JOBS & CAREERS
 


ADvantage
Advertising offers an exciting opportunity to those with the power of persuasion and a creative bent of mind, writes Usha Albuquerque
Newspapers and magazines, radio spots, film and television commercials, computer websites, hoardings; exhibitions, market stalls, sponsorship of events and so on bombard us with thousands of persuasive messages every day. Advertising is used to persuade people to buy a particular product or service, to create a positive image of a company or organisation and to inform people or create awareness on issues of public interest and concern. It is possibly that aspect of mass communication that is at the same time colourful, inventive, eclectic as well as highly competitive. A field that brings together the pen-chewing copywriter, the long haired creative director as well as the corporate marketing management type — advertising is many things to many people.

Career Hotline
Get a grip
Pervin Malhotra

  • Right STATISTICS

  • Amazing world of stem cell research

  • To be or not to be

  • For the love of filmmaking

Careercature
Sandeep Joshi

Great! Only a person with this mood can handle our aggressive campaign
Great! Only a person with this mood can handle our aggressive campaign.

HIRING ON A HIGH
Auto sector in fast lane
Due to its forward and backward links with several key segments of the economy, the auto industry has a strong multiplier effect and is capable of being the driver of economic growth. A study by Naukri.com, on the job scenario of the auto sector shows that the sector has clearly revived from the pangs of the slowdown.

Indian SMEs bullish
Indian entrepreneurs are more bullish on economic growth than their global counterparts and will be on a hiring spree in the next six months, says a survey by workplace solutions provider Regus.

Full-time work grows less attractive for moms
In less than a decade of craze for full-time jobs, suddenly the severe competition among the children seem to have compelled mothers with minor children (ages 17 and under) to prefer working part time rather than full-time to enable them to spend maximum time with their kids. These are the findings of a study carried out by the Assocham on — “Women preference towards work”.

Work, home boundaries blur
A new study has claimed that that for every one hour of non-work activity in the office, there are three hours spent on job-related tasks at home. Study by Jeffery Cole, director at the Center for the Digital Future, conducted the research.

Happiness @ work
Gems of ancient wisdom
Take a second opinion
While taking important decisions, don’t just rely on yourself or on one adviser. Seek opinions of many persons to develop a more correct view. When Arjuna abducted Subhadra, the Yadava princess, the Yadavas, led by Balarama, wanted to kill him. But Krishna said, “No one, save Shiva, can defeat Arjuna. If you don’t want to return dead or defeated, give your blessings to the couple.”

Smart shift
Anil Mathur was CEO of a multi-national company, but his heart was in making and experimenting with dishes from across the world. His boardroom meetings and juggling mathematical figures left him listless by the end of the day as his hands itched to create fascinating flavours. After struggling with himself for a few years he decided to make the career switch and he left his job and joined a five-star hotel after getting a degree in hotel management. While the switch was a smooth and a satisfying one for Mathur as he had enough grit and financial corpus to sail through the initial tough days in the new field. But leaving a known world to venture into the unknown is not always a wise step as a change of careers can drastically alter your life path.

Secure ground
Security concerns have become top priority in the modern day world as all of us need security at every point of life. To fulfil this apex need we require better security management so that threats to one’s security can be dealt with effectively. Security management does not deal only with physical security as cyber security, too, is a major concern for companies that have crucial information embedded in their computers.






 

ADvantage
Advertising offers an exciting opportunity to those with the power of persuasion and a creative bent of mind, writes Usha Albuquerque

“Wherever U go our network follows…

“There are some things money can’t buy – for everything else there’s Master Card!

“Kuch meetha ho jaye!”

“Just do it!

Newspapers and magazines, radio spots, film and television commercials, computer websites, hoardings; exhibitions, market stalls, sponsorship of events and so on bombard us with thousands of persuasive messages every day.

Advertising is used to persuade people to buy a particular product or service, to create a positive image of a company or organisation and to inform people or create awareness on issues of public interest and concern. It is possibly that aspect of mass communication that is at the same time colourful, inventive, eclectic as well as highly competitive. A field that brings together the pen-chewing copywriter, the long haired creative director as well as the corporate marketing management type — advertising is many things to many people.

Advertising messages are handled by advertising agencies that vary in size and scope. All advertising agencies are, however, equipped to plan, create and launch a campaign, and involve the creative interaction of a number of disciplines. While Client Servicing brings in the business, the Creative team designs and prepares the ad, Production executes the ad work and Media Planning places the ad in the relevant media, and so each area involved must work closely together as a team within an advertising agency.

Client Servicing

This is the marketing arm of an agency. Its role is to secure business for the agency. In advertising jargon each client’s contract is called an ‘account’. Once Client Servicing is briefed on a client’s requirements, Account Executives chalk out a strategy based on the brand’s positioning, its USP and its communication objective and coordinate campaign inputs.

Qualification required: Some agencies only take in an MBA, but a PG Degree/Diploma in communication management, or mass communication can also qualify you for this job.

Creative Team

This department is responsible for conceptualising and designing advertisements in the form they appear in print, audio-visuals or display. Once it is briefed on the campaign, the creative team evolves a theme for which the copywriter then provides the appropriate slogans, jingles or scripts, or any other textual matter, while the art department handles the visual aspect including layouts, graphics, symbols, logos, etc.

A copywriter needs to translate an abstract idea to a concrete reality, a thought into words with great economy of the latter. A copywriter’s job involves penning down punch-lines and working with the visualiser to find interesting ideas.

Qualification required: Copy-writers must be at least graduates with a good all round education and a flair for writing. A degree in English or mass communication is a good start.

Art Department

This is responsible for the visual aspects of a campaign. Layouts and graphics for advertisements, displays, story boards, packaging, mastheads, symbols and logo are generated by the art department.

Qualification required: While a high level of originality and creative talent is essential for this job, a BFA or degree in applied art or graphic design with knowledge of computer graphics/multimedia is mandatory. A creative test is also taken for those joining the creative department.

Production

This department is responsible for the final look of the advertisement for release in newspapers, magazines, posters and billboards. The production people ensure that the ad gets printed and therefore need to know all about typography, printing, photography, use of material, etc. The production department is also likely to be involved in the production of the ad film, although most agencies depend on independent producers for TV commercials.

Qualification required: Degree or diploma in printing, web design or DTP publishing, along with some creative abilities.

The Media Department

It is responsible for the positioning of an advertisement in the press, radio or television keeping in view the target or segment at which the communication is directed. They also identify and purchase space in the print media (newspapers, magazines) or outdoors (billboards, kiosks and bus panels) and time (TV & radio, internet).

Qualification required: Media planners must be good with co mputers and number-crunching and have a background in economics, commerce, maths or statistics, with an MBA in marketing or communication management.

Other jobs in advertising include Market Research which means collecting data and information about the consumers, the market, and existing competition, TV & film, producing TV commercials, photography, event management and public relations.

Institutes and training

There are a limited number of institutions which offer training in advertising. Most of these are post-graduate training programmes, although there are some colleges which offer BA in Advertising or Mass Communication where advertising is one subject along with public relations, journalism, and TV & film too.

However more than any academic qualifications, to be successful in advertising you need to have good creative instincts, communication skills, team spirit, self-confidence and the ability to withstand the high stress levels of an extremely competitive and dynamic business environment.

Today India is one of the fastest growing economies with new markets opening up and communication channels becoming more sophisticated, reaching out to many more people, through different media. With the recent spurt in the use of the internet, it is predicted that online ad revenue will soon outpace its predecessors as the next marketing vehicle.

Reaching out to 500 million people in India alone is a challenging task and best suited to those who are creative, and prepared to work long hours and under much pressure and deadlines Whether you are good in writing or creative ideas, have communication or numerical skills, there is an exciting job waiting for you in advertising.

Now isn’t that an Idea, Sirji!

— The writer is a career expert

 

Training Institutes

  • Mudra Institute of Communications, Ahmedabad. (MICA)
  • Indian Institute of Mass Communications (IIMC), JNU campus, New Delhi.
  • Xavier’s Institute of Communication, St. Xavier’s College 5, Mahapalika Marg, Mumbai 400001. (Mah) www.xaviercomm.org
  • Bhavan’s College of Communication and Manage ment, Mumbai.
  • Bhartiya Vidya Bhavan, Kasturba Gandhi Marg, New Delhi.
  • National Institute of Advertising (NIA), Sainik farms, New Delhi
  • Narsee Monjee Institute of Management Studies, Vile Parle (West), Mumbai.

For Applied Art/Graphic Design Courses

  • College of Art, Sector 10-C, Chandigarh
  • College of Art, Tilak Marg, New Deldi
  • National Institute of Design, Ahmedabad
  • Apeejay School of Design, Tuglaqabad, New Delhi

Some advertising agencies have also started their own training institutes. Other than the well established Mudra Institute of Communication, Ahmedabad, new entrants include, RK Swamy/BBDO, Contract, the Lintas College of Communications, and the Clarion College of Communications.

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Career Hotline
Get a grip
Pervin Malhotra

Q. I am in my second semester of MBA and I have lost my enthusiasm and motivation to study. My exams are approaching but I can't wait for the term to get over. The sheer quantum of work is getting on my nerves. No matter what I do (or don't), can't manage my time judiciously. In the process, I'm missing out on the present. I badly need help to snap out of this.

— Mayank

A. Time management is the best thing any B-school could teach a student. Here, as in life, you can't read everything, you can't do everything, you can't learn everything. The trick lies in prioritising the essentials.

Assigning the same priority to each task is to wind up with 40 tasks all tied for first call on your time.

As far as motivation is concerned: now that's a tough and lifelong call. You can generate immediate and short-term motivation by the upcoming challenges themselves, e.g. exams, project submissions, etc. What you have to do is to "visualize" the positive outcomes of such short-term events - a higher grade, self-confidence for the next semester, building towards final placement (of your choice), the joy of overcoming an impending challenge, etc. If you can vividly and strongly visualise such positive outcomes, that will create the necessary episodic motivation - for the end-term exams, etc. So, that's probably the answer for what you need right now.

Enduring, long-term motivation is another thing altogether. You must understand that "motivation" does not exist in vacuum. It arises from strongly delineated long-term vision and goals. Motivation gurus say that it is the result of these and not an independent entity that can be summoned at will. So, the answer to staying motivated at all times lies in visualising your long term dreams (or "mission" in the parlance of business strategy) as clearly and as steadfastly as possible.

Sounds easy, right? Wrong! It's one of the more difficult things in life. But take heart, long-term motivation is a struggle for everyone; that doesn't mean you should abandon it all together; far from it. In fact, you need to work on it continuously.

Meanwhile, get that short-term buzz going!

Right STATISTICS

Q. Since I am very good at maths, people suggest I take statistics in college. What all do I need to study to become a statistician? What does the work involve? I searched for jobs on the Internet and found very little for "statistician".

— Lakshmi Sayal

A. Statistics is a branch of mathematics that deals with the collection, analysis, interpretation, and presentation of masses of numerical data. Statisticians typically study statistics, mathematics, and/or some related field of statistical application. Because of the applied nature of many statistical professions, statisticians often develop skills in a particular field of study (economics, medicine, biology, psychology, agriculture, etc.)

While the extent of study you will require will depend on the type and level of position you seek, most statisticians hold a master's degree. Senior consulting or university faculty appointments usually require a doctorate.

Many people with degrees in statistics don't work with the title "statistician". They are business analysts, professors, economists, mathematicians, statistical software engineers, risk analysts, quality analysts, investigators, environmentalists, pharmaceutical engineers, and researchers who use statistics on a daily basis to perform the functions of their jobs.

Try using key words such as "research" and "analysis" instead. Alternatively, you could also focus your search on the specific industry in which you are interested and see what jobs are listed.

Amazing world of stem cell research

Q. I have done my BDS. But instead of practicing dentistry, I am absolutely fascinated by and keen to pursue a career in tissue engineering and stem cell research.

— Kushal Kathpalia

A. I can understand your excitement. Stem cells have the remarkable potential to develop into any cell type of the body.

It is this unique characteristic that has made it a choice of treatment for some diseases / disorders caused by cell death or malfunction which were earlier labelled as incurable particularly in humans.

Fortunately, knowledge and awareness of stem cell technology and tissue engineering is growing by leaps and bounds and has the potential to change the future of the human race in the years to come. Stem cell technology has begun to play an increasingly significant role in the day-to-day practice of medicine.

Diseases like diabetes mellitus, cirrhosis of the liver, cancer and Parkinson's, Alzheimer's, leukaemia, lymphoma, anaemia, genetic and cardiac disorders as well as spinal cord injuries, are just a few of the many that can be treated through stem cell technology.

Moreover, stem cell banking has taken off in India. Thousands of women have come forward to donate cord blood.

Two courses, both Chennai-based, that could take you closer to your chosen field:

Nichi-In Centre for Regenerative Medicine (NCRM), Chennai an Indo-Japanese venture, is perhaps the first centre for Regenerative Medicine in India offers a PhD in stem cell research from Acharya Nagarjuna University, Guntur (TN). Details: www.ncrm.org. The University of Madras, D/o Zoology, Guindy Campus, offers PG Diploma in Stem Cell Technology and Tissue Engineering (Full-Time).

Eligibility: MSc in life sciences / zoology / biochemistry / biotechnology / microbiology/ MBBS / BDS / BVSc.

The course is offered in collaboration with International Centre for Cardio Thoracic and Vascular Diseases.

A few short-term introductory courses are also offered by institutions such as the Indian Veterinary Research Institute, Izatnagar (UP) etc

Class X boards
To be or not to be

Q. There is a lot of confusion about Class X CBSE students - whether they should or shouldn't take the exam conducted by CBSE. Could you please clarify?

— Ankush Jain

A. From what I gather, only students who leave the CBSE and join Class XI in schools affiliated to other boards need to take the CBSE-conducted exam. The school-conducted exam is adequate for all those who pursue Class XI in CBSE schools - whether or not the school is the same as the one in which the students completed Class X.

But students and parents won't have the luxury of keeping both options i.e. CBSE and non-CBSE schools - open for Class XI and should make a "conscious decision", the board says in a set of responses to frequently asked questions.

"Having given in writing that you are going to leave the CBSE system, you may probably forego your priority in admission in Class XI in the same school," it adds.

For the love of filmmaking

Q. Please tell me about the course and scope of cinematography. Tell me name of some good institutions also.

— Gopika Sharma

A. It's a very important part of filmmaking, because a film is essentially a visual medium.

Regardless of the course you opt for, make sure you learn the 'art' of filmmaking and not the merely the science.

Many people get involved in the technical and monetary aspects and don't concentrate on what is important. Technology keeps changing. Cameras and editing machines change every few years, but the art of editing, lighting and composing is self taught and evolves over a period of time.

It's very important to watch films of all kinds very carefully. Have no biases towards black and white, foreign or regional films. See where they cut shots, how long each scene takes, what dialogues were necessary, how the necessary impact was created. The following are some institutions that offer courses in film direction and cinematography:

  • FTII, Pune & Chennai, (www.ftiindia.org)
  • Satyajit Ray Film & Television Institute, Kolkata
  • Jadavpur University, Kolkata
  • Bihar Institute of Film & Television (BIFT), Patna
  • AKJ Mass Communication Research Centre, Jamia Milia Islamia, New Delhi.
  • NID, Ahmedabad. The Communication Design course in Film & Video Communication offers considerable exposure to the study of film-making. Also a course in New Media Design
  • Whistling Woods, Mumbai
  • AAFT University, Marwah Studios, Noida (www.aaft.com)

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HIRING ON A HIGH
Auto sector in fast lane

Due to its forward and backward links with several key segments of the economy, the auto industry has a strong multiplier effect and is capable of being the driver of economic growth. A study by Naukri.com, on the job scenario of the auto sector shows that the sector has clearly revived from the pangs of the slowdown.

The highest monthly dip for the sector in the past two years was recorded in December 2008, (29 per cent). A low hiring sentiment and a jittery job scenario prevailed for the sector all through the first half of 2009.

Although the job index shows steady recovery after July 2009, strong hiring trends were only seen in February 2010 with 24 per cent growth over the previous month. The hiring momentum has been steady since then with the August 2010 index surpassing the 900 mark for the first time since January 2009. Therefore, Q2 of FY10-11(Jul-Aug-Sep) has seen a buoyant hiring environment for the sector. This may be corollary to the fact that August saw monthly car sales in India zoom to an all time high as reported by SIAM (Society of Indian Automobile Manufacturers).

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Indian SMEs bullish

Indian entrepreneurs are more bullish on economic growth than their global counterparts and will be on a hiring spree in the next six months, says a survey by workplace solutions provider Regus.

According to Regus, which surveyed over 5,000 entrepreneurs across 78 countries, 40 per cent of the surveyed entrepreneurs said they would go on a hiring spree in the next six months, as compared to the 36 per cent overseas.

“Entrepreneurs worldwide are more prepared to take the gamble for growth and hire new staff than larger companies,” the survey noted.

Interestingly, small and medium enterprises (SMEs) are becoming more flexible about their employees’ working location and are willing to employ them even from smaller places in order to secure top talent.

In India, 78 per cent of businesses are flexible about their employees working location, net 37 per cent intend to add staff, and fully 60 per cent of businesses plan to hire mothers returning to the workforce.

While globally, the survey found that SMEs are more likely to be flexible about work location (76 per cent) than overall businesses (66 per cent).

“Rather than cutting human resources, SMEs are choosing to increase the flexibility of location and reduce fixed office space in order to attract and reward top staff who will benefit from working closer to home,” Regus Country Head Madhusudan Thakur said.

Given that in India, SMEs account for 45 per cent of industrial output, employ over 60 million people and are expected to contribute 22 per cent to the growth of the economy by 2012, the hiring plan will have strong implications on the country’s economy.

“India can boast of more positive indicators than some other regions, and micro, small and medium enterprises, accounting for almost 80 per cent of employment and 35 per cent of exports, show strong signs that they do not intend to step out of the limelight once the full momentum of the recovery begins,” Thakur added. — Agencies

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Full-time work grows less attractive for moms
S. C. Dhall

In less than a decade of craze for full-time jobs, suddenly the severe competition among the children seem to have compelled mothers with minor children (ages 17 and under) to prefer working part time rather than full-time to enable them to spend maximum time with their kids.

These are the findings of a study carried out by the Assocham on — “Women preference towards work”. Around 5,000 parents were surveyed in major cities like New Delhi, Mumbai, Chennai, Banglore, Hyderabad, Chandigarh, Pune, Indore, Udaipur, Lucknow, Indore Shimla, Cochin, and Dehradun.

There’s been a similar shift in preferences among at-home mothers with minor children. Just 16 per cent of these mothers feel that the ideal situation would be to work full time outside the home. Nearly 56 per cent of all at-home moms now say that not working at all outside the home is the ideal situation for them.

On the other hand, 72 per cent fathers feel that the ideal situation for mother is a part-time job. It is much less popular among fathers that about 12 per cent men with minor children say that full-time work is their ideal situation, while 56 per cent say they would prefer to work part-time and 32 per cent say they would prefer not working outside the home.

There are also differences in the way working moms and at-home moms assess the job they’re doing as parents. Mothers working full-time give themselves slightly lower ratings as parents on average, than the at-home mothers or mothers with part-time jobs.

Mothers with younger children (ages 0 to 4 years) also are less likely to prefer full-time work today (26 per cent). Around 48 per cent mothers with younger children prefer part-time work, while 36 per cent prefer not working outside the home and 16 per cent prefer full-time work.

At-home mothers (54 per cent) are more likely than employed mothers (20 per cent) to say an at-home mom is the ideal situation for children. The at-home group is narrowly divided over whether part time (41 per cent) or no outside work (44 per cent) is the ideal situation for children. Just one in 10 says a full-time working mother is ideal for the children. A majority of working mothers (52 per cent) say that a mother working part-time is ideal for children.

Three in 10 say a mother who doesn’t work outside the home would be ideal for children and about one in 10 (11 per cent) say that a full-time working mother is ideal for children say the Assocham Secretary General.

Parents have also rated themselves how good a job they are doing as parents, on a scale from 0 to a high of 10. Regardless of their employment status, most mothers tend to give themselves relatively high marks on this scale. However, the women who are hardest on themselves are full-time working moms. Just 10 per cent of mothers working full-time give themselves the highest rating (10) as a parent; another 18 per cent place themselves at the next highest mark (9). At-home moms give themselves more kudos as parents; nearly three in 10 (28 per cent) give themselves the highest mark (10) and another 15 per cent put themselves at nine on this 10-point scale.

Mothers see themselves in a better light, on average, than do fathers. Just 26 per cent of dads give themselves one of the two highest marks; six in 10 put themselves at a seven or eight on this scale and the remaining 13 per cent rate themselves at six or below.

About four in 10 (42 per cent) adults say an at-home mother is the ideal situation for children; a nearly identical proportion (41 per cent) say a mother working part-time is ideal and just 9 per cent say a mother working full-time is ideal for children. Men are more likely than women to consider an at-home mother the ideal situation for children.

The same gender difference is found between moms and dads with children under age 18; fathers of minor age children are more likely than mothers to consider an at-home mom the ideal situation for children. There are no or minimal differences in judgments about the ideal situation for children by education or family income.

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Work, home boundaries blur

A new study has claimed that that for every one hour of non-work activity in the office, there are three hours spent on job-related tasks at home. Study by Jeffery Cole, director at the Center for the Digital Future, conducted the research.

Cole said advances in technology meant that what previously took 40 hours could now be accomplished in just 30. “But nobody is working 30 hours and calling it a week. The line between work and home is completely blurred and it is blurred to the advantage of the employer,” the Sydney Morning Herald quoted Cole as telling in the presentation to the ninemsn digital marketing summit in Sydney.

He said workers using company time for personal matters was a common issue raised by employers.

“We see that for every hour an employee spends at the office doing personal things, they are spending three hours at home doing work related to their job,” he concluded.

— ANI

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Happiness @ work
Gems of ancient wisdom
Take a second opinion

While taking important decisions, don’t just rely on yourself or on one adviser. Seek opinions of many persons to develop a more correct view.

When Arjuna abducted Subhadra, the Yadava princess, the Yadavas, led by Balarama, wanted to kill him. But Krishna said, “No one, save Shiva, can defeat Arjuna. If you don’t want to return dead or defeated, give your blessings to the couple.”

Krishna’s schoolmate Sudama had come visiting and Krishna, in his joy, wanted to give him the world. But Rukmini, Krishna’s wife and Goddess Lakshmi incarnate, prevented her lord from bestowing more than what his dear friend required in his lifetime.

On his return from South Africa in 1915, Gopal Krishna Gokhale told Gandhi, “Travel throughout India for a year and know the voice of the people firsthand. Only afterwards should you express your opinion on political matters.”

Angaraparna, the Gandharva King, said to the Pandavas, “No king can ever aspire to be a world conqueror, his valour and pedigree notwithstanding, without the guidance of a priest. Request sage Dhoumya to be your guide.” Later, on Dhoumya’s advice, Yudhisthira prayed to the Sun-god and got the ‘Akshaypatra’, a plate with never-ending food.

Only after three spies confirm an incident should the king accept it as true, says the Thirukkural.

On the advice of just her hunchback maid Manthara, Queen Kaikeyi sought the banishment of Rama and the crown for her son Bharata. She didn’t even care to find out the views of Bharata on the matter.

After promising to give the midget Vamana three paces of land, King Mahabali rejected the advice of his guru Shukracharya to retract from his promise. After Vamana transformed into Trivikrama, the king of everything was reduced to a pauper.

Duryodhana chose not to hear the wise words of his parents, Prime Minister Vidura, sages Narada, Vyas and Maitreya, grandsire Bhishma, gurus Drona and Kripa and even Krishna. Till death, he went on the advice of Shakuni, Karna and Dushashana.

To gauge depth, both eyes are needed. One eye just won’t do!

Sai R. Vaidyanathan

The writer can be contacted at svaidy anathan@tribunemail.com 

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Smart shift
R.C. Sharma

Anil Mathur was CEO of a multi-national company, but his heart was in making and experimenting with dishes from across the world. His boardroom meetings and juggling mathematical figures left him listless by the end of the day as his hands itched to create fascinating flavours. After struggling with himself for a few years he decided to make the career switch and he left his job and joined a five-star hotel after getting a degree in hotel management.

While the switch was a smooth and a satisfying one for Mathur as he had enough grit and financial corpus to sail through the initial tough days in the new field. But leaving a known world to venture into the unknown is not always a wise step as a change of careers can drastically alter your life path.

Hence, the decision is very risky and a complicated one. So pause and think deeply. Had William Shakespeare been a cricket player instead of the great literary bard he was or that of our own Sachin Tendulkar and Virender Sehwag making a career into Cosmology – would they have ever enjoyed it the same way as that of hitting the ball out of the boundary?

For many such a shift is nothing less than madness and if you want to pull it off with aplomb then you have to find some method in this madness.

Think hard

Before submitting your resignation on the note that you are destined to do something bigger and better in life, think hard. Ask yourself the basic question:

Am I really ready for the change and the other changes that will follow?

Do not consider a career change due to a mere impulse or because of some unfair boss or non-cooperative colleagues. These problems can be solved amicably with some patience and diplomacy.

Even after this, still you feel that leaving your job is the right step, then move ahead. Always remember the path ahead may be bumpy in the beginning and it is only strong determination and patience that will make you sail through to your “treasure island”.

Do vigorous research

Find out about the different types of careers available within the industry which you intend transitioning to. Some of the key questions to which you should seek answers are:

  • What are the industry trends?
  • Do you have the aptitude and skills required for the transition?

Identify the industry leaders, review websites and read trade journals to get a full grip on what is going on in the industry. Try out what you feel will suit your interests and will give you creative contentment in the long run. Concentrate on your interests and be confident about it.

Seek professional guidance

Whether you are laid off and are looking for new avenues or want to switch to a more rewarding career, getting professional guidance at this crucial juncture can make a whole lot of difference to your future. Professional agencies can offer emotional counselling, financial advice and career guidance. They can help in identifying your latent skills and provide resources and guide you towards the right direction and decision.

You can also depend on mentors, peers, friends and family members for advice and encouragement. The wisdom of people who have experience in diverse fields can give you a definitive insight and long-term perspective on the decisions you are planning to make, while friends and family members are there to support you when you get emotionally fatigued.

Prepare a roadmap

If you don’t have a road map for the future while making a decision of such significance and importance, you may very easily get lost, shift aimlessly through a series of empty jobs, or worse, land yourself in a much more unbearable situation than the one that made you decide to make a career switch.

To avoid this be open to part-time, interim, volunteer jobs or consulting projects that can give you exposure to the new industry. This ideally, should not be just any job, but one that is aligned to the roadmap that you have created for yourself. Even if you must take up a job for your survival, focus on developing those skills that will get you closer to your long-term goals or develop those skills by taking up training on your own.

If you are sailing into something creative, try to network with people involved in the prospective field. In such a case, they may help you out with the latest in the field. You can brush up your skills with a beginner’s course and get updated. Various websites and materials may help you out.

If you are fully prepared to take the risks and challenges that will confront you, you may have a new, more rewarding career waiting for you.

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Secure ground
Fazle Ghufran

Security concerns have become top priority in the modern day world as all of us need security at every point of life. To fulfil this apex need we require better security management so that threats to one’s security can be dealt with effectively. Security management does not deal only with physical security as cyber security, too, is a major concern for companies that have crucial information embedded in their computers.

Career options in security management thus, range from information and information systems security to physical and personal security. Security Management is a broad field of management related to asset management, physical security and human resource safety functions. It divides security management careers into the disciplines of information security, information systems security, physical security, personal security, homeland security and critical infrastructure protection.

Corporate security management, industrial security management, personal security management and many more related fields offer a whole range of choices to those wanting to enter this field.

Different courses make interested candidates well acquainted with different situations and various tools that are used to tackle security-related issues. Crisis management, VIP security, security of important areas/places are some of the areas covered in different courses. It is better to choose an institution keeping in mind one’s area of interest to get proper training in the right field. Education in these subjects can be obtained both by regular and distance mode.

Courses

There are different courses in security management

  • Diploma in security management
  • Post graduate diploma in security management
  • Certificate course in security management

The duration of these courses vary from three months to one year. The above mentioned courses deal with several aspects like introduction to security, physical security automation, different laws related to private security, intelligence security, industrial security, aviation security, VIP protection and retail security. “In one-year residential programme one will be taught subjects — in depth training in specialisation of khudra security, industrial security, aviation security, corporate security etc”, says R.S. Mehra , Director of International College for Security Studies (ICSS).

Qualification

Students with Plus II qualification can seek admission in different diploma courses, while for PG courses graduates in the 20 to 27 year age group can apply. Students with NCC B and C certificates are given preference.

Salary

The starting salary depends on whether the candidate has a degree, diploma or PG diploma course in the field and on the experience as well. The minimum starting salary is between Rs 15,000 and 25,000 per month.

 

Institute watch

  • Indira Gandhi Open University. www.ignou.ac.in
  • International college for security studies. www.icssindia.org
  • Institute of Design Management and Fire safety, Mohali, Punjab. www.Idmfs.co.in
  • International institute of Security and Safety Man agement, Pune, Maharashtra. www.iism.com

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Fortnightly Quiz-375

1. Name Myanmar’s iconic opposition leader who was released from house arrest by the military junta after 15 years recently.

2. In which Indian city is Taj Falaknuma Palace, a 117-year-old palace of Nizams that has been converted into a seven-star hotel, situated?

3. Who recently became the Formula One’s (F1) youngest champion?

4. Who is the only batsman to have scored two consecutive Test centuries, batting at number eight position?

5. Name the four batsmen to have scored triple century twice in Test cricket.

6. Who has won India’s first-ever medal in gymnastics in Asian Games?

7. With which sports discipline is Virdhawal Vikram Khade associated?

8. Who won gold for India in the men’s double-trap shooting event at the Guangzhou Asiad?

9. In which discipline has Bajrang Lal Thakur won gold for India at the 2010 Asiad?

10. Who has won the billiards (singles) gold at the Guangzhou Asiad?

— Tarun Sharma
Symbol of opulence

Winners of quiz 374: The first prize by draw of lots goes to Punisha, class IX-A, Holy Angels School, Rajpura, Pin Code – 140401

Second: Manav Khanna, class X-C, SH GRSD Senior Secondary School, Sargodha, Ambala City, Pin Code – 134003

Third: Sahibnoor, class IV-D, St Anne’s Convent School, Sector 32-C, Chandigarh , Pin Code – 160030

Answers to quiz 374: Dwight David Eisenhower; Nikki Haley and Bobby Jindal; Dilma Rousseff; Hu Jintao; Bugatti Veyron; Sri Guru Ram Dass International Airport; Oil and Natural Gas Corporation; Guangzhou city; Hyderabad; Angelo Mathews and Lasith Malinga

Cash awards of Rs 400, 300 and 200 are given to the first, second and third prize winners, respectively. These are sent directly at the school address.

Note: Kindly mention the pincode of your place to facilitate the delivery of the prize money.

Answers can also be sent

at quiz@tribunemail.com

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