A look at Hindi film actresses who started their own social initiatives

In Bollywood, many actresses have taken steps to create social change. These stars have used their fame and influence to launch initiatives that address various pressing social issues, ranging from mental health awareness to environmental conservation. Here’s a closer look at six actresses who are spearheading impactful social initiatives...

Mental health first

Deepika Padukone

Deepika Padukone has been an advocate for mental health ever since she shared her personal battle with anxiety and depression. In 2015, she founded the LiveLoveLaugh Foundation to spread awareness and provide support to individuals suffering from mental health issues. Deepika’s initiative goes beyond creating a dialogue. It offers real support through various programmes for patients and their caregivers, while also training doctors and healthcare workers. At its core, LiveLoveLaugh is a movement for hope and healing, encouraging conversations about mental well-being in a country where mental illness is often stigmatized. With campaigns like You Are Not Alone, Deepika and her foundation aim to reach schools, workplaces, and communities across India.

Educating girl child

Anushka Ranjan

Anushka Ranjan’s dedication to social causes has garnered attention. Anushka is the brand ambassador of Beti, an NGO focused on tackling critical issues like female foeticide, acid attacks and rape. Through her involvement with Beti, Anushka has taken on the responsibility of educating over 200 girls, showcasing her deep commitment to empowering the next generation of women. Beyond education, she actively advocates against gender-based violence and works to provide resources for survivors.

Act of kindness

Richa Chadha

Richa Chadha is known for her bold and unconventional roles in Bollywood, but off-screen, she has made a significant impact through her social media initiative, The KINDry. Launched as a platform to celebrate acts of kindness, The KINDry shines a light on the unsung heroes of society who make the world a better place. The initiative encourages people to share stories of kindness and positivity, creating a space for people to connect and inspire each other. Whether it’s recognizing a local community worker or a small business doing good, Richa’s initiative focuses on the everyday acts of kindness that often go unnoticed but have a profound impact on society. The KINDry promotes a sense of community and empathy, reminding us of the power of compassion in creating social change.

Sustainable living

Alia Bhatt

Alia Bhatt has not only made her mark as one of Bollywood’s top actresses but also as a social entrepreneur. In 2017, Alia launched CoExist, an ecological initiative aimed at promoting animal welfare and environmental sustainability. CoExist raises awareness about the relationship between humans and the environment, encouraging a more compassionate and sustainable way of living. But Alia’s environmental advocacy doesn’t stop there. In 2020, she launched Ed-a-Mamma, a sustainable clothing brand for children. The brand focuses on eco-friendly fashion, using materials that are kind to the earth, while also promoting responsible consumption habits. Alia’s efforts demonstrate her commitment to preserving the environment for future generations, using her influence to create a business model that is both profitable and socially conscious.

Climate warrior

Bhumi Pednekar

Known for her versatile acting, Bhumi Pednekar has emerged as one of Bollywood’s most vocal advocates for environmental conservation. Her initiative, Climate Warrior, is a non-profit advocacy platform dedicated to raising awareness about climate change and promoting sustainable living. From beach cleanups and tree plantation drives to waste segregation and water conservation campaigns, Bhumi has been at the forefront of various environmental causes. As a World Economic Forum Young Global Leader, she is determined to use her platform to tackle the climate crisis head-on. Bhumi also partners with like-minded businesses that promote sustainable products and services, ensuring that her advocacy for the environment is backed by tangible, on-the-ground action. Her goal is to spark a nationwide movement, where every individual feels empowered to contribute to the fight against climate change.

Empowering mothers

Neha Dhupia

In 2019, Neha Dhupia launched Freedom to Feed, an initiative aimed at normalising breastfeeding in public spaces. As a mother herself, Neha recognised the challenges that many women face when it comes to breastfeeding in public due to societal stigma and lack of support. Through Freedom to Feed, Neha not only advocates for the rights of mothers but also creates awareness about the importance of breastfeeding for both the child and the mother. The initiative encourages open dialogue around breastfeeding and pushes for a more inclusive, supportive environment for new mothers. Neha’s work has empowered women across the country to breastfeed confidently, breaking down barriers and challenging societal norms in the process. — Dharam Pal