JOBS & CAREERS
 


Currency for success
We live in a business world that is accelerating at a dizzying speed and teeming with ruthless competition. As most of the tangible advantages of the past have become commoditised, creativity has become the currency of success. A 2010 study of 1,500 CEOs indicated that leaders rank creativity as No. 1 leadership attribute needed for prosperity. It's the one thing that can't be outsourced; the one thing that's the lifeblood of sustainable competitive advantage.

Careercature
Sandeep Joshi

Sir, does the skill to mesmerise a crowd enhance employability quotient?
Sir, does the skill to mesmerise a crowd enhance employability quotient?

Career Hotline
n Face the failure
n Vibrant field
n Perfectly compatible
n Affiliation issues
n Studying in Japan

Marine training programme
Ship Crews Marine Institute, a unit of Ship Crews Management Pvt. Ltd. an ISO 9001:2008 certified company, will shortly conduct training course in India and aboard.The institute has its partner institute in Bangkok which is approved from Singapore, Thai Maritime Government and from IMETA (Australian Maritime Board).

CIVIL Aviation Sector
HIGH-FLYING CAREERS
The aviation sector in India is prominent amongst those industry segments that have experienced a spectacular growth. The open-sky policy of the Indian Government is one of the main initiators that has brought international players into the aviation industry in India. The market has been strongly supported by the government and the private sector. Abundance of skilled manpower along with congenial business environment will position India as one of the most attractive investment destinations years to come.

Harsh reality
Horrible Bosses, the black comedy film that opens in US this weekend, is about three fed-up friends who resolve to murder their bosses. Interestingly, the film’s portrait of volatile relationships with their boss sending people over the edge, is a daily reality for many workers, a new study has shown. Wayne Hochwarter, a professor at the Florida State University College of Business, has been studying the boss-employee relationship, focusing on factors causing hostility, stress and declining performance.

Effective Office Communication
Drive home your point
Though computer and IT have replaced so many office workers making them unemployed, yet the tradition of office letter writing is still in vogue. Letters can do what a telephonic message can't do. Dr Johnson, the father of English Dictionary has rightly said: "In a man's letters his soul lies naked". There were the days when pigeons would carry the letters. Now even the postal conveyance has been replaced by e mails and fax messages.

Thinkstockphotos/ Getty images Field of opportunities
Agriculture is the means of living of almost two thirds of the workforce in the country. India is among the major exporters of a large number of agricultural commodities for the past many years. In spite of rapid industrial growth, almost 20 per cent GDP of the Indian economy still comes through agriculture, and nearly 62 per cent of the Indian population is dependent on agriculture as its main source of income.
Thinkstockphotos/ Getty images

Happiness @ work

Real Estate Management
Netaji Subhash Institute of Management Sciences (NIMS), New Delhi, has announced the admission to 11-month (placement assured) professional programme in Real Estate Management for the academic year 2011-2012. The programme has been designed keeping the industry requirements in mind and is completely backed by corporate partners.

 

 

 






 

Currency for success
Fostering a culture of innovation and recognising the importance of the workforce are the primary drivers of success of hyper-growth companies, writes Preetinder Kaur

Thinkstockphotos/ Getty images

We live in a business world that is accelerating at a dizzying speed and teeming with ruthless competition. As most of the tangible advantages of the past have become commoditised, creativity has become the currency of success. A 2010 study of 1,500 CEOs indicated that leaders rank creativity as No. 1 leadership attribute needed for prosperity. It's the one thing that can't be outsourced; the one thing that's the lifeblood of sustainable competitive advantage.

Unfortunately, most companies fail to unleash their most valuable resources: human creativity, imagination, and original thinking. They lack a systematic approach to building a culture of innovation, and then wonder why they keep getting beaten to the punch.

Hyper-growth companies credit a culture of innovation as their primary driver of success. They take a deliberate approach to fostering creativity at all levels of their organisations, and deploy creative thinking to attack problems big and small.

HR heads of corporate giants swear by the following seven principles that usher in a culture of innovation and fuel the growth momentum of a company.

Fuel Passion

"The most powerful weapon on earth is the human soul on fire", says Ferdinand Foch, the early 20th century French military theorist. Passion is the first and most essential ingredient for building a creative culture. Every great invention, every medical breakthrough, and every advance of humankind began with passion. A passion for change for making the world a better place, a passion to contribute to make a difference and a passion to discover something new.

With a team full of passion, you can accomplish just about anything. Without it, your employees become mere clock-punching automatons.

One key is to realise that passion alone isn't enough: You must also fashion that passion into a sense of purpose. Your specific purpose must be your own, but the bigger and more important your purpose is, the more passion it has the potential to create within your team.

Celebrate Ideas

Social norms in any culture are established by what is celebrated and what is punished. Consider more narrowly how they function within an institution. Nearly every business' mission statement includes words about "innovation", yet risk-taking and creativity are often punished instead of rewarded. Rewards come in many forms, and often the monetary ones are the least important. In short, if you want your team to be creative, you need to establish an environment that rewards them for doing so.

Foster Autonomy

We all want control over our own environment. According to a 2008 study by Harvard University, there is a direct correlation between people who have the ability to call their own shots, and the value of their creative output. An employee who has to run every tiny detail through her boss for approval will quickly become numb to the creative process.

The act of creativity is one of self-expression. Imagine a typical manager hovering over Picasso, barking orders, tapping his watch, questioning the return on investment, and demanding a full report "for the file" on why he chose a certain brushstroke technique. Picasso's creativity would shrivel.

Granting autonomy also involves extending trust. By definition, your team may make decisions you would have made differently. The key is to provide a clear message of what results you are looking for or what problem you want the team to solve. From there, you need to extend trust and let them do their best work. Let them know you are behind them and value their judgment and creativity. If you show your belief in them, you will likely enjoy both the results you were seeking as well as a highly motivated and more confident team.

Encourage Courage

The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. The company is known as much for its culture as for its innovative business model. The company has built a business that is growing rapidly by allowing individuals the freedom to take creative risks without that overwhelming sense of fear or judgment. For them "Impossible is an inspiring word".

"The company builds with care a workplace that proactively fosters professional as well as personal growth. There is freedom to explore and learn; and there are opportunities that inspire initiative and intrinsic motivation. We believe that people must dream to achieve, that these dreams will drive the company's excellence in all its businesses", says a senior HR executive of the company.

Fail Forward

In most companies people are so afraid of making mistakes that they don't pursue their dreams. They simply follow the rules and keep their heads down, which drives nothing but mediocrity.

James Dyson, the inventor of the Dyson vacuum cleaner, "failed" at more than 5,100 prototypes before getting it just right. In fact, nearly every breakthrough innovation in history came after countless setbacks, mistakes, and "failures." The great innovators and achievers weren't necessarily smarter or inherently more talented. They simply released their fear of failure and kept trying. They didn't let setbacks or misfires extinguish their curiosity and imagination.

Failing forward means taking risks and increasing the rate of experimentation. Some bets will pay off; some will fail. The key is to fail quickly. The speed of business has increased dramatically and every minute counts. The best businesses try lots of ideas and let the losers go quickly and with no remorse.

Think transformation

The culture of innovation brings positive changes in society and country at large. It takes workers as well as a company much beyond the monetary profits. Many companies have changed lives of millions through this thinking. Founded in 1976, by Sunil Bharti Mittal, Bharti group has grown from being a manufacturer of bicycle parts to one of the largest and most respected business groups in India. The company is willing to learn and adapt to the environment, its partners’ and customers' evolving needs. Under India's largest rural connectivity drive E-Gram, the group has connected 13,716 villages of Gujarat with the Common Service Centers (CSCs) located in different parts of the state. It's a comprehensive V-SAT-based solution to provide last mile connectivity to villages.

Thanks to the extensive infrastructure, the Village Panchayats have suddenly turned into delivery points of services of the various government departments. Distance has suddenly vanished for residents in the remote villages in the state.

 

Maximize Diversity

At Wipro Technologieswhich is one of India's top infotech firms, Braille signage, ramps, voice-enabled elevators and wheelchairs stand out in the smorgasbord of smart offices and gadget-carrying IT whizkids.

Sunita Cherian is a member of Wipro's corporate diversity council, a body which meets twice every quarter to provide direction to inclusion and diversity initiatives. The scope of diversity in the company includes not just gender but also extends to persons with disabilities, nationality and people from underprivileged backgrounds.

The passion with which Cherian and her colleagues work on the issue of diversity and inclusiveness is palpable, as she enthusiastically explains the need for companies to go beyond the routine. "Today diversity includes many marginalised segments of society. These could be people with disabilities, people from diverse nationalities, and people from underprivileged backgrounds, different cultures, and different generations and so on. And we hear of organisations focusing their attention on many of these segments," says Cherian, General Manager for Hman Resources at Wipro Eco Energy.

Diversity in all its shapes, colours, and flavors helps build creative cultures. Diversity of people and thought; diversity of work experiences, religions, nationalities, hobbies, political beliefs, races, sexual preference, age, musical tastes, and even favorite sports teams.

The magic really happens when diverse perspectives and experiences come together to form something entirely new. One person's experience working as a college intern on Wall Street may fuse with another person's experience growing up in a small village in India to generate a fresh idea that neither would have considered independently. This melting pot approach can drive some of the most creative cultures, thinking, and ultimately business results.

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Career Hotline
Pervin Malhotra

Face the failure

Q. I feel very embarrassed to say that I failed in the CBSE Class XII exams because I had not prepare well enough. I am now feeling very depressed and ashamed to have let my parents down. How will I ever face the world?

— Gauri

A. A single exam doesn’t (and can’t) determine your academic destiny.

Exam phobia and the overarching emphasis on rote learning takes its toll year after year.

I’m convinced that Board results are not always a true mirror of a student’s abilities.

At times, marks can be very unpredictable. While good marks are important and do give you an edge when it comes to college admission, they’re no guarantee for success in life.

Even a difference of .1% affects the fate of 50-60 students. The slide affects 500 students. Hence, subject riders are at times reduced by 2-3% if the overall results in the subject are poor.

Then, sometimes our academic expectations exceed our capability. This leads to a sense of dejection and failure when we don’t fare well.

The thought that we’ve let our parents and teachers down further dents our self-esteem. But don’t let that trouble you unduly. Assure them you’ll make a concerted effort to improve your scores and performance.

Similarly, a bad result is not the end of the road. Instead of letting it discourage you, it should make you all the more determined to succeed. Accept it gracefully, learn from the mistakes and move on. Above all, believe in yourself.

History is replete with instances of those who refused to get cowed down by temporary failure, including Einstein (who failed several hundred times before succeeding finally.

Remember what Edmund Hillary said after climbing Mt. Everest: “It’s not the mountain we conquer, but ourselves”.

And, I’m sure you are aware that anyone who has failed in the CBSE All India Senior School Certificate Exam can reappear for a subsequent exam as a private candidate. The syllabus and textbooks are those prescribed for the year in which you reappear.

Moreover, IGNOU offers a six-month BPP Bachelor’s Preparatory Programme for those who have not completed their Plus II but are 18 and above, so that they can pursue a bachelor’s degree.

Better still, you won’t even waste a year if you enrol with the National Open Schoo l in which case, you can transfer your credits for two subjects which you have cleared and appear for the rest in November this year.

So put your heartbreak behind you, learn from the situation and move ahead. There are many more and worthier mountains to conquer.

Vibrant field

Q. I want to pursue a career in printing engineering. What are the future prospects, scope and market for such a course? Will I get to travel abroad if i pursue this degree? Will it be a good choice even though there is a traditional bias for core engineering streams?

— Mithilesh Khanna

A. Printing technology has undergone a sea change in recent years with the introduction of computerised high-precision machinery and digital printing.

The wonderful thing is that much of the latest global technology is now easily available in India thanks to the welcome reduction in import duty.

Modern printing presses now offer state-of-the-art high-speed delivery and international quality. They are now recruiting bright students who have knowledge of technology, software and design concepts to man their operations.

Combining art and technology, courses in printing technology combine many branches of engineering covering electrical, electronics, mechanical, computers and management into one.

Printing is a growth industry thanks to the expanding education, library and advertising sectors. India is perhaps the only country with over 50,000 registered publications (and counting). All this translates into job opportunities for fresh and seasoned printing technologists. Since the volume of printed information doubles every five years, one doesn’t need a crystal ball to see that printing does indeed have a good future.

While degree engineers start their career as graduate engineer trainees and move to Asstt Manager, Dy Manager, Manager and finally General Manager.

As elsewhere, advancement in this industry is based on performance. The more skillful you are as a technician or manager, the more responsibility will you assume through practice and further training.

Perfectly compatible

Q. Could you tell me if economics is compatible with CA? I have got admission in BA (Hon).

— Kabir Bali

A. While a degree in commerce such as BCom is considered more compatible because of the commonality of several subjects in both fields, economics is not exactly ‘incompatible’. In fact, the CA programme also incorporates an understanding of this social science. And for good reason. After all, in an increasingly globalised world order with newer business risks stemming from inflation, currency fluctuations, inflation, interest rates, regulatory risks foreign markets and now the WTO, an understanding of the current economic situation is necessary for planning strategy and operations based on forecasts arrived at by researching market factors such as price, demand and sales, labour and productivity, raw materials, equipment etc.

Moreover, economics impacts every aspect of our lives. If you would like to join the Indian Economic Service or be the next Nouriel Roubini (who predicted the last economic slowdown) or our very own Amartya Sen, pursuing economics could well take you there.

Affiliation issues

Q. I am studying in an engineering college in Haryana which is affiliated to a private university. Will my degree be recognised? I am very worried.

— Veer Handa

A. A private university can award degrees (as specified by UGC under Section 22 of the UGC Act) through its main campus.

However, private universities are not permitted to affiliate an institution/college. Neither can they establish off-campus centre(s) beyond their territorial jurisdiction (of the concerned State).

They can establish off-campus centre(s) within the state only after they have been in existence for five years and only with the prior approval of the UGC. As far as I know, UGC has not approved any off campus centre(s) of any Private University so far.

Please read the UGC notification in this regard: (www.ugc.ac.in/notices/privateuniversitiesseptember09.pdf)

Students are advised to scan the UGC website (www.ugc.ac.in) carefully before taking admission in any of the 44 state private universities listed state-wise on the Commission’s website and report any violation of the above provision to the Secretary, UGC.

Studying in Japan

Q. Can you please give me some details about studying in Japan, the likely costs and career prospects?

— Vinayak Bahaduri

A. Perhaps the best way to know about education in Japan would be to contact, Mombusho Scholars Association of India (MOSAI), an association of Indians who have studied in Japan on a prestigious scholarship. You can contact folks at MOSAI through its website, www.mosai.org.in, which also has a hyperlink to a comprehensive website on studying in Japan, www.studyinjapan.org . You will get answers to many of your questions there.

Despite being a developed country, in the league of the US and UK, Japan is not really a very expensive destination for higher studies. Your total annual expenditure, including tuition and living expenses, should be in range of Rs 5-6 lakh. On an average, with partial scholarship, it may go down to Rs 3-4 lakh. You can get all the relevant information about Japanese government scholarships on www.in.embjapan.go.jp/Education/japanese_government_scholarships.html.

The Japanese Language Professional Test is conducted twice a year.

Although not mandatory, it’s useful for getting scholarships. Several institutes provide tuition-waivers and accommodation facilities for international students. You can work 28 hours a week while pursuing certain academic programmes and full-time during vacation.

Most courses are in Japanese, so do get some grounding in the language before you leave. Quite a few private and government scholarships are available for international students.

The writer is a noted career expert and director, Career Guidance India (CARING). Please send in your queries with your full name, complete address and academic qualifications to: The Editor, Jobs and Careers, The Tribune, Sector 29, Chandigarh-160030, or at careers @tribunemail.com 

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Marine training programme

Ship Crews Marine Institute, a unit of Ship Crews Management Pvt. Ltd. an ISO 9001:2008 certified company, will shortly conduct training course in India and aboard.The institute has its partner institute in Bangkok which is approved from Singapore, Thai Maritime Government and from IMETA (Australian Maritime Board)

After completing the course, candidates will be sent for on-board sea training. The sponsored candidates will be paid stipend from the ship management company during the training period. The stipend for the first month will be $ 50 (Rs 2200), which will be increased to $ 150 (Rs 6700) in the third month. After joining the vessel the stipend module will be in first nine months $250-350 (Rs12000-15000), second nine months $ 400-500 (Rs20000-22000), third nine months $ 650-750 (Rs 30,000-35,000), fourth nine months $ 1000-1200 (Rs 48000-50000).

Courses that will be conducted during training session will include Ship Familiarisation, Seamanship, Anchoring, Ropes, Cargo Work, Draft, General Navigation, Mooring, Global Positioning System (GPS), Bridge Equipment, MRM, Communication, Team Work, International Safety Management (ISM)/ International Ship and Port Facility Security (ISPS), Passage Planning, Port Notification, Sounding, Steering, Personal Survival Technique (PST), Personal Safety & Social Responsibility (PSSR), Elementary First Aid (EFA), Fire Prevention & Fire Fighting (FPFF), Stability, Rules of Road, Chart work, Ship visit.

The institute will conduct three programmes on the basis of the educational qualifications of the candidates

n Pre-Ship Training Programme (Class X pass) requiring 36 months of sea time for becoming eligible for III Officer (3/O) examination.

n Cadet Programme (Plus II with Maths and English) requiring 24 months of sea time for becoming eligible for III Officer (3/O) examination in Australia. The cadet training programme will be with DLP & TARB Book from Australia.

n Trainee Marine Engineering programme (BTech mechanical). This programme requires six to eight months of sea time for becoming eligible for IV Engineer.

After becoming officer / engineer, salary will be $ 1800 to 2200 per month and will go up to $ 9000 to 11,000 per month. The next batch will begin from September 1, 2011

Tie up

The National Stock Exchange (NSE) and Guru Gobind Singh Indraprastha University have signed an agreement to launch a two-year MBA course in financial markets and a three-year BBA course in financial markets for the forthcoming July-August session. The MBA and BBA courses are the first of its kind by NSE to empower students with academic skills on issues related to the financial markets. The courses will also make students more eligible for employment in the financial sector.

Speaking on the occasion, NSE’s Joint MD, Chitra Ramakrishna said, “These courses will help educated youth to get good employment opportunities”.

Dilip K. Bandyopadhyay, Vice-Chancellor of GGSIPU said, “Employability of the students for the professional courses is the benchmark of success of any academic programme. We believe the market-oriented course MBA (Financial Market) in collaboration with the NSE will be a thundering success”

Registrar of GGSIPU B. P. Joshi, said “Stock exchanges are vibrant and directing business today. We need to educate our masses in this area which will provide job opportunities for many in the coming days.”

As part of the curriculum, MBA students will be required to qualify in 15 modules of NSE’s national certification in financial markets (NCFM). The NCFM modules are widely recognised in India as a necessary criterion for employment in the financial and capital markets space.

For the BBA course, they will have to appear and pass in 8 NCFM modules. The marks assigned by NSE on these modules will be incorporated by the GGS Indraprastha University in the final grading of students.

NSE will also train the faculty of all affiliated colleges/institutions of GGSIPU and will provide a panel of industry professionals, who can deliver guest lectures in these colleges.

The students will also be taught investment, trading and portfolio management skills through mock software developed by the exchange. The university and NSE will help students to get effective placements and internships with industry players.

As per info provided by the institutes

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CIVIL Aviation Sector
HIGH-FLYING CAREERS
There is more to the aviation sector than flying planes. Charandeep Singh enlists different job options for those wanting to be a part of this sunrise sector

The aviation sector in India is prominent amongst those industry segments that have experienced a spectacular growth. The open-sky policy of the Indian Government is one of the main initiators that has brought international players into the aviation industry in India. The market has been strongly supported by the government and the private sector. Abundance of skilled manpower along with congenial business environment will position India as one of the most attractive investment destinations years to come. Timothy J Roemer, the former US Ambassador to India had once said that, “United States will work with the Indian Government and the domestic private sector to make the country an aviation hub”. With the exponential growth of the industry, airport retailing has also surged ahead in the recent times. Development of new terminals and airports such as the recently inaugurated T3 in New Delhi has added impetus to this segment.

Various employment options

Director: He is the overall functional head. Ensuring client satisfaction and profitability of the venture is his primary responsibility. All the divisions, including the pilot staff, are managed by him. Usually he is a management graduate, with aeronautical engineering from an Ivy league Institution.

Heads of Sales, Marketing and Finance: They are vertical heads of their respective verticals. They are ably supported by their teams. Sales is responsible even for ticketing at times and enhancing the client numbers, marketing is responsible for ad campaign and corporate branding and finance is responsible mainly for auditing purposes and keeping a strict leash on the expense incurred.

Department of Commercial Catering: This is one department on whose efficiency and presentation the end user selects his travel partner. The personnel are responsible for in house menus, serving them, and even at times if the food is to be outsourced then from where. If the flight is long what all snacks are to be served and how to replenish the stocks in long destination flights. They are usually pass out from top hotel management institutes and for Senior Mangers their salary is upwards of one lacs.

Department of Ticketing and Guest Services: They have a pan-India presence through their sub offices, and now with the advent of e-ticketing they are now even more technology driven. All the services which a guest is entitled to avail is with them. They are just graduates from any stream with requisite experience and their salary depends upon their experience.

Airport Managers: “One of the most crucial job positions in aviation industry is that of Airport Managers”, says Satish Narula DGM with Jet Airways. He is responsible for monitoring the entire activity on the airport. As soon as one enters the airport from ticketing to boarding , inclusive of the guest comfort is his responsibility. Salary depends upon the number of flights he handles in a day. “For example the airport manager of Shimla would be paid less than that of his counterpart in Chandigarh , since the traffic inflow is more in Chandigarh”, remarks Sanjeev HR manager of Kingfisher.

Base Managers: They are next in line to the airport managers and are in charge of the full base. They are from the management side. Assigning duties, rostering, any decision relating to crew cabin and developing synergies at the time of emergencies is part of their job description. They are usually the ones with 7-8 years of experience in the aviation industry only and have done certain courses as stipulated by DGCA for becoming base mangers. Pay package is usually in the range of Rs. 80,000 a month.

In-flight Managers: They are the ones with 5-6 years of experience, specifically equipped with training to fly on domestic to international routes. They also have to undergo some stipulated DGCA approved courses. They should be able to take decision in times of emergency and should be well versed with certain technical aspects also. In-flight managers should also be thorough with the safety procedures and should also know how to take care of guests with medication. Salary is somewhere around Rs.50,000-60,000 per month.

Flight Attendants: The front liners taking care of the guests and doing all the sundry chores during the flight are the in-flight attendants. Usually they are around 18 years of age, with 10+2 as basic qualification and pay package is around Rs. 35,000 per month.

Key Statistics

  • The Indian aviation sector will grow by 18-20 per cent this year, according to aviation industry experts.
  • Industry is currently the 9th largest market in the world.
  • On the basis of strong market fundamentals, it is anticipated that the civil aviation market will register more than 16 per cent Compound Annual Growth Rate (CAGR) during 2010-2013.
  • India is expected to be the fastest growing civil aviation market in the world by 2020 with about 420 million passengers being handled by the Indian airport system, according to the Economic Survey 2010-11.
  • Investment opportunities of US$ 150 billion are being envisaged up to 2020 with US$ 130 billion towards new aircraft and US$ 20 billion towards the development of airport infrastructure, according to the Investment Commission of India.
  • The domestic airlines registered a growth of almost 16 per cent year-on-year (y-o-y), carrying a record 5.2 million passengers in December 2010 as against 4.5 million passengers in December 2009.
  • Delhi's Indira Gandhi International (IGI) Airport has been handling the maximum number of flight movements per day. The airport handled an average of 741 flights each day between April and December 2010.
  • IGI has been rated the 14th best airport in the world in the Airports Council International's airport service quality survey for 2010.
  • Boeing has predicted that the sector would require 1,150 commercial jets worth US$ 135 billion in the next 20 years.

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Harsh reality

Horrible Bosses, the black comedy film that opens in US this weekend, is about three fed-up friends who resolve to murder their bosses. Interestingly, the film’s portrait of volatile relationships with their boss sending people over the edge, is a daily reality for many workers, a new study has shown.

Wayne Hochwarter, a professor at the Florida State University College of Business, has been studying the boss-employee relationship, focusing on factors causing hostility, stress and declining performance.

His latest research shows the problem to be as acute as it’s ever been — and perhaps worse, considering the lack of viable alternatives for millions of unhappy employees.

A study recently conducted by Hochwarter illustrates just how poisoned the supervisor-employee relationship has become.

More than 400 mid-level employees from a variety of industries were surveyed and asked to offer their views on the changing face of work. Their responses revealed some strongly negative opinions:

z 42 per cent of employees reported that their boss was concerned more with saving his or her own job than with developing and assisting employees to be productive.

z 42 per cent said they failed to receive things that were promised more than once over the past year. More than 25 percent said they failed to receive things more than five times in the same time period.

z 40 per cent agreed with the statement that “the only fun thing about work is leaving.”

z 34 per cent reported that their boss is “two-faced,” in that he or she is nice in person but speaks negatively behind the employee’s back.

z 32 per cent indicated that they work for a “Dr. Jekyll and Mr. Hyde.”

z 29 per cent felt that their boss would “throw them under the bus” if it meant saving the boss’s own job.— ANI

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Effective Office Communication
Drive home your point
D.C.Sharma

Though computer and IT have replaced so many office workers making them unemployed, yet the tradition of office letter writing is still in vogue. Letters can do what a telephonic message can't do. Dr Johnson, the father of English Dictionary has rightly said: "In a man's letters his soul lies naked". There were the days when pigeons would carry the letters. Now even the postal conveyance has been replaced by e mails and fax messages. What still remains to be handled well is how to make an office letter effective and impressive.

Pithy pitch

History stands witness how two neighbouring cities in ancient Greece - Sparta and Athens - had been at war for many years. The Athenian rulers wrote a threatening office letter to those in Sparta: "If we reach Sparta, we will destroy you. Therefore, surrender". The Spartans discussed the same in their assembly, and replied back: "If you reach Sparta!" It needs brains to understand the spirit of such a pithy and concise letter for which the Spartans were well known. They would use the minimum words to convey the maximum meaning.

It pays dividends if one commands purposeful communication in business. One who commands his words to serve his thoughts and feelings can write purposeful business letters. Right words at the right place serve the right purpose at the right time. A non-specific letter does not serve the intended purpose.

Margaret Eton, American instructor at business correspondence, cautions never to write ineffective letters. He advised never to pick up the pen till the problem to be solved is properly and purposefully thought of. Frank Gammon, a teacher in creative writing, tells that successful letter writer always knows what is to be left out while writing an office letter. Effective letter writing comes in when there is an effective sifting, pruning and elimination of things not fit for the purposeful subject of the letter.

Avoid ambiguity

An effectively written letter is crystal clear. An ambiguous letter not only spoils a business deal but also the time, money and energy of the letter writer.

The use of ambiguous words only hides the face of true communication. A letter should convey the meaning intended by the communication as clearly and beautifully as the letter head on which it is written. That builds the prestige of a firm on sound footing making it a grand success.

A well-written business letter is persuasive and creates an interest in the heart and mind of the recipient. Once the recipient starts reading it, he gets lost into the details of the letter and is thoroughly convinced. That way the letter writer achieves its purpose.

Mostly business letters are written to the officers whom the letter writer has never met or seen. It is only through the letters that they come into contact with each other and build further relations. The letter not only tells but sells too. It makes a sale when it prompts the recipient to act upon what is said in it.

Last but not the least, is the use of verbs in an office letter. The more the active verbs are used the more impressive is the letter. Often the grammar is sacrificed in an official letter. It should always be remembered that the purpose of a business communication is not only to impress but to strike a business deal. It is only with practice that one becomes proficient in writing business letters.

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Field of opportunities
H.R. Singla

Agriculture is the means of living of almost two thirds of the workforce in the country. India is among the major exporters of a large number of agricultural commodities for the past many years. In spite of rapid industrial growth, almost 20 per cent GDP of the Indian economy still comes through agriculture, and nearly 62 per cent of the Indian population is dependent on agriculture as its main source of income.

The march of technology has brought a revolution in the tools as well as practices being used in farms and fields. Crop diversification, maximising output and effective marketing of farm produce have become specialised fields requiring proper training. The profession now has become very profitable and is, thus, attracting students from all strata of society.

Scope

India is a country with different climatic conditions in different regions, so agricultural crops as well as practices vary in different regions thus expanding the scope for students taking up a scientific study of this subject. India's topographical diversity along with plentiful labour also acts as a natural advantage for growth in the agriculture sector and its related businesses.

A career in agriculture offers a variety of training options to students in terms of assisting farmers and graziers with growing crops and/or feeding and raising livestock. They can learn skills to assist farmers in harvesting activities, maintain livestock feed and water supplies, moving and penning up livestock, and performing routine farm machinery and equipment maintenance. Not only this, students can also enter the field of research or take up a career in education after getting a degree in this field. Besides this, the students can also take up allied agricultural activities like horticulture, dairy farming, poultry farming etc.

The professionals in this field play an important role in maintaining the supply of agricultural produce in the nation. An agriculturist is involved in maintaining the quality of farming and improving the crop yield per hectare and is also responsible for the conservation of soil and for controlling pests by using the most effective and safe methods.

Getting in

Though agriculture can be adopted as a profession without a formal educational background but with the increasing range and scope, it has become very essential that a course is taken up to obtain an all round view of the subject. This field is multi-disciplinary and students have to study a variety of science, technical and business related subjects. To pursue a course in agriculture, a student should have passed Plus II with physics, chemistry and biology as main subjects and mathematics, in case, a student is interested in the field of research.

Admission to most courses is through entrance tests.

Students can choose from a large number of degrees and diplomas that equip them with practical skills and theoretical knowledge of the subject. Students can specialise in various fields like agricultural economics, agricultural chemistry, animal husbandry etc.

Institute watch

  • Punjab Agricultural University, Ludhiana
  • CCS Haryana Agriculture University, Hisar
  • Lovely Professional University

Pay package

The starting salary varies between Rs 3 to 4 lakh per annum.

 

Job Prospects

Green Revolution has lead to various job opportunities in this field. Opportunities are available in the following areas

  • Government agencies
  • Banking
  • Research and Development- Researchers can also explore new areas such as biotechnology, genetic engineering, etc.
  • Horticulture
  • Management
  • Seri-culture
  • Agricultural Research
  • Agricultural Education
  • Agriculture Science
  • Agro Business
  • Agro Industry
  • Agricultural Engineering
  • Agricultural Journalism
  • Services in Agriculture
  • Farming
  • Conservation

(The writer is Director General, Lovely Professional University)

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Happiness @ work
Gems of ancient wisdom

Make a to-do list

Once Hanuman, the first among the astute, located Sita at Asokavana, he realised that a confrontation between Rama and Ravana was on the cards. So in the form of a normal monkey, he went around Lanka and looked at the fortifications, the weapons and the troops.

Then, he decided to check out the strength and the intention of the enemy and strike fear in its heart. He assumed his gigantic form and picked up a fight by uprooting trees in Asokavana. And last, he decided to talk to Ravana and allowed himself to be tied by the Brahmastra and presented before the 10-headed king.

Just as the Mahabharata war was about to begin, Duryodhana told Dronacharya about the warriors on both sides. Then he told Drona about their strengths and weaknesses as well (Gita 1.2 to 1.11).

During the freedom struggle, Mahatma Gandhi realised that freedom from the British was not enough. So he started working for the revival of the rural economy, unity among religions and uplift of the downtrodden.

To counter the notion that there was no need to fight for dharma which was wrongly based on the Advatic thought that the world was illusory, Madhvacharya decided to become an ascetic and learn the true meaning of the scriptures.

To achieve unity and peace in the subcontinent, Gupta Emperor Samudragupta decided to bring the various kingdoms under his strong and single authority. After many conquests and alliances, he performed the ashwamedha yagya which was attended even by envoys of the kings of Afghanistan, Persia, Sri Lanka and south-east Asia.

When Tulsidas decided to iron out the differences between upper and lower castes, devotees of Rama and Krishna, Shiva and Vishnu and followers of Islam and Hinduism, he went on a pilgrimage. At Vrindavan, he saw Rama in Krishna’s idol and declared both are one. Despite being a Brahmin, he mixed freely with low-caste Bhils and wrote the Ramcharitmanas for the masses.

At Rameshwar, when he was denied entry into a Shiva temple for being a Vaishnav, he prayed till the lord appeared before him.

In the tussle between the Mughals and the Rajputs, he made Raja Mansingh withdraw his troops against Rana Pratap. Mughal Emperor Akbar was so impressed by the act that he wanted to meet the saint.

After Ramakrishna Paramhans gave Vivekananda a taste of bliss, he said, “I will give this to you again when you finish mother’s work in the world.” To keep the master’s word, Vivekananda toured many parts of India and the world to establish the greatness of Indian thought.

Isn’t it easy to travel when you know the route and the destination?

Sai R. Vaidyanathan

The writer can be contacted at svaidyanathan@tribunemail.com

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Real Estate Management

Netaji Subhash Institute of Management Sciences (NIMS), New Delhi, has announced the admission to 11-month (placement assured) professional programme in Real Estate Management for the academic year 2011-2012. The programme has been designed keeping the industry requirements in mind and is completely backed by corporate partners.

Eligibility: Graduates in any discipline having 50% aggregate marks or an equivalent GPA from a recognised Indian or foreign university/institution are eligible to apply. Candidates who expect to complete the final part of their degree examinations this year may also apply.

Selection Procedure: Applicants will be selected on the basis of their overall academic profile/personal interview.

Last date of form submission: July 16, 2011

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