Punjabi singer Shubh roped in as global climate brand ambassador for UN

Renowned Punjabi musician Shubh has been named as the Global Ambassador for the United Nations Framework Convention on Climate Change (UNFCCC) Digital Climate Library.

The announcement was made by the UNFCCC at the UN climate conference in Baku, Azerbaijan, a press release said.

As the Global Ambassador, the Canada-based rapper and singer-songwriter will engage audiences to raise awareness about climate change and promote sustainable solutions.

Through his appointment, the 28-year-old artist will empower young people to become agents of change and address the issue of climate change.

“Through this role, I hope to use my platform to bring attention to the issue, share knowledge, and be part of a movement that pushes for a better future, not just for all of us, but for future generations as well.

“I hope our combined efforts create a positive impact in addressing global warming and fostering sustainable living for all species on our planet,” Shubh said.

The artist rose to fame in 2021 with his single ‘We Rollin’ and has built a discography that include hits like ‘Cheques’, ‘Baller’, ‘No Love’, ‘Be Mine’ and ‘One Love’.

Jingwen Yang, Information Management Officer at the UNFCCC, said Shubh exemplifies the power of art to raise awareness about the importance of preserving endangered archival collections documenting the history and legacy of the climate change process.

“His commitment aligns seamlessly with the mission of the Digital Climate Library, ensuring this invaluable knowledge remains available to inspire and guide global action. We are honoured to have him join us in this vital initiative and look forward to the transformative impact his involvement will bring,” he added.

Globally, celebrities such as Leonardo DiCaprio, David Beckham, Coldplay, BTS, Billie Elish, Don Cheadle, Shailene Woodley, Prince Harry and Meghan Markle work with the UNFCCC on climate change initiatives.