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With young women earning good salaries, men wait for this year’s Valentine’s Day
with great expectations, and even suggest what they want from their partners,
writes Vimla Patil Valentine’S DAY, 2010, is here, and designers and dealers of novelties of all kinds are tempting men to be greedy and lust for some really beautiful goodies. Up until now, V Day was mainly for lovers to send flowers, heart-shaped cards and sundry sweets to each other. Mostly in the years gone by, young passionate men gave their girlfriends, partners or wives gifts of perfumes, jewellery, clothes and took them out for moonlight cruises or dinners in sumptuous luxury restaurants. Young women in love looked forward to V Day to enjoy a bit of luxury mixed with a whole lot of romance.
With young women earning fat salaries or incomes from their professions or businesses, the tables have turned a full circle. It is men’s turn now to await this year’s lovers’ day with great expectations and even suggest what they want for V Day from their loved ladies. And as well-to-do women say, nothing is too good for their lover boys. "I don’t mind spending big money for my boyfriend, though almost Rs 15,000 will make a hole in my pocket. He wants a silver artifact and I will certainly get it for him," says Usha Jain, a bank executive. "Women want to express their commitment to their boyfriends as much as men do, and this year is going to different on V Day because the market will be flooded with wonderful gifts for men as well as women. I have seen candle stands, silver floral sprays and roses, boxes to fill with chocolates and heart-shaped trays and photo frames. I will surely choose silver this year," she says. Yet other women are choosing special love-designed furniture for their loved ones. "Valentine’s Day furniture collections are being launched by designers," says Laila Khurana, herself a fashion designer in Mumbai. "I have seen twosome sofas, circular beds and even elegant screens made of bamboo. My boyfriend has recently bought a flat and I want to surprise him with a piece of furniture which will always remind him of me and my love," she says. Sheena Iyer goes for the unusual. "I looked around in the market and found that hand-painted gold leaf resin animal forms are very attractive this season. They are subtle and convey the playful, loving mood — with a touch of humour — of this festival for young people. I will surely choose one of them on V Day." Sheena’s colleague Ratna Rao will choose stone jewellery that can be worn any time of the day. " I will make a bouquet of flowers with a poem that is special for the occasion and give my partner a bracelet set with stones. This year we are lucky to have a huge choice with presents for men as well as women and we look forward to celebrating V Day with great enthusiasm and passion. This is a youth festival and romance and friendship are its spirit. We want to please our partners just as they do everything for us on this day. It is wonderful that V Day, too, has a semblance of gender equality now with an equal variety of men’s gifts as there was for women in the past," adds Rao.
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