TITLE TRACK Marketing Insurance
How to Become a Super
Successful Insurance Salesman
By G.N. Bajpai
Global Business Press; pages 140; Rs 195
Authored by a former LIC
Chairman, this book is a comprehensive guide for all those aspiring to
take up insurance as a career. It gives an overview of the present
insurance marketing scene, the broad structure and types of insurance
agencies and the job profiles of the marketing and supervisory staff.
Step by step, it covers various marketing strategies and tools to be
employed in selling insurance policies. Practical tips are enumerated in
chapters like "7 Magical Steps to Success", "Don'ts in
Selling", etc. Several case studies are cited to enable better
understanding of the topic.
Mistakes I made My First Five
Years in Business
And How You Can Avoid Them
By Elizabeth K. Fischer
Unistar; pages 86; Rs 75
Written in first person,
this easy-to-read volume offers insights on the pitfalls to be avoided
while starting and running a business. Based on personal experience, the
author gives tips on the role of pricing, contracts, billing,
communication, follow-up etc in business. Chapters like
"Friends-Love 'em and Leave 'em Alone" or "The Power of
No" are not only aimed at being instructive but entertaining too.
The final chapter title, "Mistakes: An Attitude of Gratitude",
aptly sums up the purpose of the book — to help others learn from the
mistakes the author made.
Authored by a former LIC
Chairman, this book is a comprehensive guide for all those aspiring to
take up insurance as a career. It gives an overview of the present
insurance marketing scene, the broad structure and types of insurance
agencies and the job profiles of the marketing and supervisory staff.
Step by step, it covers various marketing strategies and tools to be
employed in selling insurance policies. Practical tips are enumerated in
chapters like "7 Magical Steps to Success", "Don'ts in
Selling", etc. Several case studies are cited to enable better
understanding of the topic.
Written in first person,
this easy-to-read volume offers insights on the pitfalls to be avoided
while starting and running a business. Based on personal experience, the
author gives tips on the role of pricing, contracts, billing,
communication, follow-up etc in business. Chapters like
"Friends-Love 'em and Leave 'em Alone" or "The Power of
No" are not only aimed at being instructive but entertaining too.
The final chapter title, "Mistakes: An Attitude of Gratitude",
aptly sums up the purpose of the book — to help others learn from the
mistakes the author made.