After receiving a much below than
expected response from the computer users for its most awaited chip of
the millennium – Pentium 4, Intel has been forced to consider
launching a variety of new chips for consumers in the budget segment.
Intel plans to dole out the 1.3 GHz version of its newly launched
Pentium - 4 processor in the first quarter of 2001 at a cost of under US
$1,500. The company is also planning to introduce an improved version of
its Celeron processor running at 800 MHz. The popular Notebook chip
Transmeta would be introduced in lower power rating on a frequency of
500 MHz for Pentium III notebooks. Moreover the new versions of the
XScale chip will also be introduces in the first quarter of 2001. The
company has also planned an new strategy to take on AMD, which has
gained a strong foothold in the consumer PC segment. Intel has for long
dominated this segment, but now with cost effective and more powerful
processor from competitors, Intel has suffered a blow in this segment.
Infact the launching of Pentium 4 – 1.3 GHz is aimed at bridging the
gap between Pentium III and Pentium 4, where AMD has created a niche
market for it’s products. Recently Intel announced a cut in the prices
of Pentium 4 processors to boost its low-end processors. Intel has been
in the eyes of storm during the past few months due to downward trend in
PC sales and lower profitability warnings by analysts. |