SHORT TAKES
Fishmonger as corporate guru
Randeep Wadehra

Catch! by Cyndi Crother & The Crew of World Famous Pike Place FishCatch! by Cyndi Crother & The Crew of World Famous Pike Place Fish
Tata McGraw-Hill, N. Delhi. Pages: xiv + 150. Price not mentioned.

THERE is no cut and dried formula for any individual or organisation’s success. When conventional wisdom fails to deliver the goods one must think out of the box. This is how trailblazers make their contribution in any given field. Imagine a fish market setting new standards in management and salesmanship! This book examines "the power of possibility" and depicts the fishmongers of Pike Place Fish as exemplars of extraordinary achievement because to be ordinary is ‘to be a victim of circumstances, responding to whatever comes one’s way’. This book is no mere pep talk but a well- argued guide to generating new and original ideas with suitable examples. Wanna be a path-breaker? This book is for you.Story of EDUSAT


Story of EDUSAT
by Marmar Mukhopadhyay, Shipra Publications, Delhi. Pages 112. Rs 250

THE demographic and economic structure of our nation is so complex that one needs a variety of tools to cater to the development requirements of different segments. It goes without saying that education is an indispensable developmental tool. But not all can avail of the regular or conformable means of education. Therefore, ISRO’s Developmental and Educational Communication Unit mooted the idea of EDUSAT, a dedicated satellite for education, which was launched on September 20, 2004. This book tells us about the creative processes that led to the project’s Experiencing the Soul conception, its current status and future prospects. An informative and absorbing read.

Experiencing the Soul
by Eliot Jay Rosen, Motilal Banarsidass, Delhi. Pages: xix + 280. Rs 250.

OUR preoccupation with soul and death is age-old. Both are vital ingredients of what Ellen Burstyn describes in the foreword as ‘non-material dimension of reality’. This book is being claimed as the result of its author’s "life-transforming" meditation. It dwells upon spiritualism and narrates experiences of people who have had spiritual awakening. This book also tries to elucidate the post-death continuation of consciousness. Divided into eight parts and 30 chapters, it deals comprehensively with the phenomenon called soul. This book is a readable mix of paranormal phenomena, philosophical observations, spiritual experiences and speculations regarding soul.

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