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I Bought the Monk’s
Ferrari
The author took fancy to this luxury car when he happened to see one on the road, and he resolved there and then to own one. The Ferrari represented for him not only excellence but also speed and sport. For the young boy this racing car was a dream, an aspiration, his vision of success, and the awaited destination at the end of his long winding journey. An alumnus of IIM, Bangalore, batch of 1993, the writer got his posting in Delhi when he was just 23. Excited and nervous, he took his first flight from Bangalore to Delhi to join duty there. As the flight took off, he peeped out of the window and saw below on the road, fast fading from his vision, an immaculate, brightly shinning red Ferrari, and that immediately became the focus of his aspiration and the ultimate zenith of his ambition. As you read this book you realise that Ferrari is not just a luxury car, it is the symbol of success in this highly competitive world. It is something that even monks wouldn’t want to relinquish, even the yogis wouldn’t forgo. This slim volume should be an indispensable reading for all those who dare to aspire nothing but the best, who would prefer death to failure and to ignominy, even mediocrity. Subramanian lists ‘Ten Commandments’ in this book to motivate readers in acquiring the success they have always aimed at. These commandments are not from God to Moses, but from life itself to all those who dare to aspire. The author rightly explains that these are the traits and characteristics of all those who have earned their Ferrari and that which the readers need to imbibe and demonstrate to get closer to it. The Ten Commandments include aspire high, stay positive, be the winner, not the wimp, be honest to yourself, value time, strive for perfection, befriend achievers, share your success with others, watch out on health (keep illness at bay) and build a profile (target your audience and announce your achievements. The author is sure that if you follow these commandments, you can own Ferrari in no time. He again emphasises in the last chapter that Ferrari is not a mere four-wheeler, manufactured by the Fiat-Group, it stands for Fortune for Every Right Rigorous And Resourceful Individual. He legitimately dedicates his book to all those: Who are not astronauts
but reach out to the stars
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FERRARI is the name of
the luxury car built by an Italian entrepreneur Enzo Ferrari (1898–1988)
in 1940. However, it was only after World War II that Ferrari came on
the roads, and over the past few decades its price has raced ahead to
over $1,50,000. The author pedalled a bicycle all his life to both
school and college although his father, a college professor, became
the proud owner of a scooter when the author was at school.