Saturday, July 22, 2006


Shirts that hide your paunch
Saeed Khan

Somesh Singh with his designs
Somesh Singh with his designs

A designer here has introduced a special collection of shirts that can help divert attention away from the problem areas in a person’s body, especially tummy.

Somesh Singh, a 30-year-old, men’s wear designer at the city-based National Institute of Design (NID), conducted an extensive study on men’s clothing behaviour in 10 Indian cities before coming up with his collection called Vintage Soul.

"We can hide problem areas through design. The technique to cover paunch is very simple — divert the attention to other parts of the shirt," he said.

Collars and cuffs in contrasting colours and tempered sides and princess seams can attract attention away from a person’s paunch. Similarly, extra-hidden buttons can be used so that its middle part doesn’t open up while the person is in a sitting posture. Pointing to a shirt, he said: "I have taken the side seam slightly at the back giving it a V-shape and highlighted it with a contrasting colour. Now the shirt will not become tight at the stomach and the V-shape from behind will emerge projecting the person look less chubby." In another shirt, the folds allowed free body movements without any visible stress on the cloth.

According to Somesh, established brands do not take into consideration practical problems faced by people; nor do they bother about making suitable clothes for different body structures.

"The brands don’t do product testing, which is why the clothes cause so much inconvenience to some people," he said. — IANS



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