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This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of General marketing, Consumer behaviour, Advertising, Sales promotion, Sales management Retailing, International marketing E-marketing Service marketing. Examples, illustrations, figures and charts have been provided in order to better explain some of the terms. Lucidly written, this encyclopaedic dictionary will serve as a source of ready reference for all those in the area of marketing including students, research scholars, teachers, managers and marketing consultants.
Sex and money. Glamour and vice. Welcome to Las Vegas, baby. Two murders have shocked the neon city—a celebrity assassinated during a fling with a prostitute, and a schoolboy killed in a brutal hit-and-run. Two victims with nothing in common, two deaths without a motive. Jonathan Strides and Serena Dial are detectives and lovers who are under pressure to get these crimes out of the headlines. But this is Vegas, where everyone keeps secrets, especially about murder. And soon there are more dead bodies on the Strip... If Strides and Serena can’t
expose the truth in time, it may wind up buried forever in the debris of
Sin City’s dazzling, sordid past. But exposing the truth might get
them killed. Because there are only two ways to go in Vegas. You can hit
the jackpot. Or you can get stripped...
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In the dynamic field of
marketing, new terms, concepts and techniques are emerging everyday.
Keeping track of them is very difficult, if not impossible. This
dictionary serves as a comprehensive guide to understanding marketing,
its lexicon and usage. Marketing is discussed in all its dimensions,
going beyond just the meaning of words to their etymology, nuances and
current significance.
Stripped