Whither Ekta
Subhash K. Jha

Ekta Kapoor
Ekta Kapoor

Television tycoon Ekta Kapoor is on a new high with her foray into non-fiction programming Kandy Floss paying ‘bitch’ dividends and her new serial Kya Hoga Nimmo Ka, which she describes as a tribute to the Basu Chatterjee brand of working-class comedies.

"Kandy Floss is catty but not bitchy. But the response has been way beyond what we expected. Now I am charged about Kya Hoga Nimmo Ka. Pataa nahin kya hoga Ekta ka," she joked about her new serial.

About her first soap on Star One, Ekta says, "It’s my first soap on Star One, therefore it has to work not just for Balaji (Films) but for the new channel. It’s the funniest show on earth. Yet it isn’t a comedy. It’s got drama but no melodrama. I promise my audience that no one is going to die and come back."

Ekta says the protagonist of her new serial, Nimmo, resembles her in many ways. "Kya Hoga Nimmo Ka is my version of the Cinderella fairytale. Like me, she has simple dreams. Like me, she waits for the pumpkin to turn into a stagecoach. And yet Nimmo is very much rooted to the middle class,"says Ekta.

"Those who have accused me of making one kind of soaps will see another format. I have deviated without getting into reality TV or any of the non-fiction programming formats."

"It’s my tribute to the working-class comedies by Basu Chatterjee and Sai Paranjpye. It’s like Chatterjee’s Parsi Khatta Meetha shifted to a Gujarati milieu. But, please, Nimmo’s family is nothing like the Viranis in Kyunki Saas Bhi Kabhi Bahu Thi. There are Gujjus and Gujjus," Ekta says.

"Nimmo is your regular middleclass dreamer with normal dreams with two sisters who are considered far more capable and happening than Nimmo. The mom is not a shrew like Cinderella’s stepmom. But she genuinely believes Nimmo to be a loser. But, boy, does she have surprises in store!"

She has roped in ex-cricketer Navjot Singh Sidhu to play the role of a narrator. "To play Nimmo we got Sanjita who has done a couple of films in the South. Sidhu is cast like a sutradhar who may or may not be god. He keeps popping up at unexpected times to advise Nimmo like the fairy godmother in Cinderella."

"In just a week Kandy Floss has ruffled quite a few feathers. And it is going to get more and more irreverent. Kandy Floss isn’t for the weak at heart. I guess Balaji is finally growing bold." — IANS

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