5 Must-Have Features in a Professional Digital Business Card

The popularity of digital business cards has exploded over the past few years, and rightly so. Digital business cards can strengthen your networking efforts, resulting in higher awareness, lead generation, and conversions.

But how do you know if your digital business card is really effective?

While every digital business card offers unique capabilities, there are certain features every digital business card platform should have.

Here are five must-have features of a professional digital business card platform.

Support for multimedia elements

A digital business card should support various types of multimedia. The most striking difference between a digital and physical business card is the lack of support for multimedia.

Traditional business cards are all text. You can’t put visual elements on them, which limits engagement.

Hence, make sure that your digital business card platform allows you to include a wide range of multimedia on your digital business card.

Adding visual elements such as images and videos makes your digital business card more appealing. You can use photos and videos to showcase your products, services, and even your personal images and behind-the-scene visuals.

Seamless creation, saving, and sharing

Next, a digital business card platform should allow you to seamlessly create, save, and share digital business cards.

Let’s talk about the creation part first. Find a digital business card solution that allows you to create digital business cards in a few minutes. The creation process should be seamless, with a negligible learning curve.

Next, you and your team should have no trouble saving the digital business card on your device and sharing it with others.

Ensure you can save the digital business cards on your homepage as shortcuts or in your Apple Wallet for seamless accessibility.

Additionally, the digital business card platform should support sharing through QR codes and NFC tags so you can effortlessly get into your prospects’ phonebooks.

Templates and customization options

The look and feel of a digital business card play a massive role in its engagement and conversion rates.

Imagine two digital business cards – A and B.

Card A is a simple, black-and-white digital business card with text information.

Card B is visually appealing with visual elements, branding, colors, and varying font styles.

Which one would be more engaging? Card B, right?

Therefore, your digital business card platform should have customization options.

It should offer multiple templates to help you design a digital business card seamlessly. Additionally, you should be able to customize the template by adding your brand’s logo and changing the font style.

More importantly, all of this should be easy to do. Look for DIY, self-service digital business card platforms that allow you to design and customize a digital business card by yourself without depending on the design team.

Here is a list of the best digital business cards for 2024 with which we agree and are best suited for DIY.

Bulk creation and editing

Creating a digital business card takes a few minutes, which is nothing if you want to create one or two. But what if you need to make hundreds or thousands of digital business cards?

Creating all the digital business cards individually and manually will consume a lot of time and labor.

Here’s where bulk creation can help.

The bulk creation feature allows you to create multiple digital cards in one go by uploading an Excel sheet. All you need to do is enter the data of all the digital business cards in an Excel sheet and upload it to the bulk creation module.

Now, you must be wondering what data to enter in the Excel sheet and in what format!

Most digital business card platforms provide a dummy Excel sheet with all the desired columns and rows. You just need to delete the dummy data and fill in your information.

Simple, right?

So, make sure that your digital business card platform offers a robust and easy-to-use bulk creation module.

Creating digital business cards in bulk isn’t enough. You also need to make sure you can edit those cards in bulk.

Branding and white labeling options

The next important feature to look for in a digital business card is branding and white labeling. You should be able to add your brand’s logo and other branding elements to the digital business card.

Additionally, the platform should support domain white labeling.

White labeling is a feature that allows you to use your brand’s URL instead of the vendor’s URL. This ensures brand consistency throughout the networking process and helps you build more trust.

However, setting up white labeling requires technical help. You’ll have to ask your tech team to update the website’s DNS records to enable white labeling.

That’s why you need to choose a digital business card platform that offers top-notch customer support. If you get stuck somewhere, the support team should come to your rescue promptly.

Bonus: Analytics and retargeting

Analytics enable you to evaluate your networking campaigns.

Let's say you have a business card with a QR code printed on it, which takes people to your digital business card.

It's important for you to know how many people have visited your digital business card profile. That's why analytics becomes an important feature to have.

However, not all providers offer the same quality and depth of data.

Ensure that your digital business card platform provides the following information:

• Total and unique visits on your digital business cards
• The location of visitors
• Device and browser information

These insights can help you accurately measure the performance of your networking campaigns.

Now, what if people come to your digital business card but exit without taking any action? That’s why retargeting is such an important feature to have in a digital business card platform.

The retargeting feature allows you to add a Google tag to the HTML code of your digital business card. This way, you can show retargeting ads to someone who visits your digital business card page but doesn’t take any action.

Other important features to consider

Apart from the features mentioned above, here are some good-to-have features in a digital business card that can enhance your networking experience.

• Update and manage your contact information: You should be able to easily manage and update your contact information, including name, job title, company name, phone number, email address, website URL, and social media links. This maintains accuracy and ensures your connections get up-to-date information.
• Customizable CTA buttons: It’s important that the digital business card platform allows you to incorporate customizable call-to-action (CTA) buttons that enable users to take instant action. It helps in increasing engagement and conversion rates.
• Lead capture forms: Having lead capture forms on digital business card platforms enables you to collect prospect information. You can later nurture those leads and convert them into a paying customer.

Final thoughts

Digital business cards can take your networking game to the next level. The right digital business card can help you land prospects, engage them, and convert them into a paying client or customer.

The features discussed above are a must-have in every digital business card platform. These features make your digital business card highly functional and engaging, resulting in better networking outcomes.

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