"I paint vocals with my music"
HE
has added the spicy and racy beats of the vibrant 90s to
unforgettable hits of the swaying 60s. He can be aptly
dubbed the king of remixes, for he has both the young and
the old, the traditional eastern and the trendy
westerns dancing to his tunes.
Today India is thankful to
Bally Sagoo, the Ludhiana lad settled in Birmingham, for
promoting and popularising Asian music in the West. The
Indian children abroad, who once could not relate to what
their parents grew up with, now readily embrace Indian
sounds.
In 1990, Bally released
his first album Wham Bam, a remix of bhangra
numbers, which struck a chord with Asians in England. His
second album, Star Crazy-I, released in the UK
became a chart buster with popular numbers Long gwacha
and Gur nal ishq mitha. It was, however, the
album Bollywood Flashback in 1994, that shot him
to fame here. A tangy recreation of R.D. Burmans
hits, the album appealed to the masses, crossing the
four-lakh sales mark. The sensual and hummable Chura
liya was particularly a hot favourite with the young
and old alike.
This creative remixer has
also proved his mettle as a serious producer with his
eighth album Rising from the East which
included a blend of western and traditional elements. The
album bowled over the western audiences, and Bally became
the first person to bring two Indian language numbers
into UK top 40, paving his way into the Guinness Book
of World Records.
Apart from making waves as
a remixer and composer, Bally is a successful DJ. Bally
Sagoo was in the city earlier this month for the release
of his new album, Aaja Nachle, specially tailored
for his desi fans.
In an exclusive interview
with Gitanjali, he spoke of his life and work.
Who is the real Bally
Sagoo? Is it true that most of your fans mistake you to
be a singer?
Bally Sagoo is a sound.
Yeah, most people are under the impression that I sing,
but I am not a singer. I am a producer, an artiste. I am
also a DJ, a remixer, an international recording artiste.
At the same time, I am promoting my culture abroad.
What is the new album, Aaja
Nachle, produced by you all about?
Aaja Nachle, being
released on Sony Music, is a Punjabi bhangra album. Its
vocals, which were recorded right here in Chandigarh last
year, have been sung by famous Punjabi singers Hans Raj
Hans and Surinder Shinda, plus many new voices, which I
am sure are going to become popular all over the world.
The album, which has eight new tracks, is named after its
theme song, a western bhangra number, sung by Hans Raj
Hans.
A couple of weeks ago this
album titled Star Crazy-II was
released in the UK and the USA. This is a sequel to Star
Crazy-I, again a bhangra album produced by me in
1992. After its release I had a lot of requests for a
follow-up.
Aaja Nachle also
has a video to it. The club-oriented lead track,
choreographed by Saroj Khan, features Meghna Reddy and
me.
What expectations do
you have from the new album?
I am so confident about
its success that I am not even worried. In the UK, it
went number one in all charts just two days after its
release. I am excited about the fact that bhangra is
becoming popular all over the world.
Where are your true
roots?
My true roots are here in
India. I was born in Delhi in 1964. Ludhiana is my
home-town. My family is from there. When I was six months
old, my parents migrated to the UK and set up life in
Birmingham. Since then, I have been in England but I come
to India many times and each time I love it more and
more. I am proud to be a British Asian just as I am proud
of the music of both these worlds western and
Indian but I like them best when they are
combined.
How and when did you
enter the world of music?
My father, a keen
musician, runs a record store, selling imported Indian
music. He had a band in the 60s called the Musafirs.
It was an instrumental band which played Hindi film
tunes. My mother sings religious songs in temples, even
now. So, music has always been in the house.
As I was growing up, I
came into contact with western music. I loved UK top 40,
disco tunes, pop and reggae music. I was always into
western music more than anything in this world.
My parents wanted me to
become a doctor or a lawyer. But I said I wanted to be a
DJ. Twenty years ago, nobody knew what a DJ was.
Moreover, It wasnt an Indian thing. But I stuck to
buying music and tapes and got into remixing, creating my
own beats, in the privacy of my bedroom. Soon I got
popular with the kids around my circuit who were freaking
out on my tunes. I then began doing demonstrations on the
radio station. Realising my potential, my parents asked
me to try experimenting with Indian music. So one day on
the radio I added Indian tabla and drum beats to western
music. Soon calls started pouring in, with people
requesting for more of that sound.
By the time I entered
college, I was the famous DJ producer, remixer of my
circle. In 1990, I got my first major break when a local
record company, Oriental Star, asked me to do a remix
with Malkiat Singhs Hey jamalo tootak, tootak
tutiyan.
What made you reach out
to India and Indians?
It was to do with
representing the kids of today. Representing the kind of
people Id been brought up with. I am glad I went
through that upbringing because it has helped me create
this kind of music.
You started the trend
of remixes...
R.D. Burman has always
been my hero. In his memory I made the album Bollywood
Flashback in 1994. I chose R.D. Burman hits. One of
the tracks of the album, Chura Liya, became the
first Indian language record ever to be listed on
Radio-1. After my album, numerous Bollywood remixes
became a rage.
Have you faced
criticism for using and tampering with original numbers?
Some people dont
like what I do. Some people do like what I do. At the end
of the day, you cant please everyone. I feel there
is need for this kind of stuff. Many kids in the West
didnt like Asian music but they like it now. Also
at the end of the day, the public is the judge. If it
doesnt want your music, it doesnt buy it.
Remixing is an art. And I
have this art of creating various sounds and rhythms for
the world to enjoy and hear. Today, many Asian artistes,
even legends, are in the pop scene because that is what
the kids are into and they are the market. Even in films
western music is in.
Who didnt like Chura
Liya from my album Bollywood Flashback? In
whichever part of the world I go, I am told it had a
fantastic tune. The original was my favourite, the
classic. I recreated another version for the world today,
and I am proud of that version. It has opened the door
for the other remixers.
What is the process
involved in remixing?
Work begins from scratch.
The original song is not used. It is resung after getting
the formalities cleared. You recreate the song by adding
more beats, tunes.
I made Chura Liya into
a reggae song, adding rap to it, new sounds to it. It was
given a new dimension. That is why it went international.
The adults liked it as they remembered it from their
childhood days. And the children, who thought it is a
brand new song, liked its trendy tune.
You have made it to the
Guinness Book of World Records.
The President of India
congratulated me for taking Indian music to the UK top 40
not once but twice which is in the Guinness
Book of World Records. Dil cheez, a track from
Rising from the East, reached No 12 in UK top 40
and Tum Bin Jiya, from the same album, reached No
21. To get into the chart you have to sell a lot of
tapes, you have to appeal to the mainstream. Today, my
following is not restricted to a specific age group or
nationality.
The popular music of
today has an extremely short shelf life. How do
intend sustaining your fan-following?
I have a huge following,
not just Indians but Whites and Blacks as well. My music
is a synthesis of the western and oriental World. I write
music for a living. I get my ideas by travelling to
different countries. I pay heed to peoples demands
and put my songs to road test.
I DJ in every country
around the world, so I get a very good idea of what the
kids want to hear. Then I put together my work, and paint
my picture.
Who all have been your
role models?
My ideals are R.D. Burman
and serious all-time producers like Quincey Jones. My
music is very much on the lines of a black
producers, reggae and dance music. And definitely
black music is always upfront on the music scene. During
my childhood I hung around with DJs who were Blacks. I
learnt what they did, and now I have learnt what the
Indians do. I have incorporated it into a classic fusion
of the East and the West .
What do you enjoy doing
the most?
Everything. I experience
excitement in all that I do. When I am DJing , I
get a high buzz. I am like a king on the throne, for
everybody dances to my music. I am glad that the DJ scene
has opened in this country, DJ is not the man who just
stands there and plays records. It is an art.
Then I have my own
recording studio in Birmingham. I enjoy writing music for
different people, bands, countries.
Your album Rising
from the East wasnt much of a hit with
the people here. Why do you think that the response to
the new album will be any different?
Rising from the East was
geared for the western market, the mainstream. It
wasnt for the traditional Indian fans. It was to
break me into the mainstream and it did give me
international success. I cant cater for every
market all the time.
Even Madonna cannot do
that. I cant go to the mainstream with bhangra
numbers. This album was a serious western production with
Indian sounds.
My traditional fans will
be able to relate to the new album in which I have
captured something for moms and dads, something for real
old men and something for youngsters. There is a diverse
range of songs. You have got songs that are totally
pendu for taxi drivers, rickshaw-pullers, what
my parents listened to when they were young and
then there are others for trendy kids with stereos in
their cars, and for clubs, Channel V, MTV and video
wires. There is something for everybody.
Apart from Hindi,
Punjabi and English, which other languages have you
handled?
Just give me the vocals,
and I can do anything. I have given music to many
Japanese songs even though I dont understand a word
of Japanese. I do French, Italian, German projects.
People want me to clothe their vocals. I am basically a
painter I paint vocals with my music. Arabic mixes, is
another project in the pipeline. I have also been invited
to take on Bengali music.
What are your future
plans?
I will be launching my own
record label Ishq records. At present, there is no
label that can represent the youth around the world.
I receive many
demonstrations around the world of kids who are seeking a
break. I wish to do something for them. Fourteen CDs down
the road, I think I can do it now. I have learnt all
about the market. Plus, I am doing a couple of tracks for
the film, Kartoos, featuring Sanjay, Manisha and
Jackie. I have been signed for a couple of more movies,
which I will be doing next year.
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