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The driving forces behind the rise are the holidaymakers who are returning to sending traditional messages. According to the Royal Mail, 135 million post cards were delivered last year, an increase of 30 million compared to 2003. Brian Lund, editor of Picture Postcard Monthly, a magazine for collectors, said he was thrilled and hoped to see a return to the glory days of the picture postcard in post-war Britain. "We’ve noticed a stark increase in the number of postcards being sent over the past few years. Emails and texts have been found out. You can’t hang a text message on your wall, can you? People have realised once again that a postcard is a lovely thing. If you write one, it shows you care in a way that a text message never can," the Telegraph quoted him as saying. Museums and other attractions have started to sell postcards in far greater numbers, according to a spokesman at the Royal Mail, explaining why so many more cards were being sent. "Also, many pubs and clubs have started to stock free postcards — promoting a new product or film. You can find a postcard to send almost anywhere," he added. The increasing number of foreign holidays and short breaks has also helped to spark the renaissance of the humble 6x4 inch card. — ANI
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THE humble postcard is
making a comeback after it was almost shown the door by the ‘texting
generation’, suggests a new UK report. In an age when we are able to
idly text "Wsh u wr hr!" to friends and family from
far-flung beaches, the UK’s holidaymakers are staying faithful to
the humble postcard.