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in focus: new dimensions of cad
Tapping multiple intelligence
Mentoring for a bright future
The inside scoop on campus recruitment
Campus hiring may remain slow in 2014
Tech booster shot for productivity
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knowledge
process outsourcing Specialists from different fields can explore the KPO avenue and reap rich dividends that this arena is offering Usha Albuquerque The BPO industry has evolved so fast that it is no longer just call centre work, the Harish-turned-Harry answering phone calls with a heavily accented American drawl. BPOs now also require doctors, lawyers, engineers, CAs, architects, software specialists and many other specialists. Whether building new malls in Philadelphia, or recruiting staff in Seattle, Indian companies are handling low to high-end knowledge intensive work for organisations around the world. The K factor Often the business processes are information technology-based, carrying out standardised processes for the client. But over the past few years the outsourcing industry has been throwing up jobs for a variety of professionals who are handling services which require knowledge and expertise, not just communication skills. These are KPO or Knowledge Process Outsourcing which typically call for work that needs higher levels of involvement such as advanced levels of research, requiring analytical and technical skills in areas such as pharmaceutical research and development, patent/intellectual property research, animation and simulation as well as data research and analysis, legal services, content writing and development and database development services. As India has a huge talent pool of trained professionals and technology experts in almost all spheres and that too at an affordable price, today KPOs (knowledge process outsourcing) through high speed internet lines are offering a vast range of services to companies around the world. So employees in India can edit academic articles for universities, lawyers can handle cases in the US, doctors can dispense medicines, and radiologists can study brain scans and return a diagnosis to anywhere in the world. Depending on your training and qualification you can find a job in practically every field of activity. Specialised services through KPOs Legal Services (LPO): This focuses on providing assistance to foreign legal service professionals on draft agreements, negotiating deals and also framing the brief. Lawyers working in such outfits are well versed in the US laws and international protocols to deliver services across geographical boundaries and time zones. Human Resources Outsourcing (HRO): This includes outsourcing functions such as payroll management, training, staffing etc. Research services (RPO): This is particularly in the fields of biotech and bio-informatics. Kiran Mazumdar Shaw of Biocon is credited with coining this term. Medical Business Process Outsourcing (MBPO): Teams of radiologists and technicians diagnose emergency cases wheeled into hospitals in the US, handling brain scans and X-rays emailed to India, advising on treatment for heart attacks, broken bones or internal bleeding from reports sent by the doctors in the hospitals there. Engineering Service Outsourcing (ESO): This involves providing product design, research and development and other technical services across sectors like automotive, aerospace, hi-tech/telecom, utilities and construction/industrial machinery. Engineering companies handle design and project management jobs, even managing procurement for US-based companies in areas such as chemicals and construction, and even oil and gas industries. Such offshore engineering services organisations need engineers from various disciplines, whether civil, chemical and structural to oil and gas specialists. Architects, too, cross time zones drawing up blueprints for a skyscraper in China, an office block in the US, or a hotel in the UK. Educational Services Outsourcing: Teachers of subjects like science and maths are tutoring school kids in the US. At present there are two platforms for imparting tuitions through the net. Direct interaction with the student, or providing online tuitions and tutoring as back-end support. Getting in While KPOs require professionally trained specialists for the various fields of work, some BPOs and call centres accept graduates and sometimes even school pass-outs with good language and communication skills. Learning abilities, critical thinking skills and cognitive skills are also an important requirement. Other qualities that the recruiters look for include managerial and operational skills with leadership qualities and a strong sense of discipline, the ability to cope with pressure, and a willingness to learn and adaptability, are necessary to grow in this sector. You also need to be computer literate — knowing how to work the MS Word, Excel and PowerPoint and to use the internet and search through the different browse engines. Healthy hiring trends The global KPO industry is expanding faster and stands at $ 1.2 billion today. India is well positioned to capture 70 per cent of this market with a likely leap in recruitment. Some of the companies hiring are among international giants in software and outsourcing like Genpact, Wipro BPO, Infosys BPO, EXL Services, Accenture, Convergys and others. Currently India is the location of choice for global corporations looking to move their high-end research like market research and equity research, analytical based services, engineering design, IPR, legal services, remote education and publishing. A number of global organisations such as JPMorgan Chase, Merrill Lynch and McKinsey have also opted for the captive KPO route, keeping the KPO in-house, instead of relying on third-party KPOs, to protect their IPRs and patented material. Several pharmaceutical companies have also set up captive drug-discovery research centres in India. It is estimated that while 60 per cent of the vacancies are in the calling area or voice-based processes, more than 40 per cent of job opportunities are in non-calling functions. The processes and functions in a BPO or a KPO are so vast, and growth opportunities so immense that anyone keen on a good career can consider joining this field. The exposure you would get while handling international clients in various industries such as FMCGs, Finance, Retail, and Telecom can compare well with that in the other industries. Pay and perks Most BPOs pay good salaries and sometimes also support their employees' education programmes. Wipro has a Learn-and-Earn option to fast-track employee careers, allowing them to enrol in paid educational programmes affiliated to various universities, offering a wide range of courses. Genpact, too, has a somewhat similar offer. With some years of experience and good performance, a call centre agent or a customer care executive can move up the ladder to become a team leader, project leader, project manager, trainer, and training manager and so on. In areas such as Human Resource management, technical support, F&A you could become a senior manager drawing a package similar to an MBA in a matter of a few years. So whether you are a fresher looking for that first assignment, or an engineer, a lawyer or a banker, or even a designer, there is a job for you in the BPO/KPO industry. As it extends to more and more sectors, you may even be able to sit in the comfort of your home, or city, providing a range of services to global customers. Most of such jobs are posted on websites, so start exploring. You never know what new challenges are waiting for you.
The writer is Director, Careers Smart Pvt Ltd., New Delhi |
Career
Hotline Pervin Malhotra email your queries to careers@tribunemail.com
Q. I will be appearing for management entrance exams such as
the CAT this year. I am concerned about my very average academic scores. What are my chances of being selected at any of the IIMs? —
sshish bhasin
A. Despite the 50 per cent marks at the bachelor's level mandated as the minimum eligibility for taking the CAT, the IIMs do use academic performance as a filter. For instance, a number of students with in a score of 99 percentile and above do not get a call from the top 4 IIMs (Ahmedabad, Bangalore, Calcutta, and Lucknow) due to inconsistent academic scores at the school level. Each IIM has its own sectional cut-off scores (they should be balanced, not skewed) and overall score. Besides this, each B-school assigns weightage to scores in school (Class X and XII marks), graduation marks, and work experience. Blame it on the intense competition for those prized few seats! With a very good CAT score you do stand a better chance at some of the newer IIMs. So in case your academic scores are not very good, you will really have to ace your entrance exams to make it to the second round. Also, don't be fixated on just the IIMs. Your target should be the top 25-odd B-schools. It might also be a good idea to gain some work experience to off-set your academic scores. Good luck!
Is my qualification equivalent to
BTech?
Q. I have done BCA followed by PGDCA and MSc (IT). Please tell me whether BCA is equivalent to BTech (Comp Science) and whether all my qualifications put together are equivalent to BTech (IT/Comp Science)?
— shashi sahni
A.
While a three-year BCA is certainly not equivalent to a four-year BE/BTech, there's now an increasing trend to hire BSc (IT) graduates from good colleges for entry-level jobs in programming even at top companies like Infosys, TCS HCL etc (because they come cheaper than engineering graduates and require to be trained by the company in either case). As for the sum total of your qualifications being equivalent to a BE/BTech, the answer is yes for all practical purposes. As far as employment is concerned companies will test you on your basic knowledge.
I want to become a counsellor
Q. I have completed my MA in psychology and wish to pursue a career as a counsellor. What should I do to get into this field? —
priya makhika
A.
Psychological counsellors evaluate and treat mental and emotional disorders, health and behavioural problems, and relationship issues-all within the context of the family. Popularly known as Marriage and Family Counsellors, they are typically psychologists with a master's or higher degree in psychology or counselling. Recognising how vital the family experience is to overall health and well being, they seek additional training to specialise in this important field. A family counsellor is sought when it's determined that family dynamics or family life cycle issues (birth of a child, death or terminal illness of a family member) or parent-child issues are contributing to a mental or emotional problem. Marriage counsellors essentially help couples struggling to make their relationships work, help improve communication, enrich their married life and prevent bitter separations and divorces. Similarly, pre-marital counselling is also becoming the need of the hour. A diploma, degree or certificate course in counselling would be a good starting point. However, before you decide on a career in this field, do make sure you possess all the attributes required of a good counsellor: Infinite capacity to give each client a patient hearing. Empathy and ability to strike a rapport with your clients. A caring attitude that gives the client sufficient confidence to confide in you. The strength to view the problem objectively without being judgmental or getting personally overwrought or emotionally involved. Ability to communicate with people from all strata of society. You probably have some of these skills already. Now you can use those skills, overlaying them with professional counselling skills, to become a counsellor in your own right.
Opt for marine engineering courses
Q. I am a student of final-year of diploma in electrical engineering. Could you please tell me if I can get into the merchant navy by doing some additional course? —
varun mathur
A. You can join second year of four-year Marine Engineering Degree Course after completing a three-year Diploma Course in Mechanical / Marine / Electrical / Electrical & Electronics from polytechnics approved by AICTE / State Board of Technical Education with a minimum aggregate of 50 per cent in the final year. This is referred to as Lateral Entry into BE/BTech. In addition, you should have scored at least 50 per cent in English language in Class X or XII or diploma exam. This degree will equip you to enter the merchant navy as an Engine Officer. For the complete list of colleges offering Marine Engineering courses approved by the Directorate General of Shipping, log onto their website: www.dgshipping.com Alternatively, you can also do a two-year Marine Engg Course if you have a Diploma in Mechanical /Marine/ Naval Architecture / Electrical / Electrical & Electronics Engg with 50 per cent in the final year and at least 50per cent in English at Class X/XII /Diploma exam. This course is offered at seven colleges in Tamil Nadu and one in Goa all of which are listed on the DG Shipping website.
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Cool
Counsel D.S. Cheema Success or failure depends on one’s approach in life. There are two ways in which people generally deal with situations — they are either reactive or proactive. Reactive are the people who just react to situations and circumstances. They do not foresee a situation which is likely to affect them directly or indirectly and just react when something happens. By the time they gather their wits and initiate reaction, many situations become irreversible and have to be accepted. At this stage they start blaming everyone else except themselves and include their bad luck also in the blame game. The situation of such people is aptly explained by Carroll Bryant, “Some people make things happen. Some people watch things happen. And then there are those who wonder, What the hell just happened?” On the other hand, there are people who control the environment and change the situation to their benefit. Such people develop the habit of assessing or evaluating situations in a realistic manner and act in a way that the situation does not remain a roadblock in the path of their chosen objectives. These are the ‘Proactive’ people. Pro-activity is not merely taking initiative, it really means taking responsibility and doing more than allotted work in a specific field. From the above discussion about the characteristics of Reactive and Proactive people, it is obvious that proactive people can turn even a failure in to success whereas the reactive people may ruin even a perfect opportunity of success. Pro-activity as an attitude can become a habit. Proactive people have large area of influence over individuals and situations and they keep expanding their area of influence. They develop the art of using their influences to achieve success in their chosen goals. As against this, reactive people have a very small area of influence and have a large number of individuals and situations over which they have no control. You are a proactive person if you: Are always on the look-out for ideas that can help you win. There is so much happening all around us and most of us have a tendency to concentrate on the larger goal and miss out on small but great opportunities that can change our lives. See a problem as an opportunity to find a solution to that problem. You should look at every problem as if you are looking at it for the first time in your life and take nothing for granted except the fact that every problem has a solution, which can be found. Keep sniffing for a solution and you are bound to find one in spite of the fact that your idea of the solution may not be the best in the world. Don’t waste time and energy in finding a ‘perfect’ solution as no such solution exists. Don’t believe that the first person who to gets an idea for solution is always the winner. The reality is that success is built up over a period of time and it may ultimately come to you even if you happen to be the last person to get the idea of the solution. Are ready to pay the price for the success you want. Yes, proactive people do succeed, but they have to invest a lot of time, energy and effort. Proactively demands sacrifice. Can you make that sacrifice? Don’t believe in the myth that proactive people succeed the first time. Remember such people also have their share of failures; the only difference between proactive and reactive people is that failures show the proactive people the path to success. Each obstacle, rather than knocking them off, invites bigger and better effort till they succeed. They have the confidence and faith in their abilities and work with vigour towards achieving higher and bigger goals. Concentrate on things and situation about which you can do something about. You understand the importance of prioritising things and don’t fritter away your energies on non-productive work. |
field
in focus: new dimensions of cad An essential component of all forms of designing, CAD has several new avenues in its fold now Surya Sarda Have you ever wondered what goes into designing the most happening extreme machines, those scintillating wheels for instance a ravishing Red Ferrari or a seemingly muscular Hummer or even the most magnificent of buildings that dot the skyline of mega cities? Yes, a lot of sweat, brain and money. Plus, these man-made wonders today are incomplete without two characteristics — Technology and Design. If technology is the life support system of these live examples of engineering brilliance, design is their heart and soul. It takes an entire dedicated team of designers, engineers, auto experts, architects and researchers to not just plan, initiate and carve out the design process but also to take it further to its logical conclusion. Today the advent of softwares that allow a graphic 3D simulation of designs have made designing a lot easier in many fields be it automotive, aerospace, architecture and even interior design. In almost all fields where designing is involved, they have almost done away with the need of the drawing board and manual simulation; instead prototypes are manufactured using computer aided techniques. Imagine the designing process of a car in the absence of technology. The first designs would be made using pen and paper. The 2 D designs would be translated into prototypes manually to test their functioning and looks.
Paper and pencil were used to create most designs earlier. However, making modifications to a design was always a tedious process. Prototyping and visualisation of the design included making clay prototypes. Again, making modifications in the design and seeing the results of the design in the prototype was a tedious, inefficient process. However, with the advent of Computer-Aided-Design (CAD), all this has changed radically. Today, it is difficult to even conceive of designing objects without a software-based design innovation at your disposal. Designing of parts using CAD has made the process much simpler. Making changes has become very easy (same concept as using a typewriter or handwritten paper versus using a word processor). Some parts can be re-used in the design of other parts, so this becomes a simple cut and paste operation as opposed to re-drawing the entire part by hand. Simulations were not so easy before, now you can do all types of digital simulations using CAD. What it involves CAD is a software-based technology that designs a product and documents the design process. It facilitates the manufacturing process by transferring detailed diagrams of a product’s materials, processes, tolerances, and dimensions with specific conventions for the product in question. Two-dimensional or three-dimensional diagrams can be produced with the application of CAD and can also be viewed from any angle, by rotating. It finds extensive usage in architectural design, automotive, aerospace, shipbuilding industry, and off late, it is also being used in the field of animation for those special effects especially in the movies. Who can get in Aspiring Architects, Mechanical and Automobile Engineers, who want to create a niche for themselves in the field of design--automotive or architectural or otherwise, will benefit immensely by acquainting with this. Major advantage of CAD is that it is very cheap; it won’t cost you a thing. You can learn it within a few days; it is very student-friendly. It is responsive and really fast, saves time. Scope and training With the rise of this parallel field, career opportunities have also risen sharply in the area of computer-aided-design, to the effect that it has become an independent discipline of its own within computer engineering. A number of engineering colleges and computer engineering institutes are today offering specialisation in CAD and a number of graphic and design enthusiasts are lapping up the opportunity. Even architects who have studied their discipline are today interested in augmenting their skill and know-how by studying CAD. Computer-aided design is one of the many tools used by engineers and designers and is a part of the digital product development process. Institutes of excellence IIT Bombay has a dedicated Computer Aided Design Center (CAD) center. So has Jadavpur University which was one of the first few institutes in India to establish a CAD Centre that started functioning in 1986 and remains one of the most prestigious centres in Eastern India for CAD education. Computer Science and Engineering departments of several colleges and universities have CAD faculties to teach the discipline like Anna University, Chennai, BIT, Ranchi, Ujjain Engineering College and Universal Computer Art, Thane, among others. Job scape Not just getting jobs in engineering and other related sectors, one can also become an entrepreneur by starting his own firm if he gets well versed with this design software as the capital required will be affordable and meager. Students with a specialisation in CAD get good starting remuneration from ~20,000 onwards.
The writer is Director-Marketing & Business Development, Graebert India |
Tapping multiple intelligence
One of my former students failed in Class X twice. This was long before the CBSE came up with its CCE (Continuous and Comprehensive Evaluation) system. The student's IQ score, at barely 95, allowed him to take the exam but he could not do well in his class. For a while, in spite of his inability to clear most of the tests, he desperately tried to succeed at school. The teachers had already labeled him as a failure, but his infectious laughter made him a sought-after friend to his peers. Although the boy mastered few skills championed in Class X exam, he clearly possessed his own unique array of talents. He showed higher than average inter-communication ability. Unfortunately, however, the he failed in his third attempt also and already stung by two previous failures he simply dropped out of school.
Who is to be blamed for this drop out? The student, or the teacher? Or the school system that kept focusing on whether he was smart rather than concentrating on 'what he was smart at'. If only he had been taught in a way that focused on his plus points like his interpersonal intelligence rather than his test scores, his life would have definitely been better. However, things have changed now. Howard Gardner's theory of multiple intelligences has revolutionised the world of education by making it a cogent metaphor of change. From time immemorial, educators have dabbled in learning modalities - verbal, auditory, tactile, and kinesthetic methods for receiving information - and recognised that not all students learn the same way. Multiple intelligences go beyond the learning modalities, as these deal with the way information is processed and how learning occurs in individuals. Gardner identified a minimum of eight "intelligences" problem-solving and product-producing capabilities. Verbal-linguistic Diagnosis and instruction The type of intelligence that a child possesses depends upon how he reads, writes, interacts, or models behaviour. Through observation and small interactions with kids in the classroom, teachers can not only diagnose but also instruct students as per the intelligence they are strong in: Verbal-linguistic These students are adept at languages and they speak, read, or write well. They like manipulating words and playing with language. To develop this intelligence, make students read and write in a variety of genres, give speeches, participate in performances, and hear the magic of language by reading stories. Have them create word games, crossword puzzles, and word searches. Logical-mathematical These kids are good at number crunching and enjoy logic problems and puzzles. They enjoy figuring things out and coming up with unusual solutions. Ask students about their approach to an answer, why they think it is right, and if they can think of another way to solve the problem. These kids do very well in the data Interpretation kinds of questions. Do not expect lengthy explanations from them. Have them record information on graphs, establish time lines, and create maps. Visual-spatial These students are very good at doodling and design. They "see" things differently in their minds, and they recognise spatial relationships. To hone this intelligence, read stories with well-described visual images. If these kids have difficulty in reading a long paragraph, read it out to them and have them draw a picture from the description. These students do very well in puzzles, art and mazes. Musical-rhythmic Melody comes to these students as naturally as leaves to a tree. These kids learn very well through the use of poems and songs e.g a song describing the water cycle will be much better retained than a plain lesson. Involve a lot of songs or raps in your instructional material and have them participate in music and dance to cater to these children. Environmental-naturalist These students have empathy for stranded crickets and butterflies with broken wings. They seem to "come alive" when allowed to interact with nature. They are able to see patterns and relationships in nature and life. Dealing with such students is easy. You just have to read stories about environmental issues to them. Conduct lessons outside on occasion or even create a playground nature area as a school service project — "nature strong" students will be happy to maintain it. Interpersonal Group and cooperative activities come naturally to these kids. Peer learning works best as an instruction for these students. Let them interact with others when problem solving. Don't insist that they quietly work alone much of the time as they need to talk and interact to be productive. Intrapersonal These students are self-motivated and reflective. They watch and listen, taking in conversation rather than contributing to it. They prefer working alone, need quiet time. To instruct these kids, give them time at the end of each day to reflect on what they have learned and experienced in a journal, involve them in setting personal goals, and allow them to work at their own pace. A word of caution Though synchronizing learning with one’s stronger faculties can be beneficial, too much reliance on this can limit one’s growth. As each student has some measure of all types of intelligences, it is best to have an instruction programme that involves the use of all these. By nurturing the whole spectrum, you can motivate the learners, foster their learning, and strengthen the natural intelligence that they are endowed with.
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Mentoring for a bright future
In the competitive and fast changing corporate scenario it has become imperative for companies to discover and develop talent and leadership management for their future growth and survival. Training and continuous counseling have now become a regular feature of Human Resource management in a company.
Mentoring, thus has become a very important part of training as well as talent management for companies. With increased globalisation and use of a variety of digital communication, mentoring today is done across geographic boundaries through net connectivity and is no longer restricted to face-to-face interactions between the mentor and the mentee. No surprise that mentoring is being followed very seriously by big organisations such as Infosys, Accenture, Citibank, Deutsche Bank. The transference of corporate culture encompassing its vision and mission are critical parts of mentoring. Wherein the mentee, too, imbibes and carries forth the core essence of business, bearing in mind environmental changes and strategic plans. It helps to build a relationship, a personal bonding not only for official purposes, but that which is carried forth throughout life. Effective mentoring involves many challenges in time investment. Meetings need to be scheduled and followed up with diligence. It requires a certain degree of personal sincerity and interest by the mentor and mentee and, a lot of conviction in the process itself to bear strong fruitful results. Mentoring also needs to look at the supply-demand equation for the organisation’s survival, competency capabilities and focus on diversity in resource and people management. Various types of mentoring that are being used by companies are: One-on-one mentoring: Here the mentor/mentee meet directly. It may be noted that one’s boss may not necessarily be the mentor. The objective is to build a lasting relationship, a bond with each other, where wisdom-knowledge and thinking process are shared and passed on to the mentee. Group mentoring: Wherein a group of 4-8 people are engaged in the mentoring process, alternatively. People connect with different people, including peers and seniors, and learn from them. Reverse mentoring:
Where new recruits teach the elder members new technologies/processes. Peer mentoring:
Where the same age group people share their ideas and experiences with each other to learn about different things. Nokia uses ‘shadowing’ in its induction process. Here the new joinees are mentored by top leaders for a few days. The mentee shadows (follows) the mentor everywhere at workplace to learn the intricacies of the job, how it is executed and connected with the organisation. With inputs from Prof. Ramola Kumar, Dean, The Delhi School of
Communication
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The inside scoop on campus recruitment
With campus placements on in most of the large and prestigious institutions, including some premier colleges, students are gearing up to get the coveted offer letters. The campus placement process , however, usually starts six to eight months prior to the final examination and placement cells remain active throughout the year trying to get as many companies as possible to come to their campus.
Besides management institutes (B-schools) and engineering colleges (T-schools), leading corporates, hotel chains, television production houses, MNCs and international consulting and accountancy firms regularly visit university campuses for recruiting the bright sparks as management trainees and apprentices. The only negative aspect of campus recruitment is that most employers visit only a limited number of colleges and institutions. If they don’t advertise in the press, students who don’t belong to these colleges tend to miss out on the opportunity. How it’s conducted Employers put up their notices on the college notice boards seven to 15 days in advance. The notice gives basic information regarding the company, position, salary, working conditions, qualifications, etc., and requests those who are interested to pass on their bio-datas to the placement cell, or send them to the employer, or just be present on the mentioned date, at the given time and venue. Employers make their presentation followed by an open question-answer session. This, in turn, may be followed by a group discussion to screen, shortlist and hand out application forms, which must be sent in by a fixed date. You will be informed about the next round of interviews, which may include an entrance and/or a group discussion and personal interviews. Be attentive during the presentation. Jot down relevant information on a piece of paper so that when the question-answer session begins, you can ask whatever questions you may have regarding the job and the organisation. After the presentation, some companies request interested candidates to submit their bio-data’s, which are then forwarded to the company’s HR department for further consideration. What you should do As the academic year of most colleges and institutions concludes around March-April, make sure to keep an eye on your college notice board. It may not be a bad idea to scan the notice boards of some other well-known colleges as well for similar information. If you are asked to submit your resume to the Placement Cell or Personnel Department, please do so well in time. If you have spotted a notice in another college, you could call up the company and check if you could be allowed to attend the presentation in that college. If not, chances are they would have kept an open date for similar recruitment in the company’s own premises. After reading the notice, find out a little more about the company and the job if it interests you. Even if it doesn’t grab you vastly, you may still decide to attend the presentation to gather more information and experience. What you shouldn’t do Don’t be over eager to know what you will be paid. The job content and profile is more important. Your first job should be treated as a valuable learning experience. If you are paid decently for it, that’s an added bonus. Similarly, don’t ask about the perks and leave/travel benefits right at the outset. These are not important. Instead show your enthusiasm to learn and contribute to the organisation. If you have done your home work well you will be prepared to tackle most of the questions. On the D-day On the day of the presentation, make sure you are well-dressed and appropriately groomed. Be of help to the recruiting team — they may not be familiar with your college layout, its rules and regulations, etc. Pitching in with making arrangements for the presentation, helping form groups for the discussion, collecting resumes, etc. shows your enthusiasm. Just because the companies are coming to your doorstep, don’t take campus recruitment lightly. Pay as much attention as you would to the selection process at an employer’s premises. It’ll save you all the bother of chasing placement agencies, and responding to the numerous appointment ads and waiting endlessly for a reply. Also, for those who are not absolutely clear about what post graduate course to pursue, working in
the industry may provide valuable insights, besides giving you the necessary work experience — a highly desirable add-on for
any resume. The writer is Career Coach, Career Guidance India, New Delhi
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Campus hiring may remain slow in 2014
Campus placement scene is likely to remain lukewarm in 2014 as companies are going slow on hiring fresh talent. This was revealed in Firstnaukri.com Campus Hiring Survey conducted recently. Over 115 recruiters revealed that there will be an overall decline in campus hiring in 2014. Out of the total recruiters surveyed, 73 per cent said that the number of students to be hired from campuses will be lower in 2014 as compared to 56 per cent in 2013.
Around 44 per cent recruiters who hire engineers expect a decline in hiring in 2014 as compared to 50 per cent who echoed a similar sentiment in 2013. Recruiters who hire only MBA students said that they would visit fewer campuses and hire lower number of students this year. Availability of quality talent still remains the lodestone for companies when it comes to selecting colleges for campus hiring with 25 per cent of the recruiters expressing it as a key factor while selecting campuses for placements. Personal interviews emerged as the most favored mode of recruiting students with 40 per cent of total recruiters opting for the same. Key challenges Lack of communication and analytical skills, students’ refusal to join a company after accepting the offer and salary expectations are some of the challenges faced by the recruiters while hiring from campuses. Commenting on the findings of the survey, Deepali Singh, Business Head, Firstnaukri.com said “The uncertain economic conditions will continue to manifest itself through a weaker demand for students in campus hiring. Most of the companies have adopted a watchful approach towards recruitments and its ramifications will be felt in campus hiring as well. We expect fewer students to get employment from campuses next year”. — TNS
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Tech booster shot for productivity
Researchers at the Centre for Economic and Business Research have revealed that office productivity is nearly five times greater now than it was in the 1970s thanks to the improvement in technology. According to the report, worker productivity is set to increase by another 22 per cent by 2020, Sky News reported.
Colm Sheehy, author of the study, said that employers will expect even more and they will be able to get more productivity from the individual within the hours that they’re working. It will become a personal choice where the barrier is between the office and home life, he said. — ANI
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Happiness
@ work
Without sinking deep into your mission, you’ll never rise high in this world. Krishna in the Gita said, “I am the ultimate goal. To be victorious, remember Me all the time and surrender your actions onto Me.”
Megasthenes, Greek Ambassador to Emperor Chandragupta Maurya’s court, marvelled at the hard work being put in by the Emperor “without rest”. Chandragupta’s day began with administrative matters. Then came the delivery of justice followed by the meeting with ambassadors and finally came civic issues. Who said setting up an empire is easy? As Swami Chinmayananda had decided to reintroduce Hinduism to Hindus, he went to Swami Tapovanam for guidance. At Gangotri, Swami Tapovanam slept in a cowshed with a stone for a pillow. Chinmayananda bathed twice a day in freezing waters, ate the meager alms he got, did the ashram chores, slept little and studied a lot. After completing his studies, he lectured and toured continuously. When asked where he lived, he would say, “Mostly at airports and stations.” In Tibet, Birdman of India Salim Ali was so enthralled by the sight of yellow-naped yuhina that his steps in the backward direction could have taken him into a ditch. At Ding Tso lake, near Mansarovar, the mound he jumped on was not stable. He splashed into the water, caught a mound floating away and survived to tell the tale. On the death of King Jaswant Singh of Jodhpur, Durgadas vowed to crown his son Ajeet Singh. But Mughal Emperor Aurangzeb annexed Jodhpur and imprisoned the Queen and her son. Legend has it that during the 29 long years that it took Durgadas to fulfil his promise, he ate and slept on horseback. Accused of being a military maniac, Peshwa Baji Rao I — even with a small kingdom under King Shahu — dreamt of making the Marathas the greatest force in the country. He led his forces successfully into 36 battles. Deshbandhu Chittaranjan Das decided to represent revolutionary Aurobindo Ghosh who had been arrested in the Alipore conspiracy case. He not only had to borrow money for Aurobindo's defence, but he pored over his law books oblivious of all else. The trial started in 1908 and went on for several months. Das’ concluding address took nine days. Finally, Aurobindo was acquitted in May 1909. As soon as Mother Teresa noticed a lull in the 1982 Beirut War, she rushed to rescue 37 mentally challenged children from a hospital that was caught in the crossfire without food and water. Jamsetji Tata was a selfless visionary. All his major dreams — Indian Institute of Science in 1911, Tata Steel in 1912 and hydel power in 1915 — were realised after his death on May 19, 1904. Lose yourself for your gain. — Sai R. Vaidyanathan |
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Mechanics of strategy
Technology evolves, but the strategic approaches that people have used over the centuries bear striking similarities. Mark Twain wrote that history doesn't repeat itself; it rhymes. This book is about the Art of Strategic Communication, how it is used, where, and why. It examines how people have thought about the notion through the ages and applied its principles, and what lessons for today we can learn from past experience. The book focuses on the art of strategic communication. What are its elements? How are its principles applied? The author adopts an anecdotal technique to illustrate and explain this concept. It looks at the concept from the perspective of different nations, cultures, and societies. Part I reviews different concepts and definitions employed by the Defense and State to understand how they view different forms of engagement. Part II examines the elements of the art of strategic communication. Part III analyses campaigns of influence and how strategic communication is employed to execute them. It draws on historical and contemporary examples to suggest lessons for today. Part IV examines how television and radio can be used as weapons or strategic communication. Part V offers recommendations to improve strategic communication by the US government. Not all are new - but bear advocacy.
This book will be of help for policy and decision makers, action officers, and those who deal with communication to ask hard questions about when, where, and how they can apply the principles of strategic communication to inform and influence audiences to achieve defined objectives.
Effective leadership
The author uses simple but powerful anecdotes and parables from all over the world to demonstrate what makes for effective personal and professional leadership. Prakash Iyer is the bestselling author of the Habit of Winning. In a corporate career spanning more than 25 years, he has worked with teams selling everything from soaps and colas, to watches, yellow pages and diapers. He uses his vast experience to drive home lessons in leadership and leaves the readers with thought provoking and helpful message. Iyer draws lessons from sources as diverse as his drive, a mother giraffe, Abraham Lincoln and footballers in the United Kingdom. He shows how an instinct to lead can be acquired even while flipping burgers at a fast-food chain. All of these stories come together in an explosive cocktail to unleash your inner leader.
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course
cruising The University of Sheffield is offering Masters in Dental Public Health course (MDPH - DL) course through distance learning. Indian clinical professionals can pursue a course in dental public health while working and living in India. The course: This course will provide a strong grounding in the fundamental principles of dental public health that focus on the art of preventing oral diseases, promoting oral health and improving quality of life. The course is flexible by design. Students are also given an option at the end of the second year of study to attend a Summer School held in Sheffield at the School of Clinical Dentistry. Fee: £11000, payable in two instalments per academic year (equivalent to £3666 per year). The Programme commences: September, 2014. Check out: http://www.sheffield.ac.uk/dentalschool/masters/dental_public_health_ Healthcare management
HLL Academy, the academic wing of the central public sector enterprise HLL Lifecare Ltd is offering a Post Graduate Diploma Course in Clinical Engineering and Management (PGDCEM) and a Post Diploma Course in Clinical Engineering and Management (PCEM) for graduate engineers and diploma holders. The Course: The courses will cover different aspects of product development, production, quality control, and marketing of various pharmaceuticals, medical devices and services. The programmes will be offered through distance education supported by contact classes and will comprise two semesters of six months each. Eligibility:
The eligibility for PGDCEM is an engineering degree in biomedical, electronics, electrical, mechanical, instrumentation, chemical or biotechnology disciplines. Engineering diploma holders in biomedical, electronics, instrumentation, mechanical or medical instrumentation can apply for PDCEM. Check out:
www.hllacademy.in.
Stanford Ignite Programme
Stanford Graduate School of Business is accepting applications for Stanford Ignite-Bangalore 2014. Classes will meet on extended weekends from April 4 through June 8, 2014. Aimed at non-business technical professionals, Stanford Ignite draws on the same world-class Stanford Graduate School of Business faculty who teach in the MBA programme, and is designed to deliver the same highly personal and innovative instruction that executives and students at Stanford experience. Classes are taught by Stanford GSB professors on the ground, as well as faculty beamed in from Silicon Valley by high-definition educational technology. The course teaches innovators in India how to formulate, develop, and commercialise their ideas. Prominent executives and corporate, venture, and angel investors participate as guest speakers, expert panelists, and business mentors to provide candid feedback on team projects. Participants expect to learn core business skills and experience working in a team to evaluate and develop ideas into a business plan. Intended for individuals who do not already have graduate business training, Stanford Ignite participants are currently enrolled students in master’s, PhD, MD, or post-doctoral programs studying nonbusiness subjects; or are technical professionals with a minimum of a bachelor’s (BA or BS) degree from a regionally accredited institution. Financial support: Full-tuition fellowships will be available to a small number of exceptional self-sponsored applicants who demonstrate financial need. Applicants must first be accepted into the program me before applying for the fellowship. To apply, visit:
http://www.gsb.stanford.edu/ignite/bangalore. Deadline: November 22, 2013. Check out:
www.gsb.stanford.edu/ignite/bangalore
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scholarship
roundup Trinity College, Cambridge is offering PhD research studentship in the broad field of Pure or Applied Mathematics to applicants from India wanting to do research for the PhD degree in Cambridge. Eligibility: Students of any university or comparable institution in India who have not already begun residence in Cambridge and who hold a First Class Honours degree or its equivalent, or are likely to do so by the time of entry, are eligible to apply. The Ramanujan Student must become a member of Trinity College and must be accepted by the Board of Graduate Studies for study in the University. He/she will normally be expected in the first instance to take the nine month course leading to the Master of Advanced Study (MASt) in Mathematics. Deadline: A student who has no support from any other source may expect: to have all approved fees paid on her/his behalf; to receive an adequate maintenance allowance (the rate for students undertaking a MASt in Mathematics course is set at the minimum maintenance rate required by Board of Graduate Studies plus a settling in allowance of £350 (2013/14 rate) for Overseas students, and £13,226 per annum (2013/14 rate) for the PhD). How to apply: Electronically or by post. Duration: Three years. Deadline: January 15, 2014. Check out: www.trin.cam.ac.uk Paramedical courses
Delhi Paramedical & Management Institute, offers 100 per cent scholarship to students wanting to pursue a career in paramedics. Entrance exams for this scholarship will be conducted in many schools of East Delhi on November 9, 2013. How to apply:
Students can visit website to enrol for the scholarship test. Deadline:
November 7, 2013. Check out: www.dpmiindia.com
Scholarship test
Science students can compete for scholarships worth a total value of ~40 lakh being offered by prestigious Swedish universities. The winners will be eligible for full tuition fee waivers for a master’s programme at Chalmers or Linköping University in Sweden. The names of successful candidates will be announced in December 2013. Eligibility:
Indian tech students/young professionals (min. BSc) Test: Multiple choice questions and free text answer Deadline:
November 12, 2013 Check out: www.challengeyourself.in
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National school educators’ conference
The Educating Youth for Sustainable Development (EYSD) division of TERI in partnership with the Ministry of Human Resource Development and Ministry of Environment and Forests, Government of India, recently organised the ‘National School Educators Conference 2013’. It is an annual event for school educators. As many as 225 school teachers and principals from across the country participated in this event. The three-day event on the theme ‘Innovation and Leadership for Education for Sustainable Development (ESD)’ encouraged and motivated educators to bring in innovation in the teaching learning process to enable them to build a cadre of students ready to bring about positive changes for sustainable future. Speaking on the occasion Ranjana Saikia, Director, Educating Youth for Sustainable Development division of TERI said, “The walls of the school classrooms are starting to fall apart as technology is taking a larger role in the lives of the students. They have access to smartphones and other electronic devices that help them retrieve information from the internet by using the internet or Wi-Fi. In short, education has evolved from the teacher centric to the learner centric and the role of a teacher has turned into more of a facilitator. Therefore, it is crucial for the teachers to strengthen their own leadership skills and become leaders who can guide the students to take the right path in life.” During this event TERI also launched the green rating system for schools — ‘GRIHA-Prakriti’. It is an initiative to transform a conventional school to a green school and to empower with green values which have emerged as core drivers for creating a global center of sustainable schooling. HR conclave
United Group of Institutions, Greater Noida organised a two day in-campus HR Conclave earlier this week. The Conclave witnessed the participation of senior executives from organisations like HDFC, Clear path Technology, IBM, HCL Info system, TATA, Lintec Electric, Fin edge Advisory, GCPL, Bajaj Allianz, Wipro, NIIT, People strong, A2 Infratech, Axis Services, Country Club, Naon Media, AirNet, Tech Mahindra, IFAA, Talented Aim, DSPS, Airtel, Vodafone, Tech Futuristic, Lakhani, and many other well-known corporate. The panelists stressed on the new challenges that HR managers face in the ever-evolving landscape of business firmament.
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