Campaign launched in Malerkotla to reconnect people with nature

Office-bearers and activists from social and religious organisations have launched a campaign aimed at leveraging the religious significance of Tulsi worship to reconnect people with nature. Their initiative stems from growing concerns over environmental degradation, wildlife conservation, climate change, nature deficits, sedentary lifestyles, obesity and mental health issues.

Tulsi Vivah, the ritual that celebrates the wedding of the Tulsi plant (also known as Vrinda) to Lord Vishnu or Krishna, has been chosen as a tool to raise awareness about the importance of planting trees and medicinal plants at home. The aim is to promote environmental sustainability while reinforcing the cultural and spiritual significance of Tulsi.

Deepak Sharma, the convener of the ceremony, said the Shree Ram Mandir Committee, Rotary Club, and Trimurti Kala Manch had organised a religious procession for Tulsi Vivah, focusing on the plant’s religious, cultural and environmental importance. He said the Tulsi plant has long been considered sacred in Hinduism, symbolising the deity Vrinda and is seen as a connection to nature’s creative and healing powers.

“Tulsi in homes serves both religious and spiritual purposes, fostering a deep connection with nature. This connection is healing and life-affirming,” said Sharma. He emphasised the potential health, emotional, social and cognitive benefits of Tulsi are gaining recognition among urban social activists and environmentalists, especially as modern lifestyles often lead to a disconnection from nature. Several social organisations have also been distributing Tulsi saplings to encourage this practice.

Sharma said this year’s Tulsi Vivah celebrations saw participation not only from Hindu families but also from leaders of other communities, including Sikhs and Muslims, highlighting the growing inclusivity of the event.

Pardeep Sethi, another social activist, said the Tulsi wedding marks the end of the monsoons and the beginning of the wedding season in Hindu culture. According to Sethi, the “Madhav Mangalam” mantra, chanted during the ceremony, suggests praying to the Tulsi plant may help alleviate the negative effects (doshas) that may affect newlyweds and their families.

Scientific studies support the health benefits of the Tulsi plant, showing it is rich in antioxidants and has anti-inflammatory properties. It has been found to be effective in treating colds, coughs, respiratory infections and other ailments. Additionally, it boosts immunity, aids digestion and reduces stress levels.

Through this campaign, organisers hope to inspire more people to integrate Tulsi into their daily lives, benefiting both their spiritual wellbeing and the environment.