TELEVISION
News is big business

Strategic tie-up with CNN-IBN
Strategic tie-up with CNN-IBN

EVEN as the war of the news channels gets fiercer, newer channels are crowding the air waves every few weeks. From CNN-IBN to Times Now, from Total to and S-1 News to Janmat, news is big news these days. But even as new channels emerge by the day one thing is for sure — soon new equations will be formed and there are will be some
tie-ups and breakups in business.

The first among these is Channel 7 announcing a merger with CNN-IBN the newly launched English news channel headed by Rajdeep Sardesai that now wants to capture Hindi viewership.

Though Channel 7 has built a strong base in a short period, its strategic tie-up with CNN-IBN and the TV 18 Group will provide it a bigger platform.

TV-18 hopes to be the biggest winner. With a four-channel bouquet — CNN-IBN, CNBC-TV18, Awaaz and now Channel 7— straddling general and business news in English and Hindi, the group hopes to become the leader among`A0the news broadcasters.

But with NDTV and Times Now lapping at its heels with similar programming, it remains to be seen whether TV-18 can achieve its ambitious goal.

Funny side up

Smile a while with Navjot Sidhu and Shekhar Suman
Smile a while with Navjot Sidhu and Shekhar Suman

IF Kaun Banega Crorepati was followed by Kaun Banega Crorepat Dwitya, can the Dwitya Great Indian Laughter Challenge be far behind? Definitely not. In fact it’s back with a double measure of fun, laughter and entertainment.

The second phase of the search for the best comic talent has been kicked off on Star One and the show has received an overwhelming response. The 60 finalists shortlisted will now engage in a battle of wit and humour to be crowned Hasi Ka Badshah of 2006.

Shekhar Suman and Navjot Singh Siddhu return as judges, along with Parizaad Kolah, the host of the show. It will have 18 episodes with a new look.

The show will also feature new aspects like 50/50 verdict by judges and viewers. There will also be the SMS interactive element wherein the viewers can vote in to provide an ousted competitor a lifeline.

If the first season was a platform for talented performers like Raju Srivastav, Sunil Pal and Navin Prabhakar, the new season will spawn its own stars from the 60 finalists. For them this contest is no laughing matter as each vies to be crowned king of comedy. — NF

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