Punjabi Antenna
PTC channels race
ahead
Randeep Wadehra
PTC channels have improved the quality of their shows tremendously, sending the TRPs zooming
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THE twin
channels—PTC Punjabi and PTC News— have not taken much time
to capture the lion’s share of the viewership, thus ousting
the Zee group from its perch at the top. The reasons are clear
enough. Almost the entire creative-cum-administrative staff,
including many journalists, has migrated to PTC from Zee.
Rabindra Narayan and Rajiee M. Shinde—PTC’s president and
CEO—were formerly Zee Punjabi’s top brass.
Moreover, the PTC
group has bagged exclusive rights for live telecast of Gurbani
from Harmandar Sahib, thus sending the TRPs zooming to the
stratosphere.
Quality freelance
documentaries like Wing Commander (retd.) A.S. Bedi’s on
writer-poet-philosopher Devinder Satyarthi—telecast in
November—help enhance the channel’s popularity. Moreover,
PTC News has become the most extensive news network in the
region. It is impacting the grassroots level governance with its
investigative reportage, sting operations, stirring talk shows
and well-researched documentaries. One can gauge the intensity
of this impact from the frequency of the choicest gaalis
and even violence resorted to by those exposed. For instance,
liquor vendors in Mohali, who were caught on camera selling
hooch on October 2, almost bashed up the reporter.
This column has
been relentlessly pitching for quality TV dramas and soaps. On
November 8 PTC Punjabi began two daily serials that are set in
Pakistani milieu. The first one, Najiah, is based
on Razia Butt’s best-selling novel. It depicts changing
relationships which become fickle with the passage of time. The
story’s main protagonist is a girl named Najiah, who belongs
to a poor family and goes to great lengths in order to give
happiness to her family. Shot extensively in Mauritius, the
serial traces the trials and tribulations of Najiah.
The other serial, Koi
Lamha Gulab Ho, has Faiqa as its protagonist. She is
secretary to a rich and manipulative woman who uses every trick
to marry off her cancer-afflicted son. Although the tempo of
both the serials is slow, the manner in which various characters’
mindscapes are explored is interesting. However, one wishes that
the language was Punjabi. Would the Punjabi producers from this
side of the border take up the challenge?
The
Masters:-Sitaare Punjab De debuted on PTC Punjabi with a
curtain raiser on November 15, with Hans Raj Hans as the first
featured maestro. He regaled the audience with Sufiana kalaam
sung in different styles—khayal (Megh raag), Qafee and
quawwali. What gave heart was the majority presence of
youngsters among the audience which listened to the singer with
rapt attention—sans impromptu bhangra, untimely
clapping or uncalled for heckling, whistling and hooting.
Another striking
feature of the show was the old world mannerisms and courtesies
coupled with the charming ambience created by the
imaginatively-fashioned set and camerawork. It appears that the
long lost Punjabi tehzeeb is being resurrected. If it
happens, and endures, substantial credit should go to The
Masters.
The Miss PTC
Punjabi 2008 grand finale proved to be grand in every sense
of the term—imaginatively created onstage ambience, fantastic
performances by the contestants as well as the invited singing
stars, great camerawork with compere Satinder Satti in her
elements (barring a few slips of the tongue—the professional
hazard live show anchors face), whose humorous interaction with
the audience, pithy verses et al, kept the cold-induced stupor
at bay.
This extravaganza
was qualitatively miles ahead of its earlier avatars as Miss Zee-ETC
Punjaban. And, now the channel is organising a world beauty
pageant.
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