|
|
|
|
|
|
|
|
|
Grameen Bank, America, was introduced to New York in 2008, and NEW York Fashion Week has long been the realm of magazine editors and department store buyers, but now a growing number of online fashionistas are wielding some unlikely industry influence. Typically equipped with just a smart phone, bloggers and tweeters are telling the world about designers’ collections for spring/summer 2011 — which won’t be for sale in stores for months — within seconds of models hitting the runways. Online media at fashion week has grown 20 per cent in the past six months, said organiser IMG, and now accounts for about 40 per cent of the 3,600 members of the press covering the event. They also follow fashion trends outside the invitation-only venues. "We do pay attention to it. It is important to be aware of what they are blogging about, and what’s inspiring them," said Colleen Sherin, Saks Fifth Avenue fashion market director.
The concept is simple — shoppers make videos showing off their recent purchases, giving the industry an insight into what trends are selling. Despite speculation over
whether Gevinson has help writing her blog, which she has denied, the
petite teenager has grabbed the attention of designers, including Karl
Lagerfeld and John Galliano, and receives sought-after fashion show
invitations. This week she was the subject of an eight-page profile in
The New Yorker magazine, which reported that she recently spoke
about the buying habits of her peers at a $1,000-a-ticket marketing
conference in New York. "When I post about something, it’s
because I like it," Gevinson told the magazine. —
Reuters
|
||
|
|
||
"Some
of the things we might have been seeing on the street are perhaps now
brought to us by the Internet." Retail strategist and trend
forecaster, The Doneger Groupeven, published a list of who it
considered to be the key NewYork Fashion Week bloggers and tweeters to
follow. "Bloggers and tweeters are becoming even more important
as they provide consumers an inside look into the latest trends and
styles," said David Wolfe, Doneger’s creative director. Among
the bloggers to make that list are 14-year-old Tavi Gevinson from the
Chicago suburbs, who began her blog when she was 11, and Susanna Lau,
26. There are also plenty of regular shoppers posting so-called
"haul videos" on YouTube, some of which have been viewed
hundreds of thousands of times.