Taking print
media for a ride Congress style
THE high profile media
managers of the Congress embarked upon a major public
relations exercise over the past four weeks a
one-to-one meeting of columnists and select
correspondents covering the party with Mrs Sonia Gandhi.
While the idea was fine,
the unwritten agreement that the invitees had to adhere
to was that not a word was to be reported. Many such
meetings were gone through and barring one enterprising
journalist, all stuck to the agreement albiet grudgingly.
Yet when the turn of
people from the electronic media came, the Congress media
managers threw all caution to the wind and went out of
their way to specially carry a team of an elite
television network all the way to Allahabad for what
became the first-ever interview of the Congress
President.
Apart from the fact that
it cleared a lot of mist and pierced the halo around the
resident of 10, Janpath, it was the same interview where
Mrs Sonia Gandhi declared that her political rivals
do not know what stuff I am made of, a
statement that ruffled many a feather.
While the political
implications of the interview will be known in the days
to come, one contribution was discernible straightaway
scribes from the print media have ended up with a
feeling that the Congress took them for a nice ride for
the dual policy.
On the one hand the
media managers pleaded with scribes not to report any
conversation with the Congress President, but on the
other they turned a blind eye to a favoured medium, and
in the process forgot that a majority of those who
patronise the network are people who seldom exercise
their franchise.
BJPs
media blitz
Taking a cue from the
Congress, which two weeks ago spruced up its regular
media room to make it television friendly, the BJP has
gone a step further. It has ensured that the television
cameras not only film their leaders briefing the media
but also convey the BJPs message to the nation.
The backdrop of the
briefing stage has a huge banner carrying a giant size
photograph of BJPs star campaigner and leader, Mr
Atal Behari Vajpayee, in this typical pose half
eyes closed and arms raised during a speech
addressing the masses. The other walls of the
air-conditioned room are dotted with Mr Vajpayees
posters with the slogan Jancha, Parkha, Khara
(Tried, Tested, Trusted). Mr Vajpayees trusted aide
Pramod Mahajan has personally supervised the sprucing up
of the hall. Being the Information and Broadcasting
Minister, the party has entrusted him with this task in
the hope that he catches the camera angles right.
Star
wars and elections
Come election time, the
best of Bollywood is being wooed by various political
parties to do their bit for the cause of the
country, nay the politicians.
It is now common
practice for stars from Bollywood and also their
counterparts in the South to come out in strength and
canvass for political parties. These stars not only
attract crowds but also help swing the fence-sitters, so
the politicians believe.
The Congress party this
time is understood to have enrolled the services of
Madhuri Dixit and Mahima Chaudhari to canvass for the
party in the Hindi belt specially Uttar Pradesh.
Not to be outdone, the
BJP too has drawn up a list of film stars whose services
will be requisitioned for campaigning and if reports
circulating in Delhi are true then the people of
Gurdaspur have been specially targeted.
Former star Vinod Khanna
who is seeking re-election from Gurdaspur as a BJP
candidate is planning to rope in muscleman hero Sunil
Shetty and petite Kajol to help his electoral fortune
this time around.
Whether these
guest artists can turn the tide in favour of
their friends or not or would their impression be
ephemeral would only be known when the results are out.
Caught
on the wrong foot
The Bharatiya Janata
Party, in its enthusiasm to pin the Congress on
corruption issues has been finding its moves
boomeranging. Last week the party criticised the Congress
for having a tie-up with former Tamil Nadu Chief
Minister, Jayalalitha Jayaram, who was facing several
charges of corruption. Party spokesman Arun Jaitley,
however, was at a loss of words to explain the late
realisation of the party.
Jaitley reacted by
saying that the BJP had all along maintained that law
would take its own course and it was only during the last
15 months that it realised that Ms Jayalalitha was using
politics for personal reasons.
At this point a question
was raised about BJPs tie-up with Mr Sukh Ram in
Himachal Pradesh. The former Communications Minister too
is facing prosecution on corruption charges. To this the
BJP maintained that this was the reason that Mr Sukh Ram
had not been allowed to hold any official post in the
government. What Mr Jaitley failed to explain was that Ms
Jayalalitha too had not held any official post in the
Government during her friendship with the BJP.
Party
intelligence at its best
Election time brings
forth another facet of politicians the ability to
gather and disseminate information about potential
claimants for party tickets collected with precision of
trained intelligence operatives.
This trend was evident
when the Congress members thronged the party headquarters
for seeking tickets from various constituencies.
The best part was that
while pressing for their tickets these aspirants also
carried a sheaf of paper showing the negative
points of their potential rivals.
While doing rounds of
various central leaders, these claimants not only present
their case as to why they are the best choice and have
the brightest chance of winning from a particular
constituency, they also take the opportunity of rubbing
in the point why the opponents should not be considered.
For instance, these
aspirants bring forth sleazy and little-known details of
their rivals, the criminal cases they are supposed to be
involved in and also the misappropriation etc conducted
during public life. More than that, if possible, there is
a bit of peep into the personal life of some contenders
in case the details interest any.
It reminds one of an old
story of how Indian crabs exported in open basket would
also weigh the same at destination even after long
journey with not a crab missing. The secret they say was
the tendency when one crab starts crawling up, two
start pulling it down. As a result all stay in the
same basket.
Times
change for Mulayam
Time seem to have really
changed for the Samajwadi Party chief and the champion of
minorities, Mr Mulayam Singh Yadav, in the past few
months. Not only has there been a poor response to his
rallies in Uttar Pradesh but he has apparently been going
around seeking the blessings of his party Members of
Parliament, specially those from the minority community,
to improve the partys performance.
As the grapewine has it,
that after one of such rallies, which saw a handful of
crowd, Mr Mulayam Singh Yadav rushed to meet the sitting
Samajwadi Party Member of Parliament from Moradabad, Mr
Safiqur Rehman Bark.
Apparently upset over
the small crowd in attendance, the Samajwadi Party chief
during his meeting with Mr Bark even asked him to give
his blessings for his (Mulayam Singh Yadav) election
campaign. Being the leader of the Bark community, which
has a sizeable presence in some of the Constituencies in
Uttar Pradesh, Mr Mulayam Singh Yadav apparently thought
it wise to seek the blessings of Mr Safiqur Rehman Bark,
which could in turn help the party in election results.
But seeing this, a
senior Samajwadi Party leader commented, times have
really changed for Netaji (as Mr Mulayam Singh is known
to his party workers), the champion of minorities is now
seeking the blessings of sitting minority MPs of his
party for his election campaign.
Death
of a party
At a time when regional
and small parties are proliferating, a party with a
history is on the verge of becoming one. Goas
oldest regional party, the Maharashtrawadi Gomantak
Party, which ruled the composite Union Territory of Goa,
Daman and Diu from 1963 to 1973 (the state was liberated
from Portuguese rule in December 1961) may lose its
identity following its decision to embrace the Congress.
The MGP advocated merger
of the state with Maharashtra (the prefix in its name is
due to this) but then lost its case to a opinion poll
taken in 1967. It has remained a party of the
non-Saraswat Brahmin Hindus in Goa and the emergence of
the Bharatiya Janata Party has of late marginalised it.
One reason for its
marginalisation was that the party depended on the
Saffron cadres to do its political campaigning. But with
the BJP coming to rule in Delhi, the spin-off effect was
felt in Goa. The MGP has been on the wane in the State
politics in the last few years and it won just four seats
in the 40-member Assembly this June and lost its role as
the main Opposition to the BJP.
(Contributed by
SB, T.V. Lakshminarayan, K.V. Prasad, Girja Shankar Kaura
and P.N. Andley)
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