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Superstar Salman Khan is the face of new US-based factual entertainment channel HISTORY, a joint venture between A+E Networks and TV 18 in India. The channel hopes that the actor whose popularity cuts across all age groups and gender will play a pivotal role in changing the perception of history in India. "Salman symbolises the brand personality of History perfectly. He is stylish, trendy, versatile, fun and his all encompassing popularity makes him the perfect fit for our brand," says Ajay Chacko, President of A+E Networks-TV 18.
Commenting on his alliance with the channel, Salman says, "The Indian TV audience today has evolved. It is very demanding and looks for a mix of differentiated programmes for a daily dose of entertainment. History channel, with its unexpected take on the subject, is sure to whet the audience’s appetite for more of its kind. I was bowled over by the channel’s content; its nothing like I expected it to be." Research has proved that viewers have started watching factual entertainment channels the world over, even more, because they offer a completely different style of programming, enhanced visual experience, especially in an outdoor setting that has never been seen before. "This trend is bound to show up in India soon as people are looking beyond soaps, serials and existing reality TV for entertainment," Chako adds. — PTI
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"History has always
been associated with the past, but with the new History channel, we
hope to change people’s perception of history. Through this unique
and exciting partnership with Salman Khan, we hope to make this genre
as popular in India as it is around the world," he adds.