It’s my goodwill vs big money: Shahrukh
Arpana

His Om Shanti Om is pitted against Saawariya, which has Sony Pictures splurging big money on its publicity. But Shahrukh Khan says no amount of money can surpass the goodwill he has created.

"After this film people will love me. And nobody is going to use the money to oust the goodness that I have created," Shahrukh said.

"The filmmaking business is already an expensive thing but then there is a market that is getting you that money back. I don’t think you need to spend money to make money. Having said that, yes, outside players like Sony Pictures and Columbia Tristar are hugely moneyed," Shahrukh added.

While Om Shanti Om has been produced under Shahrukh’s own banner, Red Chillies Entertainment, Saawariya has Hollywood studio Sony Pictures as co-producer. Both are releasing on November 9.

But Shahrukh Khan is all ready for the competition.

"You have to compete. And by god’s grace after this film, I will have enough money to compete with them on money terms also." He candidly described his much talked about six-pack abs in the eagerly awaited Om Shanti Om as a marketing trick.

"The film is meant to be more celebrative and fun. I will not put it beyond the fact that it is part of marketing to attract attention but it is also an inherent part of the story. It has a character that requires that kind of physique." But the superstar believes that more than marketing and stars it is content that dictates the success of a film.

"There is no denying that content is king. If you have good content in a film and you present it in whatever manner... whether it is Chak De! India, Om Shanti Om, Don or Swades, I think at the end of it all, people only like good content," said Shahrukh.

"There is nothing beyond content — no stars, no marketing." Director Farah Khan has roped in 31 stars, including Jeetendra and Rekha, for a special song in Om Shanti Om.

"The film required a sequence with film actors because the film is about filmmaking. It makes it look more authentic. On the lighter side, it is very helpful if people like to come and see some items and stuff." The actor has plans to build his own studio. However, he will have to wait.

"There is no place and nobody gives me the land!"

— IANS

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