Video Content will Stay Above All Content Types, Says Ahmed Khan
TikTok, the video sharing site, created history in 2021 by becoming the most visited website. Before TikTok, Google has remained the most visited website since the creation of internet.
It is equally sensational and thought-provoking for content creators. We also saw some unexpected developments in other social media networks. Instagram introduced Reels, while Snack, a new video making website surfaced.
The current numbers are quite fascinating. In 2017, 63% companies were using video to market their business. By 2019 alone, 87% companies were already using video marketing technique. Now, not only the businesses are using video marketing technique, but they are also making the most of video platforms, like TikTok.
Why is video content emerging as the new king of internet? Ahmed Khan, the renowned social media marketer answers this in-depth, and also shares some secrets for video content creators.
Video Content Communicates at Another Level
Video content engages the users of all types of devices at a different level. The emotion in expressions can be communicated better at the receiver’s end through video than text or audio content. Video content allows better interpretation of what is being said. Video enhances the flavor of words and creates a stronger impact on the viewer.
“Say, you want more subscribers on your website. The visitors of your website may skip the text recommending to subscribe, but the chances of watching video recommendation for subscription are higher, because video is easier to watch and is more interactive. Since the impact of video is bigger, chances are that the viewer will click Subscribe button right when you say it in the video”, Ahmed Khan says.
Video Content is Close to Interpersonal or 1-1 Communication
Ahmed Khan believes that one of the key reasons people became more hooked to video content is that they missed interpersonal communication during COVID. “Video made it easier to interact and talk with people on other side of the screen without putting on a mask”, he laughed.
Video communication is almost similar to interpersonal or 1-1 communication. The only difference is that the sender and receiver of the message are sitting in different locations. Even the feedback and response time is almost equal to interpersonal communication, and it will get better in near future with 5G technology.
Video Content Has More Scope for Creativity
You can be as entertaining as you want, and as emotional as your intense script is while making a video. Sometimes, you do not even need to say a word. Your expressions and body movements do the trick. The sister-brother duo Kili-Paul and Neema-Paul started dancing on songs, and became popular with their on-point expressions and moves. “We have countless such examples. Sometimes people say that XYZ person has just gotten good luck. It is not the good luck, but consistency in producing content as per their chosen niche. It is the hard work that pays”, says Ahmed Khan.
Tips for Video Content Creation in 2022
Ahmed Khan also shared some insightful tips for video content creation in 2022.
· Focus on creating short and meaningful videos.
· Pick a niche and stick to it. If your content is too diverse, your audience may become confused.
· Keep an eye on what interests your audience.
· Be more entertaining. Life is already very stressful.
Ahmed Khan is a young social media marketer, who has built his own tribe in social media marketing at a very young age. He is also very social, and loves playing football on the weekends. For Ahmed, there is no stopping when it comes to work. He is always ready to grab a project or score a goal.
