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***
 Indian
Entrepreneurship by Dr. DD
Sharma & Dr. SK Dhameja Abhishek Publications, Chandigarh.
Pages: 408. Price: Rs
795.
Gone are the
days when an average Indian could look upon the state to provide
him with employment. With the opening up of the economy the
private sector’s role has become more important.
Entrepreneurship, however, is not about generating jobs. It has
more to do with organizing the various factors of production to
create quality goods and services at competitive prices. This
basic fact often gets ignored in a protected or controlled
economy.
Today the
Indian entrepreneur is discovering the virtues of running a
business unit on truly commercial lines. This book points out
that a number of support agencies and financial institutions are
vigorously pursuing entrepreneurship development programmes. The
chapters on women entrepreneurs, self-employment,
entrepreneurial information system and the role of polytechnic
in developing enterprise could be of interest to budding
tycoons.
***
 The Enterprise
Edge by Dr. D.D. Sharma
& Dr. J.S. Saini Abhishek Publications, Chandigarh.
Pages: xi + 336. Price: Rs.
750.
You have to be
one step ahead of the competition in order to climb up the
corporate world’s slippery ladder. For this, one should be
fully conversant with the nitty-gritty of one’s chosen
enterprise. Of course, there should be a strong desire for
excellence. High achievers normally set their own standards of
excellence, though some do try to use the rivals’ performance
as benchmarks. Quite a few develop unique entrepreneurial
capabilities through technological innovations, neoteric
motivation techniques for the workforce, new marketing
strategies and even by rationalising the schedules for raw
material supplies. Sometimes, an entirely new product does the
trick for an entrepreneur. This book features such winners as
Bill Gates, Swaraj Paul, Dhirubhai Ambani, Bhai Mohan Singh,
Azim Premji, Narayana Murthy, R. Ramaraj, Om Prakash Jindal,
Karsanbhai Patel etc. Then there are women entrepreneurs like
Archana Shah, Ela Bhatt, Catherine Hughes etc. Intrapreneurs
like K.V Kamath, Keki Dadiseth etc. too are featured in the
volume. Intrapreneurs are those who "work wonders in others’
enterprises where they work".
The authors do
not merely eulogise the high achievers. They also explain the
rudiments of a successful enterprise and acquaint us with the
formula for success, viz., hard work coupled with fortitude,
knowledge and foresight. Snap out of that torpidity, pull up
your socks and zoom up the path to success – by reading this
tome.
***
 Food Analysis
and Quality Control by
Manoranjan Kalia Kalyani Publishers, Ludhiana. Pages: xviii +
332 + 125. Rs. 220.
The demand for
food is unlimited, while its supply is limited simply because
the quantity of land cannot be increased in absolute terms. The
high-yielding varieties, better agronomic operations and crop
protection practices, scientific pre and post-harvest management
as well as improved soil and water administration cannot
increase food production indefinitely. So, sooner or later, a
situation will arise when the world food production would reach
a plateau, while the population might continue to grow. A
nightmare? Yes, and a probable one too. We know that already
there are places on this planet where food shortage is
perennial. How do we meet the challenge of successfully feeding
the hungry masses?
Kalia points out that
scientific food preservation is one of the solutions. Some foods
like rice, maize, wheat etc are less perishable than dairy
products, fruits and vegetables. Since cereals form the staple
diet of people in poor countries, it is imperative to develop
effective food processing techniques to provide nutrition to our
people. Here details of quality control of food products, total
quality management and other related concepts have been
explained in detail. The book is an excellent buy for students
and professionals alike.
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INDIAN
hosiery has not been able to succeed in establishing its brand
name in the international markets as the Chinese and some of
the Southeast Asian countries have done. Kanpur, Calcutta and
to some extent Mumbai tell you the sad state of India’s
hosiery industry. However, Ludhiana and Tirupur are
exceptions. Both these towns have been exporting quality
products to foreign countries for decades now. If Ludhiana is
famous for its woollen goods, Tirupur has made its name in
cotton hosiery. Of the two, Tirupur has performed far better.
This town in Tamil Nadu, with a history of only thirty years,
exports goods worth Rs. 3500 crore, while the much older
Ludhiana lags far behind.
