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IS there any such thing as fashion from an Indian man's point of view? Yes, there is. Even as the jetsetting metrosexual steps into the high fashion lane, designers are hastily getting their act together.
The Indian male, it would seem, has finally broken the shackles of the past. Today, dressing for the job is as important as dressing for a night out. Designers say that when it comes to a choice of clothes, the new-age man can be as choosy as a woman and can make as much effort to be smartly turned out. The formality of earlier years is now being replaced by a degree of casualness. There is an element of weekend spilling into the weekday. Designers are merging casuals and formals, the retro with the contemporary. No longer are men embarrassed about donning their designer sherwanis and kurtas, wrapping themselves in Jamavar shawls or draping a crushed brocade dupatta. No longer are they restricted to colours and shapes quintessentially male. While the earlier male generations considered spending too much time and money on clothes as an effeminate obsession, the modern Indian male is avidly following the fashion scene and making an all-out effort to be in step with the global trends. This point of view is clearly reinforced by the proliferation of men's fashion designers, who are fast making the Indian male fashion conscious. This was evident in abundance at the recently concluded Van Heusen India Men’s Fashion Week in Delhi and a number of other fashion shows where the ramp was exclusively dedicated to the great Indian dude. This is in complete contrast to yesteryears when designers felt there was little you could do with men's clothes as the Indian man’s mindset was conservative where his choice of clothes was concerned. All that is changing and a whole new world is being created by playing with cuts and fits. Reinventing is the name of the game. That is the reason why many designers are going back in time to revive the fifties or sixties look with contemporary designs. Thus, in such a scenario, one doesn't need a fortune teller to predict that the change that was heralded at the dawn of the new era is here to stay, and the urban Indian male is discovering his potential to be fashionably turned out. Interestingly, the brand game has now become a part of an Indian man’s lifestyle the label on his clothes is often an index of his social standing. In the coming months, most designers say, the trends in men’s wear would be colourful and varied. Comfort would be the biggest fashion statement. Since clothes are the best form of nonverbal communication, the Indian male would have plenty to choose from. — NF
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