Realty developers go digital to woo customers

Vijay C Roy

Tribune News Service

Chandigarh, August 13

From online customer interaction to virtual site visit, the realty developers in the region are leaving no stone unturned to attract buyers and mitigate the impact of the Covid. The real estate players have started adopting digital technologies to target potential outstation and NRI customers.

“We are organising virtual tours to ease home viewing experience for our customers. In the coming months, more such innovative tools will be used. Homebuyers in tier 2/3 cities are very enthused with this new normal,” said Mohit Goel, CEO, Omaxe Ltd.

The company has also started online bookings wherein homebuyers can select the property, make payment and submit documents.

According to buyers, virtual tours bring the ease of visiting projects within the comfort of your home by scrolling through screens via latest technology integration.

“Due to travel restrictions, many of the potential customers are unable to make a site visit. So we are facilitating virtual tours through WhatsApp and other platforms besides live interaction so that they can see the actual construction site. In addition to this, we also send video bytes to customers to keep them updated about the project,” said Iqbal Singh, marketing head, The Mentor Group.

According to housing portals, online search for property has increased significantly amid the pandemic.

“To assist buyers, we offer several technology-focused products such as online booking, real-time video connect, virtual tours, webinars to help our users, developers and brokers connect with customers,” said Mani Rangarajan (Group COO – Housing.com, Makaan.com & PropTiger.com)

There have also been instances where the developers have seen a surge in demand without going digital. “As compared to February, the physical site visits to our projects have increased by 30% in July and sales have gone up by 10%,” said Prateek Mittal, Executive Director, Sushma Group.

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