J&K emerging as popular film shooting destination: L-G Manoj Sinha
Srinagar, July 7
Lieutenant Governor Manoj Sinha on Sunday highlighted the special bond Jammu and Kashmir shares with the majestic world of cinema and the efforts made by the UT Administration to revive the film ecosystem in J&K.
Sinha was speaking at a function held to release a book titled ‘The Swinging 70s: The Stars, Style and Substance in Hindi Cinema’ edited by Nirupama Kotru and Shantanu Ray Chaudhuri, in Srinagar, today.
“The filmmakers are returning to the Valley. The rich culture, breathtaking landscapes, world class facilities and augmented film-related infrastructure have positioned Jammu and Kashmir as the most favourite film shooting destination,” the Lt Governor said.
He said that J&K film policy has created a vibrant film ecosystem in the UT and administrative assistance to ease film making in Jammu and Kashmir by setting up single window cell to grant permission for shooting films, preferably within 2 to 4 weeks.
“The revival of film shooting and return of cinema halls have created entrepreneurial opportunities for the talented youth of the Union Territory. We are hopeful of attracting investment through the film industry to generate greater job creation and it will also play a major role in promoting tourism,” he added.
On the occasion, the Lt Governor congratulated the editors and publisher, Om Books, for bringing out the excellent book. He said the book will act as a gateway for the readers to revisit the 70s era of Hindi cinema.
The Lt Governor said the films and theatre have always played a key role in socio-economic transformation. “Cinema is not just about entertainment and business. It is a powerful tool for social change. Through path-breaking commercial films and famous works of parallel cinema, our filmmakers have tried to strike a balance between entertainment and social responsibility,” the L-G said.
On the occasion, Sinha called upon the people to support the government in its efforts to build a peaceful and prosperous Jammu and Kashmir.
