Agri content creators attend summit to discuss issues facing farmers

Lovely Professional University hosted 'Agrifluence', India’s first agricultural influencer’s summit on the challenges being faced by farmers.

Top agriculture content creators, such as Lakshay Dabas, Davendra Patel, Rajender Reddy, Pargat Singh, Ram Parmar, Sangram Nayak, Alen Joseph and Sunidhi Singh participated and visited the field and laboratory within the agricultural school and shared valuable insights and knowledge derived from diverse research endeavours.

During panel discussions, emphasis was placed on the significance of students venturing into agribusiness, particularly through hands-on farming experiences. The discussion underscored the importance of direct marketing to enhance profit margins for farmers, highlighting the role of processors in the agricultural value chain.

Attendees were encouraged to adapt to evolving market demands and leverage innovative marketing strategies, especially lessons learnt from the challenges posed by the Covid-19 pandemic. The imperative of understanding market dynamics, soil requirements, and conducting experiments tailored to specific environmental conditions was emphasised.

Furthermore, the necessity of seeking expert advice before disseminating agricultural content on social media platforms was stressed, emphasising the complex and context-specific nature of agricultural challenges.

Chancellor Ashok Kumar Mittal described the summit as a transformative experience for students, offering invaluable insights into the future of agriculture and serving as a wellspring of inspiration for aspiring agriculturists.