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BOLLYWOOD superstar Aamir Khan will once again reunite with Rang De Basanti director Rakyesh Omprakash Mehra to spread the message of Athithi Devo Bhava.
The aim of the commercials is to take further the ‘Incredible India’ campaign and are part of the Atithi Devo Bhava initiative aimed at enlightening the public about being tourist friendly. "The newly made four ad films are different from Aamir’s early films made by the same director for the ministry. Aamir is donning the role of a sutradhar (narrator) in these films," says an official. The tourism industry is passing through a critical phase with a decline in foreign tourist arrival this year due to various reasons, including economic slowdown, swine flu and travel advisories issued by many countries. While a total of 45.41 lakh foreigners visited the country during January to November this year, the number was 48.51 lakh in January-November 2008. Incidentally, the
much-awaited Aamir Khan-starrer feature film Three Idiots is
also expected to release this month and the ministry is hoping to cash
in on the hype surrounding the film. — PTI
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Four
new commercials are being made for the Tourism Ministry, featuring the
actor, who once again, is seen appealing to the public to stop
defacing monuments and be cordial to tourists.