J&K hard sells film policy at IFFI Goa
In a bid to promote and propagate the Jammu and Kashmir Film Policy-2024, the J&K pavilion has been set up at the Film Bazaar of the 55th International Film Festival of India (IFFI) in Goa.
Director Information, J&K, Jatin Kishore, while explaining the broad contours of the policy, highlighted the measures which have been taken to position J&K as a premier destination for film production. “The policy aims to boost both the domestic and international film production in Jammu and Kashmir. It includes plans for high-impact financial incentives to enhance the attractiveness of filming in J&K,” maintained Kishore while speaking at a special session organised on the sidelines of the International Film Festival of India.
During his presentation, it was emphasised that J&K offers unparalleled natural and cultural diversity for filmmakers, ranging from scenic valleys and lakes to historic sites and modern urban landscapes. To facilitate film production, J&K government has developed a single-window clearance system to streamline the process of obtaining shooting permissions, ensuring approvals are granted in a time-bound manner.
One of the major incentives under the policy is financial support for film projects. The filmmakers can avail a 10 per cent subsidy on the cost of production and additional 25 per cent subsidy for movies that win national or international awards.
The policy also focuses on infrastructure development, including film studios, production facilities and hosting promotional events such as film conclaves. These efforts aim to revitalise J&K’s economy by boosting employment, increasing tourism and promoting J&K as a global hub for film tourism.
