IIM-Amritsar holds conclave on changing dynamics in finance and marketing
The Indian Institute of Management-Amritsar successfully concluded the 8th edition of ‘Paripekshya’, the finance and marketing conclave at Hotel Radisson Blu and live-streamed on IIM Amritsar’s YouTube channel.
The conclave fostered deeper insights, helping participants understand the evolving dynamics within finance and marketing, and the need for continuous innovation in managerial approaches.
The event was inaugurated with a lamp-lighting ceremony by the Dean of Administration, Surendra Rao Komera, the faculty of IIM Amritsar, Dr Riya Singla and Dr Jagriti Srivastava, the keynote speaker for the finance panel, Pankaj Garg, and members of the panel.
The theme of the session on finance was ‘Navigating Global Macroeconomic Trends: Unveiling their Impact on Financial Markets’.
It was introduced with a presentation by the students of IIM Amritsar, Vanshita Suriya and Ishan Khurana. They shed light on the current economic trends like inflation and interest rates, and the factors affecting them. Global issues like Covid-19 and recent Ukraine-Hamas war were discussed and their impact on the global financial markets, especially India, creating awareness on the volatility of the markets.
Keynote speaker Pankaj Garg, CFO at Sleepwell, enlightened on investing strategies that are profitable but also challenging to tap into. He talked about the efficient use of skill and creativity to get better results and profits which may not be easily identifiable in the first go.
The moderator of the session, Naina Mehta, senior director, financial planning at PepsiCo, kick-started the panel discussion with the question, “How does the volatility of interest rates implicate the global liquidity?” She spoke about how a slight change can cause a tremendous effect in the financial markets.
Durgadas Shenoy, Director of Financial Planning and Analysis at Amadeus, discussed progression from data centres to cloud storage, noting that trust issues remain when it comes to handling private financial data. He also quoted, “Gen AI cannot replace the job of a fund manager, but a fund manager can take the help of Al to enhance results.”
Deepali Naair, Group CMO at CK Birla Group, highlighted the journey of changing times, from short-hand to ChatGPT and from fax machines to WhatsApp, illustrating how business models are undergoing similar transformations.
Rajesh Srivastava, Head, Marketing Communication at Nissan, emphasised that competition is intensifying as customer needs evolve, advising businesses to remain relevant to consumers.
Soumen Das, Head of Marketing at Cipla, gave example of the medical market that has changed dramatically because of the continuous digital inputs and insights that are received.
Shilpi Kapoor, CMO at Airtel Payments Bank, exemplified the Airtel frauds feature as an initiative to making customer ease their foremost priority. She also talked about the real-time integration of digital into physical world.
The conclave concluded with an enriching question and answer session, showcasing the eager participation of the students of IIM Amritsar.
