournaments like the World Cups, Champions Trophies, including the title rights of the men’s Champion Trophy of 2005 and 2006. Mr Subroto Roy of Sahara said “we would do everything possible within our parameters to bring back the lost glory of this game, within our nation and internationally”. He says Sahara has taken the responsibility of sponsoring the Indian Hockey Team as a passionate, long-term supporter and promoter of the national game, which has brought laurels to the country, on several occasions. “The initiative of becoming a global partner of the FIH will be a step ahead in our pursuit to revive the golden days of Indian hockey, both nationally and internationally,” Mr Roy added. |
ESPN Star retains English League rights New Delhi, March 21 With this, ESPN Staar Sports strengthens its most comprehensive coverage of international football in Asia, including EPL, Euro 2004, FA English Football Package, the Asian Football Confederation Package, the UEFA Champions League and the Spanish League. Star also announced that it will double its coverage of the English Premier League over the next three seasons, starting August 2004. Ten matches will be shown each competition week, instead of the current 5, most of them live. The rest will be on quick turnaround and will again be supported with a lineup of programming covering predictions, highlights, news and information, as well as pre and post game analysis. The English Premier League remains the most widely distributed sports programme across Asia. It is seen in over 150 million homes on the ESPN Star Sports network, with 8 for the 10 people with cable in Asia tuning in weekly to watch the drama and excitement of
EPL. |
Good response to Paintal Cup Golf New Delhi, March 21 The prizes were distributed by Mrs Paintal at the Rajputana Rifles Regimental Centre Officer’s Mess.
U-15 Cricket Tourney The 7th Jayanti Devi U-15 Cricket Tournament will be organised from March 30 at the Paschim Vihar complex ground. Entries close at phones 33140226, 30961137. |
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