DoctorAnywhere’s is targeting private practitioners in small towns and cities in the Ludhiana, Moga, Bathinda and Ferozepore districts through its channel partners. There are hundreds of private practitioners, especially in rural areas, who mishandle cases due to lack of updated medical knowledge. With the Internet now available in remote areas through telephone lines, telemedicine service has a great potential. "We now like to look at ourselves as a doctor’s club — a virtual piece of real estate on the Internet where we keep adding to our bag of goodies, in the aim of providing you — the doctor — with everything that you may need in your day-to-day life", claim the persons behind the portal. Though, the backbone of telemedicine is the Internet service, if implemented properly, the concept of telemedicine allows general practitioners seek expert assistance from specialists all over the globe sitting in their clinics. This ensures a faster, appropriate and cost-effective treatment to the patient. Backed by a call centre that operates round-the-clock throughout the year, patients get the opinion of a specialist without having to travel outside their city. Telemedicine has successfully been employed in the West for some time now. In India this portal has been jointly set-up in alliance with the Procter and Gamble Healthcare and Hygiene. Before offering services in the region, telemedicine facilities were put into practice in other states like Maharasthra, Karnataka, Andhra Pradesh, Kerela, Tamil Nadu and Gujarat. The portal works on the unique selling point that as a member of this elite group, all medical practitioners get privileged access to specialists across the nation, right from his clinic. The patient benefits as he gets specialised medical advice within 24 hours right in the clinic of his family physician without having to travel. He can also seek multiple opinion to be sure of the diagnosis. Developed by Ruksun Software Technologies Ltd — a company known for its software, "Easy Diary", which won the Killer Application of the Year award at the Internet World Asia Industry Awards held in Singapore in March this year. As a member of the DoctorAnywhere portal, a doctor can examine his patient and enter clinical data in a structured format; attaching files like ECGs, X-Rays or even CT Scans and upload these to the doctors of their choice. This specialist then responds after examining the reports. Once the referring doctor downloads the expert advice, the specialist is paid the consultation fee and the referring doctor’s account is debuted. Even though, DoctorAnywhere has taken a
lead, telemedicine is fast emerging as a new concept with a large number
of medical specialists joining the arena. |