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A lot of people are buying spiritual jewellery items as they are entranced by Belief in religious jewellery dates back to the ancient times when men tattooed their bodies, wore amulets, or carried mascots and other items on their person to ward off evil influences, increase positive influences, and bring good luck.
Renowned for creating jewels for every occasion in life, Tanishq, India’s leading innovative jewellery brand, unveiled their new range of exclusive Ganesh Chathurthi collection—exquisite platinum Ganesha pendants. Crafted in platinum, the collection beautifully captures the essence of the traditional elements and transcends them to suit the contemporary fashion requirements. Starting from Rs 12,000, the collection offers a wide repertoire of Ganesha pendant designs, making it the ideal one to own, as well as gift during this festive season. Other jewellery firms are not slow to follow suit. India’s largest jewellery super store—Tribhovandas Bhimji Zaveri in Zaveri Bazaar, Mumbai—has introduced Ganesha pendants. This special Ganesha collection will be available in 35 different designs in various sizes and forms. Starting at Rs 20,000 upwards and made in 22-carat gold, these gracefully-designed pendants not only provide you with a perfect gifting opportunity but also bestow an intrinsic divine feeling of being close to Lord Ganesha. In Kolkata, on the occasion of Ganesha Chathurthi, the brand Episode displays a range of theme-based contemporary and stylised Ganesha pendants in pure sterling silver. There are 21 designs on offer. Significant among them are Writing Ganesha, Buddhi Suddhi Ganesha, Dancing Ganesha, Shivaling Ganesha, Jhoola Ganesha, Rudrapriya Ganesha and Vigneswara Ganesha. This assortment of Ganesha idols has been created with concepts from mythology, and each Ganesha idol has a story to tell. The idols are priced between Rs 275 and Rs 5 lakh. If you want to stick to silver, then Ganesha adjustable bracelets are available, and they can fit a wide range of wrist sizes from small to large. Rajasthan offers you a pair of delightful hand-painted Ganesha pendants. Contemporary, with`A0glass covers and hand-beaten sterling silver casements, these are beautifully embossed on the reverse side with granulation decoration.`A0 But most of the wearers do not realise the meaning behind the Ganpati in pendants. The large head of Ganesha symbolises wisdom, understanding and a discriminating intellect that one must possess to attain perfection in life. The wide mouth represents the natural human desire to enjoy life in the world. The large ears signify that a perfect person is the one who possesses a great capacity to listen to others and assimilate ideas. The trunk relates to the
power of human mind, which must be strong enough to face the ups and
downs of the external world, and yet be delicate enough to explore the
subtle realms of the inner world. The elephant eyes are said to possess natural deceptiveness that allows them to perceive objects to be bigger than what they really are. Thus the elephant eyes symbolise the idea that even if an individual gets bigger and bigger in wealth and wisdom, he should perceive others to be bigger than himself—that is, surrender one’s pride and attain humility. Avishek Jena, manager
(Creative Communications), Hammer Plus, feels that the Indian market
has an unlimited potential to absorb any product that tugs their
faith. "We realised that gifting never goes out of fashion, nor
are good-wishes seasonal. So we can work to gain the consumer’s mind
share. Ganpati pendants/ chains/bracelets/ rings top the list of
spiritually-themed items that are gifted, followed by coins and
idols". — MF
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Many
youngsters, especially college-going lads/lasses, have started
discovering their spiritual side and are wearing Ganesha
pendants/necklaces/bracelets and even rings. A lot of young people are
buying spiritual jewellery items as they are entranced by their
distinguished look and the mystic element associated with them.
Initially, there was a spurt of earrings depicting Ganesha, but it has
tapered off as it was felt that wearing the elephant god’s likeness
in one’s ear is disrespectful.