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Targeted at future
business managers, this book delineates the micro, macro and
decision science tools. It deals with basic concepts of managerial
economics like theories of demand, production, price determination,
inflation, cost curves, balance of payments, fiscal policy etc.
Besides, it covers contemporary issues like globalisation and Indian
reforms, corporate governance and the role of new-age managers, WTO
framework and the like. The concepts are illustrated with the help
of case studies, diagrams and charts. How To Start My
Business This book addresses
certain basic concerns of those who want to set up their own
enterprise. It provides tips on a gamut of topics like where to open
your business, getting licenses, setting up a business organization,
getting finance and so on. This step-by-step guide also offers
suggestions on minimizing risk in business, using the Internet for
business, how to lead and motivate, how to keep good employees, etc How To Sell My
Products Drawing upon the author’s over 18 years’ experience in marketing, this easy-to-read guide lays down guidelines for selling your product effectively, packaging and pricing the product, selection of distribution channels, positioning of the product, etc. It provides insights into customer behaiour—what, why, when and how of buying. It offers tips on selling via Internet, creating effective sales presentations, dealing with customer complaints and similar matters. — CKB
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Managerial Economics
