Campaign to brand Yol as tourist hub

Tribune News Service

Dharamsala, November 2

A book titled “Epitaph Vs Life” by Yogi Kochhar was launched here today by Lt Gen PN Ananthanarayanan, GOC, Yol-based Rising Star Corps and Aparna Ananth, Zonal President, AWWA.

The book has been reviewed by an American author, Dr Harold H Bloomfield, who has sold over none million copies of his books in 32 languages.

Lt Gen Ananthanarayanan also launched a campaign to brand Yol, an Army cantonment near Dharamsala, as ‘Your One Life’. Under this campaign, T-shirts, branded as Yol as ‘Your One Life’, will be manufactured and distributed to tourists coming to the cantonment and publicity would be carried out with the help of experts to ensure that people affiliate themselves with the Yol cantonment. Yogi, who has designed the campaign, said many cities such as New York are branded to attract tourists. However, it is for the first that such an effort is being made in India for branding a place.

Yogi spent long years across the UK and the USA and fell in love with Yol, where he now stays and the book was conceived. It is a privilege to design a message around Yol.

“I am grateful to Aparna with whom we generated our resources,” he said. Dr A Sahsrabudhe, Chairman, AICTE, said, “The book and the story is a treasure trove of happiness and how it can be achieved.”

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