India International Trade Fair 2024: State pavilions bring stories of art, culture and enterprise to life
The India International Trade Fair (IITF) 2024 opens its doors to the general public today, showcasing the diversity of India through vibrant state pavilions.
Among the standout attractions are Punjab’s homage to its rich cultural heritage, Haryana’s innovative art and sporting glory and Himachal Pradesh’s handmade products crafted by self-help groups (SHGs). However, the Delhi pavilion, once a star of the fair, has left many visitors disappointed with its lacklustre presence.
At the Punjab pavilion, a striking metal statue of a Baaz (northern goshawk) greets visitors. Recognised as Punjab's state bird, the Baaz holds deep spiritual significance in Sikh tradition, symbolising courage and resilience. The pavilion also features statues of cyclists and live Bhangra performances, creating an immersive experience for attendees.
In the heart of the pavilion, the "Artisan of the Day" initiative brings local craftsmanship into focus. Malkit Kaur, who specialises in Phulkari embroidery, is showcasing her intricate creations. "I started Patiala Handicrafts in 2019 after receiving training. Today, I train 30-35 women at a time in embroidery and stitching, empowering them to become financially independent," said Kaur. She explained how her work requires patience and precision, with many pieces taking up to three months to complete.
Kaur credits her mentor, Rekha, for helping her restart her embroidery journey after a hiatus. "I had taken a break due to household responsibilities, but Rekha ma’am encouraged me to return to my craft. Now, I showcase my work at exhibitions and accept online orders," she said.
Haryana’s pavilion presents a juxtaposition of tradition and modernity. At the centre stands Udit Narayan, a Faridabad-based artist, displaying his unique wire artwork. "In 2014, I saw burning wires polluting the environment, and that’s when I realised I could repurpose these into art," Narayan explained. Using charging cables and colourful binding tape, he creates intricate designs that have earned recognition from Prime Minister Narendra Modi and Haryana Chief Minister Nayab Singh Saini.
Narayan’s pieces, including a portrait of CM Saini, are a testament to his creativity. He also teaches wire art to underprivileged children at a gurukul. "Art should not only inspire but also empower," he said, reflecting on his efforts to pass on his skills to the next generation.
The pavilion also highlights Haryana’s sporting achievements, with praise for athletes like Neeraj Chopra and Sumit Antil. A replica of a traditional village scene and displays of Harappan seals recovered from the region further celebrate Haryana’s rich heritage.
Renuka, another stall owner, offers homemade pickles. "These are made with love and care, just like how we prepare these at home for our families," she said, inviting visitors to taste her creations.
The Himachal Pradesh pavilion charms visitors with its range of handmade products, from handlooms to artisanal food items. Ishwara Devi, a senior member of an SHG from Upper Shimla, sells jams, oils and ghee. "Despite my age, I feel proud to contribute to our community. Our group of elderly women works together to create these products, and this initiative has given us independence and happiness," said Devi, who represents two SHGs, including one named after her daughter-in-law.
Her products, made from the state's bountiful fruits like apples, plums and apricots, have been a hit at the fair. "The government’s support for such initiatives has been incredible, and it keeps us motivated to keep going," she added.
While other state pavilions have dazzled visitors, the Delhi pavilion has drawn criticism. Unlike last year’s vibrant display featuring a replica of Akshardham and Connaught Place’s iconic streets, this year’s pavilion lacks a distinct identity. "It feels more like an extension of Rajasthan than a celebration of Delhi," one disappointed visitor remarked.
As the trade fair unfolds, pavilions of Punjab, Haryana, and Himachal Pradesh stand out for their authentic and engaging showcases. From the courage embodied by Punjab’s Baaz to Haryana’s innovative art and Himachal’s empowering SHGs, the IITF 2024 is a testament to India’s rich tapestry of talent and tradition.
