Government considering proposal for ‘Made in India’ branding
The Union Government is discussing a proposal to formulate a scheme for ‘Made in India’ label with a view to promote brand India in the global markets, an official said. The official said that a high-level committee was examining the details of the scheme.
The objective is to create a strong brand identity for India, similar to how ‘made in Japan’ or ‘made in Switzerland’ evokes about specific images and qualities.
“This is what we want for India also,” the official said, adding, for instance, “when we think of Switzerland, we often think of their watches, chocolates, and banking systems. We are having discussions on how to do that. Do we make this scheme for specific sectors such as textiles where we considerable strength. So we are looking into such things”.
According to experts, quality consciousness is key to promoting brand India.
The government at present has India Brand Equity Foundation (IBEF) to promote and create international awareness about the ‘made in India’ label in overseas markets and to facilitate dissemination of knowledge of Indian products and services. It is a trust established by the Department of Commerce.
