Titan Eye+ introduces ‘The Eye Test Menu’ on ‘World Sight Day’ to make roads safe

As part of its theme to make Indian roads safer, Titan Eye+, an eye care brand, has launched a drive to address a critical issue that endangers lives on the road—compromised vision among professional drivers.

This ‘World Sight Day,’ Titan Eye+ acknowledges the often-overlooked eye health of those who spend most of their time on the road. As one of the many initiatives, they have introduced “Eye Test Menu,” a solution aimed at reaching truck drivers who are always on the move and often overlook the importance of eye care in their demanding schedules.

Since drivers may not be always keen to come for eye care, Titan Eye+ decided to change that by bringing eye care to them.

As part of the initiative, the brand set up eye test camps at strategic locations such as dhabas where truck drivers take their pit stops. It introduced an ‘Eye Test Menu’. These menus, displayed on the walls, mimicked the format of an eye test. To place an order, drivers interacted with the ‘Eye Test Menu,’ which immediately highlighted their vision problems.

Commenting on the initiative, Maneesh Krishnamurthy, Marketing Head, Eyecare Division, Titan Company, said, “Every year, World Sight Day is an opportunity for Titan Eye+ to draw attention to eye care. This year, we have taken the theme ‘Make Indian Roads Safe’.”