Sushmita dazzles
By Madhur Mittal

SUSHMITA SEN is creating a tidal wave in Bollywood. Videos from two songs of her forthcoming films have set the small screen afire. Hopefully the same will happen on the silver screen as well.

According to sensational Sen, she is not "either making a special appearance in these two movies" and nor is she "playing the vamp." Then, why do the promos give the impression that she is?

Sushmita pouts and shrugs her shapely shoulders. "Look, I don’t really have to clarify or explain myself to anyone. Instead, I’d suggest that the curious ones should book their tickets well in advance for the first day, first show... so that they can see my performance".

Something amiss?

When ZEE Premiere magazine was launched, everybody in Bollywood raised their brows wondering whether the market could take another film magazine. Priced at an ambitious Rs 50 (When the other competitiors sell at less than half the price, it appeared to be a very dicey proposition.

It seems something is already amiss. Editor Rauf Ahmed is reportedly trying his level best to keep the publication afloat. Having been sacked from the editorship of Screen, Premiere is perhaps his last chance to remain in the top echelons of Bollywood’s fourth estate.

Another one!

No less a conglomerate than Tata Donnelley is all set to bring out "India’s first genuine audio video magazine". Under the auspices of its "Special Interest Publications", the company plans to publish a journal that will have incisive and in-depth coverage of the music and video entertainment world.

This feature was published on June 6,1999