Graphisads launches ‘G Force’ in collaboration with IIM-Lucknow to empower media, mar-tech entrepreneurs

Chandigarh, July 16

Graphisads Limited, an advertising company, has entered into a partnership with Indian Institute of Management (IIM), Lucknow, to unveil ‘G Force,’ an innovative accelerator program.

This initiative aimed to cultivate and empower aspiring entrepreneurs within the media sector through a dynamic collaboration of industry experts and academic leadership.

The Memorandum of Understanding signed on Tuesday marked a significant milestone in the industry, bridging the gap between advertising and academics to foster innovation and entrepreneurship.

Commenting on the partnership, Mukesh Gupta, CMD of Graphisads, said, “This collaboration marks an exclusive effort in India, uniting an ad agency with esteemed academic institution to propel media startups forward.

“With our robust media presence, client relationships, and extensive network, we are poised to create numerous success stories by investing more than Rs 100 crore along with other institutions in the next three years.”

Arunodaya Bajpai, COO of IIM Lucknow Enterprise Incubation Centre, added, “We are happy to collaborate with Graphisads’ G-Force and welcome startups in the dynamic media and entertainment sector. With the industry rapidly approaching Rs 1 lakh crore, coupled with ongoing disruptions, holds immense growth potential. Our focus spans across key sub-sectors including gamification, event automation, influencer marketing, edtech, DOOH platforms, programmatic media opportunities, and mar-tech. Through personalised guidance, we aim to equip startups for market readiness.”