Patanjali launches noodles, plans six manufacturing units
New Delhi, November 16
Patanjali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, today launched ‘healthy’ instant noodles that will take on Nestle’s Maggi which has returned to the Indian market after a 5-month ban.
In order to meet the product demand, Patanjali will set up five manufacturing plants in Delhi NCR, Madhya Pradesh, Maharashtra, Karnataka and Uttar Pradesh within a year. These plants will also make other Patanjali products.
“By the end of December, our noodles will hit one million stores. We are ramping our production capacity,” Ramdev told reporters here but did not specify investment details for setting up new plants.
Patanjali has priced its ‘Atta Noodles’ of 70 gram pack at Rs 15, claiming it to be cheaper from competitors.
“It is Rs 10 cheaper from our rivals noodles, which are selling atta noodles at Rs 25,” he said, adding that its noodles are based on rice bran oil and not palm oil which other manufacturers use.
Its products are available at modern trade shops, including Reliance Fresh, Big Bazaar, D Mart and Patanjali’s own retail network.
Ramdev said Patanjali will enter new product categories such as childcare, skincare and health supplement by the end of this year.
The company will also foray into textiles sector and make clothes such as yoga attire.
The company had sales turnover of Rs 2,007 crore in 2014-15 and expects to reach Rs 5,000 crore this year. — PTI
