Helping hand

Actress Kritika Kamra is helping revive local arts and local artisans from Madhya Pradesh. She said that she had immense respect for the artisans who have kept Chanderi craft alive. Kritika shared, “Chanderi has always been known for its exquisite handloom art, and growing up in this town, I have immense respect for the artisans who keep this craft alive.”

Together with her mother, Kritika has started a fashion initiative that empowers local artisans from her hometown of Chanderi.

She said, “Starting this initiative with my mother was a way to honour that tradition while also giving back to our community.” Kritika was visiting Chanderi where she realised the hard work of these artisans and wanted to do something to extend support to them. “We wanted to create a platform where these talented artisans could showcase their work to the world,” she said.